Challenges and Strategies for Small Business Enterprise in the Food Industry

SMALL BUSINESS
ENTERPRISE

Table of Contents
SMALL BUSINESS ENTERPRISE...................................................................................................1
INTRODUCTION................................................................................................................................3
TASK 1.................................................................................................................................................3
1.1 Produce a profile of a selected small business identifying its
strengths and weaknesses:..............................................................................................................3
1.2 Carry out an analysis of your SBE using any three different comparative measures of
performance.....................................................................................................................................3
TASK 2.................................................................................................................................................4
2.1 Appropriate actions required to
overcome the identified weaknesses in the business:.....................................................................4
2.2 Analyse ways in which existing performance could be
maintained and strengthened:.........................................................................................................4
M.2 Select and apply appropriate method to strengthen the performance:....................................5
2.3 Recommend with justification, new areas in which the business
could be expanded..........................................................................................................................5
TASK 3.................................................................................................................................................6
3.1 Produce an assessment of existing business objectives and
plans:...............................................................................................................................................6
3.2 Revise business plans to incorporate appropriate changes........................................................6
3.3 Prepare action plan to implement the changes...........................................................................6
M.3 Present and
communicate
appropriate
findings...........................................................................................................................................7
TASK 4.................................................................................................................................................7
4.1 Report on the impact of the proposed changes on the business and its personnel....................7
D.1 Use critical
reflection to
evaluate own work
and justify valid
conclusions......................................................................................................................................7
4.2 Plan how the changes will be managed in the business............................................................8
4.3 Monitor improvements in the performance of the business
over a given timescale.....................................................................................................................8
D.4 Demonstrate
convergent/lateral/
creative thinking:.............................................................................................................................8
CONCLUSIONS..................................................................................................................................8
REFERENCES.....................................................................................................................................9

INTRODUCTION
Small enterprise are those which are running business on a small scale. There are less number of
employees and the total investment is less in comparison to the big companies. They use less
technology in their daily operations and are more labour intensive that being capital intensive due to
less availability of funds and capital(Bridgeand O'Neill 2012). There yearly turnover are not much
high and remain less than 8 million. Through this report the challenges faced by the small scale
business will be discovered and also how they can overcome those challenges will also be studied.
The report revolves around a company dealing in food business and therefore they need more
attention as they face high challenge in the business environment. For this there is a need to bring
changes in the organisation and therefore one should adopt proper action plan should be followed so
that resistance can be eliminated in the organisation.
TASK 1
1.1 Produce a profile of a selected small business identifying its
strengths and weaknesses:
A David Jones limited is a of consumer discretionary sector. It is dealing in food service and
providing a wide range of fruits vegetables other exotic products to its customers. This company is
providing the final ready products to the bakeries, hotels schools, hospitals other restaurants on
contract basis. This is a retail sector company which has many departmental stores all over the city.
The products provided by this company are best and are exclusive in nature. It provide products to
mainly the high income group(Storey,2016). It has limited variety of brands in the stores this limits
its income in comparison to the other stores which are operating in the same business type.
Therefore it can do the expansion by increasing the variety of brands and by using effective
advertising techniques.
The strength and weakness of David Jones limited:
1.Strength: the main strength of the cited company is that it provide the customers with best quality
products. Enough parking space are provided to the customer coming from far of places so that they
do not face any in convince. The prices are also very effective in comparison to the other brands at
both national and international level. Also as this company has almost forty store all around the
country it has given employment to more than fifty thousand employees.
2.Weakness: It has limited brand variety in the stores which makes them weak from the other global
stores also the there revenue remain almost constant due to the international competition present
globally(Schaperandet.al, 2014).
1.2 Carry out an analysis of your SBE using any three different comparative measures
of performance
There are different ways through which the performance of the company can be compared and
measured. It is an important part for any organisation to do the performance evaluation as it help the
management to know weather the employees are giving the desired results or not. The cited
company has a wide range of employees which are working in different branches therefore it
becomes more important to keep check on each branch. Different methods of measurements are:
1. Management by objective: This help the management in calculating the performance by
comparing the individual goals with the organisational goals. The management meets the employees
to keep regular check on the performance. Targets are set for them which they are asked to finish in
the given time period. At the end there results are compared with the standard results and also
corrective actions are taken accordingly. The sited company sets the sales targets than calculate it