Billabong Website Review
6 Pages1680 Words130 Views
Added on 2020-10-22
Billabong Website Review
Added on 2020-10-22
ShareRelated Documents
REVIEW
TABLE OF CONTENTSTASK 1 ...........................................................................................................................................1Billabong website........................................................................................................................1TASK 2 ...........................................................................................................................................1Nestle's new feed and Peter's product launches and campaigns analysis ...................................1TASK 3............................................................................................................................................3Company's interest in estimating distribution of income in New Zealand.................................3REFERENCES................................................................................................................................4
TASK 1 Billabong websiteBillabong is a private company that deals with retail in clothing and accessories. It wasfounded by Gordon Merchant, in 1973. They generated a revenue of $1.2 billion and net incomeof 25 million in 2014. The company faced losses in 2013, but they restructured theirorganisation's strategies in a complex manner as well as launched their website, which helpedthem gain profits and steadily grow. They have multiple celebrities, surfers, athletes of Australiaand international countries that endorse their brand which has helped them in increasing theirimage and reputation globally (So and et.al., 2016). It is because of their attractive website that isconvenient to use and easily accessibility on which they regularly do promotional campaignsand updates , that have helped them gain a huge number of customers and are continue to do so.Billabong sells assortments of clothing, swimwear and accessories for both men andwomen that can be used for skiing, surfing and skating. It has a user friendly website withattractive images of products that they want to sell. Each product has a detailed description aboutits material, price, sizes and other guidelines. Online shopping is among good strategies that areused by a company, as a customer does not have to leave home in order to purchase things. It isvery beneficial for building a relationship with customers (Bickham and Wadel, 2017). The oldones will be already aware of their website, as they would be notified through emails, messagesor by store staff. Their relationship will grow stronger as customers prefer online shopping andwould like to continue to purchase from them. Due to website creation, advertisements are donethrough various social media platforms, such as Facebook and twitter, on which news updates ofproducts and events that happen in the company are shared. Their Instagram page is updatedregularly with aesthetic photographs of clothing and accessories like surfing boards, back bagsand jewellery that appeals the public eye (Billabong News , 2018). They share videos on vimeoand YouTube as well. This helps in attracting new customers as well as retaining old ones. Theyfind it easier to browse through the available options and buy them. Overall, Billabong's website has successfully built a strong association with their targetedcustomers. They are provided detailed information of products that are being sold as well asreviews of other people who have bought similar items. There is a customer service email andphone number available as well, if any assistance is required. Their website is simple to use andeasy to understand (So and et.al., 2016). They also have a blog where various articles, images
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
BUS350 - Concept of Marketing in Business Reportlg...
|10
|1999
|60
HC1082 Marketing & Entrepreneurshiplg...
|8
|1356
|40
Billabong Website | Marketing & Entrepreneurship Assignmentlg...
|6
|1444
|60
Financial Performance Analysis of Billabong International Limitedlg...
|19
|3280
|306
Marketing Concepts | Smith Family Assignmentlg...
|10
|2127
|38
Marketing Concepts of Nestlelg...
|6
|2083
|183