Factors Influencing International Pricing Decisions and Role of Grey Marketing in International Marketing

International
marketing

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Critically evaluate the factors that will influence your international pricing decisions in the
chosen emerging market..............................................................................................................3
Discuss the role of “Grey Marketing” in International Marketing and suggest possible
strategies to reduce Grey Marketing............................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
International marketing is referred as the process that is undertaken by business to design
business plans, setting price as well as promoting and directing the flow of organisational
products and services to customers across the national borders. The main objective of
international marketing is to make profit through providing goods and services to different
geographical areas which have demands for that specific products. Generally, international
marketing is the application that is applied in more than one country respectively by the
company beyond national borders. In this report the chosen organisation is Maybelline which is
an American multinational brand that deals in cosmetics, skin care as well as personal care
company based in New York city. It is founded in 1914 by the Thomas Lyle Williams,
headquarter situated in Manhattan, New York, United State. In this report factors which
influence international marketing pricing decision and role of Gray marketing as well as
strategies to decrease the impacts of Gray marketing are covered in this project report.
TASK
Critically evaluate the factors that will influence your international pricing decisions in the
chosen emerging market
Emerging markets are also termed as the emerging economies and developing countries of a
particular nation that invest in more product capacity. The respective market moving away from
their traditional market and traditional economy activities. Leaders of emerging markets create
better quality products to enhance their lifestyle (Abraham and Reitman, 2018). These markets
are rapidly adopting industrialization through free market. Skin care brand such as Maybelline
which is focus on business to customer market want to enhance opportunity by creating
emerging market in Brazil. So, there are various factors and aspects that influence the
international pricing decisions of Maybelline in order to provide its products and services to
respective emerging market. As the pricing is the most difficult decision in marketing process
because of having competition in respective emerging market, regional trading blocks as well as
exchange rates. These factors are discussed below:
Political factors: Political factor such as lows and regulations, political stability as well
as instability of Brazil influence the international pricing decision of Maybelline in effective
manner (Suarez and Belk, 2017). All these factors are necessary for product modification,