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role and Benefits Of External Marketing Communication

   

Added on  2020-01-16

14 Pages4609 Words534 Views
Customer communication

Table of Contents1: INTRODUCTION.......................................................................................................................32: Reaching and attracting new customers.......................................................................................32.1 Potential journey Leyland trucks customer through a digital campaign..........................32.2 Describe the role of segmentation and targeting.............................................................43: Capturing and nurturing leads......................................................................................................63.1 Define the different types of the customer relationship...................................................63.2 Explain the benefits of the managing customer relationship............................................73.3 Describe the customer relationship management.............................................................73.4 Illustrate how organisation mange and develop customer relationship............................84: Converting and Optimising campaign.........................................................................................94.1 describe how marketing communication fit within the overall marketing mix................94.2 Explain the role and benefits of external marketing communication.............................104.3 Describe how to prepare for an external marketing communication campaign............115: CONCLUSION..........................................................................................................................11REFERENCES..............................................................................................................................13

1: INTRODUCTIONThe introduction of the many company define the external communication, better planingand communication, better customization to specific group and targeting customers. The journalmotor company basic manufacturing the car product in the market place. The company appliedthe many strategy in the marketing including the relationship marketing, customer relationshipmanagement, segmentation of the customer relation and developing strategy of the customerrelation. The automotive company manufacturing the commercial vehicle in united kingdomincluding the Leyland truck and taxis (Gustafsson, Kristensson and Witell, 2012). Theintroduction of the company determine the company background. The company promote themotorcar in united kingdom. The company analysis the target market and market share. Thejournal motor company define the relationship between the consumer and customer. Thecompany determine the organisation name and range of the product and service. The carmanufacturing company use the best data in managing customer relationship and use theimportance of the branding of the product and service.2: Reaching and attracting new customers2.1 Potential journey GM customer through a digital campaignThere are many context to define the customer including the market, market share,relationship between the customers and consumer and relationship between the prospects andcustomers. The customer is a party that receive the product and service (Grissemann andStokburger-Sauer, 2012). The customer ability to choose the different products and suppliers.The customer see the buyer ability regarding to the product. Customer determine the marketstrategy and determine the the market share available in the market. The market place define thewhich place there buyer and seller met together and buying and selling the product and services.The marketing strategies define the seven pies of the marketing including the product, price,place, promotion, people, policy of the company. The company determine the relationshipbetween the customer and consumer. The customer is the one of the people that buy the product

and service and consumer is the uses and consume the product and services. The customerpurchase the product and pay the product price. The customer may and may not use the product.The consumer is consume and purchase the product and services. The consumer consumer theproduct and services is called the consumer. A customer is purchase and pay the product andservices (Bouhafs, Mackay and Merabti, 2012). A consumer not have paid the product and services. The company also determine therelationship between the prospects and customers. The prospect is determine the eye overlook atthe one time viewing, screening and out looking for the product. And customer determine thewho purchase and receive a product and services from the car manufacturing company. Prospectis anyone who is a define or likely customer. A customer is may be who has already buying theproduct little thing from you. When someone wants in touch with you mobile or fills in acontact form details, they are not the customer because they are prospect of the company andmarket. The company customer define the company product and services. The companydetermine the external communication between the customer and consumer in the organisation.The better planing and communication determine the planing of the product and services in theorganisation (Ballantyne and et.al, 2011). The communication may be define theinterrelationship between the prospectors and customer. The customer communication is the most important part of the organisation because thecommunication define the market strategies including the promotion techniques like salepromotion, publicity, personal selling of the product. The customer communication is veryimportant part for calculating the organisation name, what type the organisation like the nationaland global, what is the size of the organisation they define the turnover and number of theemployees. They customer communication determine the high range of the product and servicein the organisation. The communication skill define the business to business and business tocustomer and also define the main competitors available in the market. The customercommunication management set the nominatives ideas and plan ans set the informationtechnology system (Van Vaerenbergh, Larivière and Vermeir, 2012).2.2 Describe the role of segmentation and targeting.Segmentation: the market segmentation define the process of the differentiate consumerand business market. The segmentation consists the group of the consumer. The segmentation ofthe journal motor company describe the customer communication. The segmentation is basic

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