The Role of Marketing in Satisfying Customer Needs

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Contents
Introduction......................................................................................................................................2
What is meant by Marketing?..........................................................................................................3
The extended marketing mix and the considerations an organization should give for each of the
7Ps examples...................................................................................................................................3
Effect of Marketing on businesses to address challenges in a competitive market with SWOT
analyses............................................................................................................................................4
Solutions provided by Marketing to a company to enter a new market using the Ansoff Growth
Matrix..............................................................................................................................................5
How a company can use digital marketing to grow on a global scale.............................................6
Conclusion.......................................................................................................................................8
References........................................................................................................................................9
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Introduction
The process of creating and disseminating information about a product or service in order to
satisfy the requirements of a defined customer base is known as marketing. Sales, branding,
public relations, and advertising are just a few of the many tasks it entails. By including people,
process, and physical proof, the classic 4Ps of product, price, place, and promotion are expanded
in the 7Ps marketing mix. Businesses may identify their internal and external elements by using
the SWOT analysis to handle difficulties and maintain market competitiveness. The Ansoff
Growth Matrix is a tool that may assist businesses in evaluating the potential for growth via
market penetration, product creation, market expansion, and diversification. This paper's primary
objective is to use those methods to demonstrate the effects of marketing on businesses.
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