Retail Theory and Practice

Retail theory and practice

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Key relevant changes within fashion clothing market of UK......................................................1
Discussion and suggestion of some strategies along with tactics that could be opted by retailer
to respond major changes that are occurring in fashion clothing market....................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Retail is characterised as the procedure in which producers of commodities get their
goods to consumer. It is the concept in which products are sold to customers by using multiple
distribution channels for earning profits. The retailers generally satisfies requirements and
preferences of clients through delivering goods by using well constituted supply chain. Most
modern retailers frames wide strategic level decisions in context to stores, serving market,
customer services, optimal product assortment, supporting services addition to store's entire
market positioning (Baker and Saren, 2016). Retail industry comprises of chain stores, franchise
stores, online merchants, departmental stores, supermarkets, mail order houses, speciality stores
and many more. Fashion retailing is one of section in retail sector which acts as mediator among
manufacturers of fashionable commodities and customers. It is one of group of entities which
manages merchandise flows form beginning design selection that are to be manufactured to
presenting goods to retail consumers in order to maximise objective related to organisational
sales volume together with profitability. For understanding concept of retail practice addition to
theory, Primark is selected that is fast fashion retailer whose headquarters are located at Dublin,
Ireland. The fashion retailers has large product portfolio and offers wide types of wearable goods
that involves menswear, beauty products and many more. The report includes key relevant
changes within fashion clothing market of UK and discussion on few strategies as well as tactics
that could be used by retailer for responding major changes that occurs within fashion clothing
market.
MAIN BODY
Key relevant changes within fashion clothing market of UK.
Primark is one of international retailer which executes the activities for offering latest
fashion and associated products at best value and quality on high streets. Its headquarters are
situated within Dublin, Ireland since 1969. Arthur Ryan was the establisher of the fast fashion
retailer. The target market of Primark comprises of men and women of all age group who have
high demand of fashionable clothing together with accessories (Primark, 2019). The entity owns
around 370 stores in distinct areas of world. It has diverse product range including home-ware,
foot-wear, confectionery, baby along with children's clothing, accessories, menswear,
womenswear and so on. It makes major contributions within contemporary accelerated fashion
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