Retailing Industry and its Environment

Running head: Retailing Industry and its Environment
Retailing Industry and its Environment
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Retailing Industry and its Environment1

Retailing Industry and its Environment2
Table of Contents
Task 1...........................................................................................................................................2
Task-2..........................................................................................................................................8
Task-3........................................................................................................................................10
Bibliography..............................................................................................................................11

Retailing Industry and its Environment3
Scenario
Retail – Industry Sectors:
Retail goods are generally sold in a number of different establishments. Retailers can be classified
by retail store strategy mix, which is an integrated combination of hours, location, assortment,
service, advertising, and prices etc.
As a BTEC level 3 learner you have been selected by a company to do an independent market
research and finish the below mentioned tasks. This work will also provide you a lot of insight in the
UAE retail industry.
Task 1
(P1):
As an researcher discuss the classification of retail stores as per following Template (while filling
the template kindly ensure that you describe the structure and organization of retail sector while
comparing different retail stores functions of their formats and location in retailing) :
Classification
of Types of
Store (A brief
understanding
of the type of
retail store
and its
Product
Strategy) :
Importance
of Size of
the retail
store type
Number of
employees
to manage
the retail
store type
Average
yearly
Turnover
of the
retail
store type
The importance of Location for the
retail store type
Departmental
Sores-
The
departmental
stores are the
large stores
which
provides wide
variety of
different
goods in
various
different
departments.
Example of
this type of
stores are
House of
As the
departmenta
l stores
David Jones,
provides
wide range
of goods and
represents
large size
retail
institution
where
varieties of
goods are
sold out
therefore the
size of the
departmenta
The number
of
employees
required to
manage the
store is
7,200
employees.
The
revenue
generate
d on
yearly
basis by
David
jones s
$1.6
billion
The location is an important aspect
for the departmental stores as the
location determines the community
area, the availability of space and the
ability to attract the customer. The
departmental stores are located in a
convenient location where it becomes
easy for the customers to shop.