Importance of Marketing and Growth Strategies for Unilever

Introduction to Marketing

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Explaining what is meant by Marketing:.....................................................................................3
Defining the extended marketing mix and discuss the considerations an organization should
give for each of the 7Ps. Using examples to illustrate points:.....................................................3
Explaining how a business can use marketing to remain competitive. Using SWOT analysis to
explain answer:............................................................................................................................4
Describing Ansoff’s growth matrix:............................................................................................5
Explaining how Ansoff’s matrix can be used to by an organisation to analyse their growth
strategies:.....................................................................................................................................5
Explaining how an organization can use digital marketing to improve its performance and
growth:.........................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is one of the most important thing for every business organization as this allow
company to reach wider range of audience and become effective in selling of the product. This
study is based on Unilever, this company is one of the largest retail giant that tend to rule over
the industry. This report will discuss what is marketing and how marketing mix impact
company's performance (Baines, Fill and Rosengren, 2017). Later this report will discuss how
business use marketing to become competitive and will discuss SWOT analysis of chosen
business organization. Later this report will provide clear understanding of Ansoff growth matrix
and its four strategies to expand in the market. At last this report will discuss how digital
marketing impact company's performance and growth.
MAIN BODY
Explaining what is meant by Marketing:
Marketing means promotion of product and service in which marketer try to create brand
awareness for the company, without fuel of marketing, company can not process further and sell
their product. Marketing allow company to attract audience and convert them into potential
consumer, it includes advertising, selling, promotion and overall brand awareness. In simple
words, marketing is main pillar of a company.
Defining the extended marketing mix and discuss the considerations an organization should give
for each of the 7Ps. Using examples to illustrate points:
Product mix: product mix of marketing allow company to set different product and promote
them into the market, Unilever have wide range of product that allow them to capture greater
market share (Išoraitė, 2016).
Place mix: place mix allow company to distribute and sales their product in the market, supply
chain of organization play vital role. Unilever have modern system for distribution and supply of
product allowing them to become competitive.
Price mix: price mix highlight price of product and service as compared to competitor, this mix
allows company to analyse what price will be beneficial. Unilever have penetration pricing
policy allowing them to become more competitive.
Promotion mix: promotion is most important pillar of marketing where company try to promote
their product and service with different marketing methods. Unilever have both, traditional and
digital method to promote their product and service.