This presentation discusses the marketing strategies of Vodafone, the largest mobile telecommunication network company in the world. It covers their segmentation, targeting, and positioning model, marketing mix, CSR affecting marketing, and more. The presentation also includes references for further reading.

Evaluating marketing strategy presentation

Evaluate the marketing mix of a chosen organization and apply the 8ps of marketing to one of their product offerings.

Discover Vodafone's marketing tactics, including segmentation, targeting, positioning, marketing mix, and CSR impact on marketing. Read on Desklib.

Marketing Strategies of Vodafone - Desklib

This report analyses the marketing strategy of Vodafone, the world's largest mobile telecommunication industry. It includes STP analysis, marketing mix, and the impact of corporate social responsibility on marketing. The report also discusses Vodafone's segmentation, targeting, and positioning of the customer base.

Finance

Professional Development

Data Science and Big Data

Marketing Strategy of Vodafone: STP Analysis and Marketing Mix

This article discusses new marketing mix actions that Vodafone can take to bridge the gaps between its present marketing strategy and the external environment. It explores the seven P's of marketing mix - product, price, place, promotion, physical evidence, process, and people - and suggests ways in which Vodafone can improve in each area. The article also highlights the importance of customer-centricity and innovation in the telecom market.

New Marketing Mix Actions for Vodafone

This report prepares a customer experience strategy for Vodafone, Australia, that it can use in order to improve the telecom and mobile internet experiences of its customers and retain customer loyalty over a long period of time.

Customer Experience Management for Vodafone Australia

This report discusses Vodafone&#39;s market segments and digital marketing strategies, including email marketing, paid social media, and programmatic advertising. It also covers the latest positioning strategy of Vodafone and provides recommendations for email marketing and paid advertising. The report concludes with a reference list.

Marketing

Film and Theatre

Digital Media and Video Games

Market Segments and Digital Marketing Strategies of Vodafone

This literature review evaluates the effectiveness of Vodafone's service and offers among international students in Australia. It discusses the telecommunication sector in Australia, Vodafone's services, long-term strategic planning, impact on customers, and problems faced by Vodafone.

Evaluation of customer satisfaction among international students using Vodafone in Australia

This study assesses Telstra's marketing strategies and tools for successful targeting of customers. It analyzes Telstra's 5Cs (company, customer, competitor, collaborators, and context), explores how the company collects information about these factors, and recommends marketing strategies for a potential new market segment.

Marketing Strategies of Vodafone - Desklib

End of preview

Marketing Strategy of Vodafone: STP Analysis and Marketing Mix

New Marketing Mix Actions for Vodafone

Customer Experience Management for Vodafone Australia

Market Segments and Digital Marketing Strategies of Vodafone

Evaluation of customer satisfaction among international students using Vodafone in Australia

Telstra Marketing Strategies

Marketing Strategies of Vodafone - Desklib

End of preview

Marketing Strategy of Vodafone: STP Analysis and Marketing Mixlg...

New Marketing Mix Actions for Vodafonelg...

Customer Experience Management for Vodafone Australialg...

Market Segments and Digital Marketing Strategies of Vodafonelg...

Evaluation of customer satisfaction among international students using Vodafone in Australialg...

Telstra Marketing Strategieslg...

Marketing Strategy of Vodafone: STP Analysis and Marketing Mix

New Marketing Mix Actions for Vodafone

Customer Experience Management for Vodafone Australia

Market Segments and Digital Marketing Strategies of Vodafone

Evaluation of customer satisfaction among international students using Vodafone in Australia

Telstra Marketing Strategies