Role of E-commerce in making advertising more attractive and authentic to the consumer: A study on Argos

This research aims to identify the role of E-commerce as a type of IT technology in making advertising more attractive and authentic to the customers. It examines the challenges faced by Argos while implementing E-commerce technology in making advertising more attractive and authentic. The research questions include the concept of E-commerce as a type of Information technology, the roles of E-commerce in making advertising more attractive and authentic to the customers, and the challenges faced by Argos while implementing E-commerce technology in making advertising more attractive and authentic. The research method used is literature review, and the research strategy is qualitative. The study is relevant to consumers and stakeholders, and the ethical issues are also discussed.

Information Sciences Research Methodology PG (6797)
ICT Eng Research Methods (9826)
2 Guide
Title of the proposed Research
How E- commerce in IT has made advertising more attractive and authentic to the consumer
Literature Review, recent advances
Concept of E- commerce
According to the views of Not (2021) E- commerce is commonly known as electronic commerce
in which trading of goods and services are done via internet networks. It includes electronic fund
transfer, mobile commerce, internet marketing, online transaction, online delivery of products,
supply chain management, data collection system etc. IT involves B2B and B2C transactions
(Introduction to E-Commerce Technology in Business, 2021). It helps organizations in making
customer relationships as well as improving in their overall business.
Role of E- commerce in making advertising more attractive
According to MAZZUCATO and ENTSMINGER (2021) E- commerce is playing a major role in
making advertisements attractive and reliable to customers. In relation with Argos, they are using
e- commerce platforms and providing convenience to the customers. E- commerce in relation with
information technology helps in devising fascinating advertisements and reliable for customers to
know about products of company. It secures all data of customers and could not leak to any third
party (WHAT IS THE ROLE AND IMPORTANCE OF E COMMERCE DEVELOPMENT
COMPANIES, 2021). Further, company is providing 24*7 hours’ services to customers so that
they can shop anytime and even share their issues and feedback (Argos sees a positive move to
online, 2021). The role of E- commerce is to make attractive advertisement and reach to large
number of customers.
Challenges faced by Argos while implementing E- commerce technology
According to Pal, Pandey, and Deb (2021), the main challenge faced by Argos while
implementing E-commerce technology is data and cyber security. It is the biggest challenge

because it is important to secure customer data within e- commerce sector to gain customer
satisfaction (Biggest Ecommerce Challenges, 2021). Another challenge is attracting perfect
customers. - it is important for company to analyses perfect customers who is ready to purchase
their products. Every customer is having demands so this may result in facing challenge for Argos.
These challenge could be faced by company and also needs a solution to overcome.
Research Problem & Proposed Question(s)/Hypothesis
Research problem
The major problem is in Information technology is that there is leaking of information. Many of
the organization face losses if they did not secure their data and information. So, it is important to
save and secure data of customers within E-commerce sector. Argos is one of the retailing
company, which is providing E- commerce facility to its customers. So it is important for them to
save all data and information.
Research aim: “To identify the role of E- commerce as a type of IT technology in making
advertisement more attractive and authentic to the customers.” A study on Argos.
Research objectives:
 To increase basic understanding regarding the concept of E- commerce as a type of
Information technology.
 To identify the role of E- commerce in making advertisement more attractive and authentic
to the customers.
 To examine the challenges faced by Argos while implementing E- commerce technology
in making advertisement more attractive and authentic.
Research questions
 What is the concept of E- commerce as a type of Information technology?
 What are the roles of E- commerce in making advertising more attractive and authentic to
the customers?
 What are the challenges faced by Argos while implementing E- commerce technology in
making advertising more attractive and authentic?
Research rationale
The rationale of this report is to identify the role of E- commerce as an IT technology in making
advertising more attractive and authentic to the customers. This is conducted on an organization
called Argos. The rationale of choosing this topic is that it e- commerce now a day is very popular.
It helps in attracting customers and maintaining advertising more attractive (Broby, 2021). The

main objective of e- commerce company is to keep all data and information secure. It should not
be leaked to any third party. Further, this research is important for researcher to enhance personal
and professional skills.
Theory, relevant models/frameworks
Business to customer business model
B2C is a model which is based on platform in which they could adjust quickly and adopt new
customers’ demands and needs without having any delays (Rohaizad, Ahmad, and Razali, 2021).
This model includes five different models such as advertising based, direct sellers, online
intermediaries, fee based and community based model.
Methods
Research strategies: There are various types of research strategies such as case study, survey,
interview, action research and literature review etc. In this present research, researcher is using
literature review because it brings in depth information about a particular topic. Literature review
helps in getting effective and reliable information about this topic.
Research method: Research methods are of two types. These are quantitative and qualitative
research method (Chen, and Liu, 2021). In this research, investigator is using qualitative research
method because it brings theoretical information about a topic and results in getting in depth
information. This is collected through books and journals.
Data collection method: In this research, secondary data collection source is used because it is
collected through books and journals as well as presented in a form of literature review. Primary
data is not used because it contains numeric information.
Research Limitations
The limitation of this research is lack of time management as researcher is not having enough time
to complete this research on decided time limit. Further, lack of financial resources is a limitation
for researcher.
Relevance & Impact of the Study
This research is relevant to consumers because, consumers are the one who's data is being secured
by organization. On the other hand, it is important for stakeholders because information
technology helps in gaining more profits and making aware about latest technologies.

Additional Topics
Ethical issues
The ethics should be followed by researcher while conducting research project. In this present
study, researcher should keep all information confidential and could not be leak to any third party.
They should not to be bias with respondents answers and provide true and clear information.
References List
Broby, D., 2021. Financial technology and the future of banking. Financial Innovation, 7(1), pp.1-
19.
Chen, Z. and Liu, A., 2021. Evaluation of oasis soil water quality and B2C shopping user
experience optimization based on Markov chain. Arabian Journal of Geosciences, 14(11), pp.1-
18.
MAZZUCATO, M. and ENTSMINGER, J., 2021. Reshaping Platform-Driven Digital Markets.
Regulating Big Tech: Policy Responses to Digital Dominance, p.17.
Not, E., 2021. Mining mobile application usage data to understand travel planning for attending a
large event. Information Technology & Tourism, pp.1-35.
Pal, T., Pandey, S.S. and Deb, A., 2021, February. HandCrafted: An Online Shopping Website of
Handicratfs. In Journal of Physics: Conference Series (Vol. 1804, No. 1, p. 012079). IOP
Publishing.
Rohaizad, F.H., Ahmad, M. and Razali, R.R.R., 2021. The Influence of Brand Story Towards
Perceived Brand Image on Malaysian Airline Industry. Journal of Communication, Language and
Culture, 1(1), pp.13-39.
Online
Introduction to E-Commerce Technology in Business, 2021. [online] Available through
<https://www.grin.com/document/280494>
WHAT IS THE ROLE AND IMPORTANCE OF E COMMERCE DEVELOPMENT
COMPANIES, 2021? [online] Available through <https://www.tekshapers.com/blog/What-is-the-
role-and-importance-of-E-commerce-Development-Companies>
Argos sees a positive move to online, 2021. [online] Available through
<https://www.advansys.com/blog/internet-and-technology/argos-sees-a-positive-move-to-online>
Biggest Ecommerce Challenges, 2021. [online] Available through <https://vue.ai/blog/ai-in-
retail/ecommerce-challenges-in-2021/>
How Argos Transformed Its Store Network for the Omnichannel, 2021. [online] Available through
<https://www.supplychainbrain.com/articles/27350-how-argos-transformed-its-store-network-for-
the-omnichannel>