Richard Welford Case Study: Tata Group

Running head: RICHARD WELFORD CASE STUDY
Richard Welford Case Study: Tata Group
Name of the Student
Name of the University
Author’s Note:

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RICHARD WELFORD CASE STUDY
Table of Contents
Introduction................................................................................................................. 2
Discussion...................................................................................................................2
Section 1: Analysis of Organizational Strategic Position.........................................2
1. Identification and Application of 2 Appropriate Tools and Techniques for
Internal and External Environment Analysis........................................................2
2. Analysis of Organizational Strategic Position with Leadership and
Communication, Company Culture, Company Position, Strengths and
Limitations of tools and Requirements of Customers...........................................5
3. Identification of Major Issues that should be addressed by Tata Group..........6
Section 2: Three Recommendations for the Organization.......................................6
Section 3: Procedure of Implementation of Recommendations...............................7
1. Explanation of Organization Implementing Recommendations for Supporting
the Changes.........................................................................................................7
2. Analysis of Leadership Styles, Vision Communication and Leadership
Strategy and its Impact........................................................................................8
3. Actions to be taken by Tata Group for Achieving the Recommendations........9
Section 4: Critical Reflection on the CMI Module with Gibbs Reflective Cycle......10
Conclusion................................................................................................................ 11
References................................................................................................................12

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RICHARD WELFORD CASE STUDY
Introduction
Strategic analysis of any organization is the external review of what is
occurring within the environment in which the respective company is operating in
present, short, medium as well as long term futures (Zott and Amit 2013). Richard
Welford is consultant and managing director of Evolve SBC and Non-Executive
Director of Dudley Group NHS Foundation Trust. Previously, he had worked in Tata
Group and gained significant experiences in industry and business. The following
report outlines a brief discussion on the IMC or Integrated Marketing Communication
report on Tata Group, in which Richard Welford has worked for several years. This
report is subdivided into four sections. The first section involves proper analysis of
the organizational strategic position. The second section provides three distinct
recommendations for the organization regarding leadership and communications
strategy. The third section of the report describes the procedure of recommendation
implementation with leadership styles, vision communication and leadership strategy
with its impact on Tata. The final section critically reflects the learning experience
with Gibbs reflective cycle model.
Discussion
Section 1: Analysis of Organizational Strategic Position
Tata Group is an Indian multinational conglomerate holding organization that
has its headquarters in Mumbai, India. It was founded by Jamshedji Tata in 1868
and recently is considered as one of the most popular and significant organizations
in the world (Tata.com. 2018). The major products involve airlines, automotive,
telecommunications, steel, electric utility, finance, healthcare, IT services, chemicals
and many others.
1. Identification and Application of 2 Appropriate Tools and Techniques for
Internal and External Environment Analysis
There are two stages for strategic analysis in any organizational environment,
which are internal and external analysis (Capar et al. 2013). This environmental
analysis comprises of an important and significant role by simply indicating the
potential and current threats or opportunities outside the organization within its
external environment. The intent of any environmental analysis is helping the
company in strategy development by keeping the decision makers informed about its

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RICHARD WELFORD CASE STUDY
external environment. Richard Welford has worked in Tata Group organization for
several years. A proper outline of the environment for discovering the major
opportunities and strengths. This type of analysis facilitates the strategic thinking
within any company and helps in undertaking strategic decisions (Rothaermel 2015).
The environmental analysis of Tata Group is as follows:
i) Internal Environmental Analysis: The internal environmental analysis
could be completed with the help of SWOT analysis. The proper SWOT analysis of
Tata Group as per the case study of Richard Welford is as follows:
Strengths Weaknesses
i) Global network delivery model within
the field of information technology is the
first strength of this organization.
ii) The customers are satisfied with the
products of Tata Group and this is a
major strength of this company (Merat
and Bo 2013).
iii) Overseas acquisition is yet another
important strength of Tata Group.
iv) The fourth strength of Tata Group is
diversification of the products.
v) The fifth significant strength of this
particular organization is the utilization
of upgraded technology.
vi) Richard Welford has also noted the
strength of managing business
processes.
i) The first weakness of this Tata Group
organization is the inability of holding
market strategy.
ii) Although, Tata Group has launched
several products, few of their products
are not accepted by its customers.
iii) Another significant weakness of this
organization is that they are not being
able to expand their real estate
business, insurance sector as well as
housing sector.
iv) Tata Group does not focus on their
marketing strategy and hence new
customers are often reluctant to use
their products (Dutta and Jackson
2013).
v) They have made late entry in the
wireless communication strategy.
Opportunities Threats
i) The first and the foremost opportunity
of Tata Group in respect to the case
study of Richard Welford is merger and
collaboration with several other bigger
organizations in various sectors.
i) Stronger market capitalization is the
first vital threat for Tata Group for every
sector. This is major in automobile
industry.
ii) The free Indian market is the second