Risk Management with Scenario Analysis

RISK MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
A) Geographical areas selection. ...........................................................................................1
B) Details about economic, financial and political information and Scenario analysis
technique ................................................................................................................................2
C) The risk and reward of entering the selected new market based......................................6
D) Recommendations and Justification..................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

Illustration Index
Illustration 1: Logo of Vodafone ....................................................................................................2
Illustration 2: Stages of Scenario Analysis......................................................................................5

INTRODUCTION
For running an organization successfully there is a need of well-managed business and
effective risk management. If they are unable to manage these two things then there business will
surely get benefited. There are many types of risk in business which a management and their
organisational members need to consider (Embrechts and Hofert, 2014). Environmental,
financial, insurance, stakeholders, technology and many more where risk management is
necessary. Further, they are separate components and all are required to be manage
independently. It is a way by which planning, directing and controlling are done in firms so that
activities and resources can be effectively utilized. Along with this, it should be cost effective as
well as must increase the shareholder's value. It is also required for the protection and growth of
organisation assets value. Business and country-risk both are comparable to each other, as they
both define future capacity of generating revenue from the available resources.
Following report contains the details about the UK multinational telecommunication
industry, Vodafone. They are planning to expand their business in North African market. Before
making the investment, they want to analyse all potential risk, so as to make and implement
strategies to reduce the same. For this purpose, risk management has been done by considering
the economic, political and social information. Besides this, risk and rewards of the new market
is identified and at last recommendations, and justification are provided for appropriate entry for
the organisation.
A) Geographical areas selection.
Vodafone is an International telecommunication company which was founded in UK in
the year 1984. There are many services provided by the company in that sectors such as data
solution, services and roaming, mobile internet, voice and message services and business
services. Moreover, it provides branded products, business and personal solutions. In the year
2017, the firm has collected more than £47.631 billion of revenue and profit of more than £6.25
billion. There are more than 533M customers of the company internationally and more than 20M
in UK. The firm has planned to expand to new areas in North Africa and they have chosen
Morocco for the business-expansion. In terms of geographical areas, it is connected to
Mediterranean Sea to Atlantic Oceans. To its south is desert and has many mountains. They have
total areas of 446,550 km². They have two different types of climate in north-west and south-
east. Major population lives in north-west and has temperate and akin climate (Akkizidis and
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