This report analyses the current marketing communication strategy of Rockstar North, a UK-based video game development company, using relevant theory such as AIDA communication theory. It also identifies and critiques the strategy and outlines the marketing communication objectives of the organisation.

Analysis of Rockstar North's marketing strategy using AIDA theory, with critique and objectives outlined.

Integrated Marketing Communication Strategy of Rockstar North

This presentation discusses the marketing communication plan for Rockstar North, a UK-based video game developer. It covers their objectives, strategies, and promotional materials used in their campaign. The presentation also includes a brief summary of the organization and references for further reading.

Marketing Communication Plan for Rockstar North: A Case Study

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Key Trends in Marketing Management - Doc

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This essay provides a critical analysis of the popular video game Grand Theft Auto V, including its storyline, gameplay, and impact on society. It discusses the game's violence, gender representation, and the controversy surrounding it. The essay concludes that despite the criticism, Grand Theft Auto V was a successful game in the industry.

Macquarie University

Digital Media and Video Games

Materials Science and Engineering

Languages and Culture

Critical Analysis of Grand Theft Auto V

Animator

This document explores the evolution of the creative media production sector, focusing on the work of Rockstar North in the game design industry. It discusses the skills and knowledge required to work in this sector, as well as the various occupations and opportunities available. The document also includes a personal development plan for a 3D character artist and areas for professional growth. Find assignments and study material related to professional practice at Desklib.

Quezon City University

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Evolution of the Creative Media Production Sector | Desklib

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This report discusses the Integrated Marketing Communication (IMC) plan for Splendid Hospitality Group, one of the fastest growing hotel groups in the UK. It covers the varied forms of marketing channels and how they assist in communication objectives, proposes conventional communication objectives for certain organisational situations, and delivers explanations for the assortment and incorporation of the chosen communications channels. The report also generates a marketing communications plan that successfully encounters the communication objectives laid down for the enterprise.

Integrated Marketing Communication Strategy of Rockstar North

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Marketing Communication Plan for Rockstar North: A Case Study

Key Trends in Marketing Management - Doc

Critical Analysis of Grand Theft Auto V

Evolution of the Creative Media Production Sector | Desklib

The importance of Marketing Communication

Integrated Hospitality Marketing Communications: Development of an Integrated Marketing Communications Strategy

Integrated Marketing Communication Strategy of Rockstar North

End of preview

Marketing Communication Plan for Rockstar North: A Case Studylg...

Key Trends in Marketing Management - Doclg...

Critical Analysis of Grand Theft Auto Vlg...

Evolution of the Creative Media Production Sector | Deskliblg...

The importance of Marketing Communicationlg...

Integrated Hospitality Marketing Communications: Development of an Integrated Marketing Communications Strategylg...

Marketing Communication Plan for Rockstar North: A Case Study

Key Trends in Marketing Management - Doc

Critical Analysis of Grand Theft Auto V

Evolution of the Creative Media Production Sector | Desklib

The importance of Marketing Communication

Integrated Hospitality Marketing Communications: Development of an Integrated Marketing Communications Strategy