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P2: Role And Responsibilities Of Marketing Department

   

Added on  2020-10-23

17 Pages5315 Words137 Views
MARKETINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Marketing concept as well as its role and responsibilities in marketing function.............1P2: Role and responsibilities of marketing department in widening an organization............4TASK 2............................................................................................................................................6P3 Different ways through which enterprises can apply marketing mix for process of planning................................................................................................................................................6TASK 3............................................................................................................................................9P4 A marketing plan for Cadbury..........................................................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14

INTRODUCTIONMarketing is regarded as necessary factor in company and it is helpful in conductbusiness or company in significant manner. In this, it plays essential role in making firm moresuccessful. Functions those are performed through marketing department are promotion, sales,customer services, advertisement and many others (Raj, Walters and Rashid, 2012). It is aresponsibility of marketing manager to conduct all activities and operations related withmarketing in an effective or significant manner. This given assignment is based on Cadburywhich deals in confectionery business. It is considered as second largest brand in the worldwhich operated its business in 50 countries almost. In this given report discuss about theinterrelation of marketing function with other. Key responsibilities and roles of the marketingfunctions will be discussed in given report. Under mention report will be mention aboutcomparison among marketing mix of two different organisation. TASK 1P1 Marketing concept as well as its role and responsibilities in marketing functionIn today competitive world, an organisation use various tactics to marketing its businessat marketplace in a wider manner. Owners of such companies are known at everywhere due totheir way of earning money by selling its products or services. Marketing division performsvarious functions in order to satisfy demand of customers which are basically divided into 7main concept that are distribution channels, financing an industry, marketing informationmanagement, setting the price of commodities, promotional channels, product and servicemanagement (Marketing essentials of Cadbury. 2018). By performing these functions in a properway, an enterprise can analyse new trends of market place in an effective manner as well asdetermine desires of consumers. In addition to this, it also helpful in completing the same ontime also. Cadbury is a British multinational company that offers confectionery products. It operatesbusiness in more than 50 countries and sold food items and beverages like tea, coffee andchocolate. This firm wants to achieve the largest position in UK and expanding its business indifferent locations of other international countries. Therefore, it has introduced high profileorganisational culture in business which is based on Charles Handy's model. This model hasidentified four kinds of culture that are-1

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