HC1082 Marketing & Entrepreneurship

Running head: MARKETING AND ENTREPRENEURSHIP
Marketing and Entrepreneurship
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MARKETING AND ENTREPRENEURSHIP
Activity 1
NGO’s Marketing Concept
Red Cross is an Australia based Ngo who has taken up marketing as their tool to raise
money for their social work. Their devoted themselves in working for the most vulnerable people
and the communities around Australia and in an international level. The firm follows marketing
concept that enhance the CSR. There shop is divided broadly into a two categories which are
online shops and Red Cross. Only some handpicked products are made available in the Online
Shop that IS fitted in every occasion. Whenever someone purchases any product from the Red
Cross, the profit goes to the fund that is utilized in ensuring comfort for the needy
(Shop.redcross.org.au 2017).
(Source: Redcross.org.au 2017)

MARKETING AND ENTREPRENEURSHIP
On the other hand, the volunteers in the Red Cross Shops sell the donated cloths, home
wears, accessories. The money made out of it goes to the Red Cross fund for humanitarian
activities. This fund is channelized properly and helps the team to provide emergency services
during disaster, conduct supporting program for the aboriginal and Torres Strait Islander
Communities, Clean water for communities throughout Australia, provide healthy breakfast to
more than thousands of homeless Australian kids every day, keep regular check on the elder
persons’ health condition and regulate campaign both with and outside the boundaries of
Australia (Redcross.org.au 2017).
Relationship with customers by Billabong
Billabong is an e-commerce that specifically targets the youth of the society. The
company sells garments for both men and women. The company Billabong promotes various
information on different sports like, surfing skiing and skating. Their website is comprised of
their products and these promotional videos of these sports and the models. Though the models
wear the company cloths in the videos and this is also a way of promoting their products, they
consistently fail in highlighting their products and often focus on the sports. However, there are
little available on their products which restricts the company to build relationship with their
customer. They utilize social networking to its maximum possibilities but the above mentioned
areas that needs to be modified. For this, there is little information available of the products that
are verified by the public. It makes the customers doubt the products and get a second thought
before purchasing as they obviously cannot trust the quality of the products. The need to focus
on using these networks on providing product details to their customers (Au.billabong.com.
2017). It should also be utilized in getting customer feedbacks about their products. The
experience of the customers also needs promotion that will self promote the products of the