Business Plan for Robinoo Cafe in London

Business plan

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................4
PEST analysis in order to perform evaluation of external or macro environment......................4
Introduction to principles of business finance............................................................................4
Marketing plan, including 4Ps....................................................................................................5
SWOT analysis in order to analyse internal environment..........................................................8
Discussion of competition and what the competitive advantage is.............................................9
Suggestion for the proposed target market................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business plan is the idea attached with a proposal to start a new business which is
perfectly designed and manage (DeNoble, 2017). Managing the business plan is an important
approach for the business which helps it to expand its marketing related operations. The business
plan should be designed in a professional manner in order to achieve the desired objectives at the
marketplace. In this project, business plan for a new cafe is proposed, which is named as
Robinoo cafe and it will be located in the heart of London city. The Cafe will provide world
famous coffee from all over the world to youth on affordable prices. Company should also
develop an effective approach at the marketplace to implement business plan. This project covers
PEST analysis in order to understand briefly the external or micro environment of the company.
In this project a SWOT analysis is also covered which is majorly related to understand the major
capabilities of the business.

MAIN BODY
PEST analysis in order to perform evaluation of external or macro environment
The PEST analysis is an important external environment analysis tools which helps a
company to develop at the marketplace. In order to gain effective competency edge Robinoo
Cafe has analysed the PEST analysis which is mentioned below:
 Political factors- Robinoo Cafe should focus on all these political factors to establish
ethical business. The business of Robinoo Cafe is also impacted by political factors that
leads to develop corporate laws for the business. The stability in the current government
of UK will help the Robinoo Cafe to perform lawful and smooth operations.
 Economic factors- In the functioning of a business at the marketplace, the economic
factors play a crucial role (Gabler, 2017). Robinoo Cafe should also focus on monetary
policy formulated by finance ministry of UK in order to control the inflation and
deflation. The Robinoo Cafe should also consider Brexit decision of UK government to
analyse the new suppliers of Coffee. The Cafe should consider economic factors that are
created in economy of UK by Brexit in order to develop the competitive strategy for
business growth.
 Social factors- Companies should also include values and attitude of society in order to
gain necessary expansion in a short span of time. The recent trends of society for going to
Cafe and understanding their preference is also important for Robinoo Cafe. In the recent
times, the people in London prefer Cafes which provide huge discounts and must have
appropriate staff for service delivery.
 Technology factors- Technology related factors are factors which are developed due to
advancement in information and technology. Robinoo Cafe should also use latest
software and advanced computer systems in order to develop systematic operations. Also
the Cafe should install advanced software in order to manage customer database of new
users. The Robinoo Cafe will install customer relationship management(CRM) software
to manage harmony and healthy relationship with customers.
Introduction to principles of business finance
The business finance is an important term which is appropriate and helpful in providing
major advantage to the business firm by development of financial management. It is important