JB Hi-Fi and Harvey Norman Analysis

This assignment analyzes the operations of Australian retailers JB Hi-Fi and Harvey Norman within the electronics sector. It examines the macroeconomic environment impacting their business, including interest rates, GDP, and the value of the Australian dollar. A financial analysis highlights the growth trajectories of both companies, with JB Hi-Fi showing particularly strong performance. The report concludes with recommendations for future expansion strategies for each company.

Table of Contents
INTRODUCTION...........................................................................................................................1
REFERENCES ...............................................................................................................................2
Books and journals.................................................................................................................2

EXECUTIVE SUMMARY
The file covers the analysis of JB HIFI and Harvey Norman. JB HIFI is Australian retail outlet
chain which deals in the electronics. Harvey Norman is also a Australian retail chain which
deals in electronic products. The report conducted a top down analysis of the economic
environment of the industry the companies are dealing in. The economic elements were
identified the report and it was found that the elements of the macro environment effect the
company's operations in a wide way. The change in interest rate effect the working of the
company as the there is lack of money supply and also the sales drop as the consumers have less
money to buy the electronic products. People are concentration more on necessary items which
give a further rise to sales drop. Also, it was found that the GDP of Australia has decreased from
the last which resulted in the low sales and profits, as the production and demand have dropped
dramatically in last year resulting in low supply and production. This had vast impact on the
sales of JB HIFI and Harvey Norman. The value of $AUD had big impact on the companies as
the international business is largely influenced by the value of $AUD. A financial analysis of the
companies was conducted to find out the current financial condition. It was found out that JB
HIFI is growing vastly and at a high rate which is much higher than other competitors in the
industry. Moreover, it was found that in the report that Harvey Norman has grown vastly in the
past years and its international and Australian market. The mentioned companies have been
dominating the industry with their superiors sales and high growth rate in the industry. Also it
was found in the report that mentioned from the starting of the companies years ago the
companies have expanded broadly and the performance has enhanced with the operational span.
It is recommended for the JB HIFI to expand further in the international market to expand its
reach and customer base. Harvey Norman should try to penetrate the Australian market even
further to increase its market.

INTRODUCTION
JB Hifi and Harvey Norman are two retailers working in the retail industry. The retail industry
of Australia is highly competitive in the electronics segment. JB Hifi is an Australian based retail
company which deals in consumer goods which include electronics, video games, Blu-rays,
DVD-CD. It is one the most successful companies in the industry and is growing with swift rate.
JB HI-FI has its head office at Chadstone shopping centre, Melbourne. The chain has 112 stores
all over Australia and New Zealand. It was founded in 1974 was John Barbuto in the suburb of
Melbourne and later sold it to Richard Bouris, David Rodd and Peter Castera in 1983. They grew
the chain of stores to 10 stores. It was recorded to be %150 million in the year 2000. They sold
the company into private equity and company had a name in Australian Stock exchange in
October 2003. The company started to deal in HI-FI equipments when the popularity of Vinyl
records declined in the year 1991 (McKenzie, 2010). Although with the revival of the records,
stores were again stocked with the Vinyl records. They also specialise in the import of CD from
US. The mission of the company is to deliver HI-Fi products and recorded music in their stores
in Australia and New Zealand at the lowest price possible. Harvey Norman is Australian based
multinational retail chain of electronic products, computers and communication products. The
company has 280 company owned and franchise stores in around the world. The company
started with a small store in 1961 which sold electronic products. It was opened by two salesman
Harvey and Norman. By the year 1979 the retail chain was the largest chain and had 42 stores.
It was worth $240 million by the same year. In the tear 1982 they bought a new shopping centre
for 3 million in Sydney. They made a listing on the Australian stock in 1987 and created. The
company opened superstores in Us and started to sell computers and furniture during the early
1990's. The company had a bonding with Apple and sold apple products in its stores until Apple
decided ot not sell products to Harvey and Norman. The mission of the company is to become
the leader delivery of retail products and services in the industry.
1

REFERENCES
Books and journals
McKenzie, J., 2010. How do theatrical box office revenues affect DVD retail sales? Australian
empirical evidence. Journal of Cultural Economics. 34(3). pp.159-179.
Online
JB Hi-Fi. 2017. [Online]. Available Through: <https://www.jbhifi.com.au/>. [Accessed on 16
September 2017].
Harvey Norman. 2017. [Online]. Available Through: <www.harveynorman.com.au/>. [Accessed
on 16 September 2017].
2