Enterprise Performance Management

Running head: ENTERPRISE PERFORMANCE MANAGEMENT
ENTERPRISE PERFORMANCE MANAGEMENT
Name of the Student
Name of the University
Author Note

ENTERPRISE PERFORMANCE MANAGEMENT1
Introduction
The primary purpose or aim of this paper will be to analyse the performance of the
management of Rogers Communications Inc., which is a wireless communication service
provider from Canada. An elaborated summary of the business house will be discussed in this
paper, where the mission, vision and values will be evaluated. The strategic goals of Rogers
Communications along with the stage of the business life-cycle where the company stands will
be analysed here as well. An outline of having affected the business operations by Porter’s 5
Forces will also be analysed in this paper. A PESTEL analysis will also be performed here which
will help to analyse both the positive and negative externalities. A balanced score card will be
provided, along with a brief conclusion to sum up the main discussed points of this paper.
About the Company
Rogers Communications In., as told earlier, is a wireless service provider organization
from the region of Canada, which was founded in the year of 1960. The organization, which is a
public business house, provides wireless communications apart from telephone, cable television
and internet connectivity, and belongs from the mass media and telecommunications industry.
Bell Canada is the main competitor of this organization, which possess a similar portfolio of
television and radio media assets, along with wireless, telephone services and television
distribution. The wireless services that are offered by this company include wireless data
communication and voice services, which has helped them to gain the competitiveness in the
market place of Canada. It can be stated in this context that Rogers Communication is the largest
provider of wireless service in Canada, which is the main competitive advantage that is enjoyed
by the management of this organization (Rogers, 2020).
Mission Statement
The mission statement of this wireless service provider business entity from Canada
states that the management is focused enough to connect the people of Canada with other parts of
the world of possibilities, along with the memorable moments which matters most in the lives of
the people of this particular region. This is possible with the innovative approach that is
possessed by the management of Rogers Communication. Thus, it can be said that the mission
statement states to add superior value to the live of the customers through the offering of
innovative and wide array of wireless services of Rogers Communication along with other
products and services.
Vision Statement
The vision statement of this business house focuses on strong corporate citizenship,
which can be stated as a longstanding part of the heritage of this company. The management is
always focused to perform something good for the people of Canada along with the shareholders
of this business house. Apart from all these, the management is also striving to be a good
employer for the people as well as a good neighbour in the societies where the business is
operated in the overall market place of Canada. The employees along with the senior
management is always learning and growing as a business along with maintaining the corporate
social responsibilities efficiently and effectively in the Canadian market. The vision statement
also states to identify the emerging issues or needs and requirements of the people who live in

ENTERPRISE PERFORMANCE MANAGEMENT2
Canada and meeting their demands by providing wireless communication service and satisfying
their ever-changing wants and desires.
Values
Inclusion and diversity is the core values that are followed within the working culture of
this organization. It can be stated in this context that the management of Rogers Communication
is committed to implant inclusion in each and every steps of the business performed by them in
the market of Canada. This include improving the customer experience as well as celebrating the
wide array of services that are provided to the people apart from supporting the societies where
they perform. The management is focused to provide better future values through their services
to all the people of Canada. They treat their customers as well as the people who are associated
with them as the prime factor of facing success, and embraces the ways or approaches that help
them to make this business entity unique and support the growth of every people who are
associated with this business entity from Canada.
Strategies
One of the major strategy that is performed by the management of this company is to
celebrate the diversity of the societies where they perform their business operations. This is
mainly performed through the corporate social responsibilities that are performed by the
management of Rogers Communication. A systematic and rigorous approach is followed by
them through offering of the wireless services that are produced by them. Their another main
strategy is to add value to the customers through the accessible and innovative array of wireless
services along with other services that are offered to the people who live in the Canadian market
place. The strategy of this organization also focuses to increase the number of subscribers and to
become the best media and communication provider in the region of Canada. In order to
accomplish this target, the management needs to achieve the highest standards of conducting
their business among all the employees who are currently associated with this business entity. In
this context, it can be said that the management of Rogers Communication has launched Long
Term Evolution (LTE) service, which will help to access to communications, information and
entertainment from any parts of Canada and at any point of time (Rogers, 2016).
Phase of Life-Cycle
Once the details of the business operations are analyzed which are followed by this
company through its wireless services in the global market, it can be stated that Rogers
Communication has successfully reached that phase where the sales of the services are handled
by the business house at a slow pace. This occurs mainly because of the presence of multiple
competitors as well as saturation in the approaching market. The costs have increased as a result
of the reduction of profit earning of the company. By offering the wireless service they provide,
they follow a rigorous and systematic approach. They also believe in adding value to the buyers
by innovations in latest wireless services and also other services offered in the market place of
Canada.