Role of Electronic-Business and Commerce Research 2022

Running head: ROLE OF ELECTRONIC-BUSINESS AND ELECTRONIC-COMMERCE
ROLE OF E-BUSINESS AND E-COMMERCE IN TODAYS WORLD OF BUSINESS
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Executive summary
E-business or E-commerce is the process of purchasing and selling products or services
through the internet. In this modern world of new technology, electronic commerce becoming
a vital option for many businesses as there are many organisations that are interested in
developing their business through online. This paper studies the role of e-business in today’s
world of business. Nowadays the number of internet users gradually increases and most of
the people prefer online shopping rather than traditional shopping. Thus, the importance of e-
business continuously increases. In conclusion the paper states – internet has leads the
evolution of e-business. E-business has now become a crucial component of every
organization in its regular running of their businesses. E-business is very easiest way to
purchasing products and services, and it also time and cost-efficient.

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Table of Contents
Introduction................................................................................................................................4
Role of E-business and E-commerce.........................................................................................4
Attract new consumer............................................................................................................4
Easiness and Accessibility.....................................................................................................5
Sell across the world..............................................................................................................5
Real time feedback and more interaction with the customer.................................................5
24x7 Open market..................................................................................................................6
Cost-efficient..........................................................................................................................6
Offer a lot of information.......................................................................................................6
Lower Cost than traditional shopping....................................................................................6
Transparent business programme...........................................................................................7
Affordable Employees...........................................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................9

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Introduction
E-business refers to that business, which operates online through the internet or other
digital technologies, and E-commerce refers to buying and selling the product through the
internet and providing services to the customer. This paper concentrates on the role of e-
commerce and e-business in today's world of business in light of a chosen case study on
AMAZON. Nowadays most of the people are using the internet, and they spend maximum
time on the internet. Today’s Consumer prefers to buying products online rather than going
physically to the retailer store. Hence, the opportunity for e-business gradually increases day-
to-day. E-commerce includes a more extensive range of business process such as- consumer
relationship management, processing of electronic order and supply chain management.
Therefore, e-business can help an organisation to conduct adequately and efficiently.
Role of E-business and E-commerce
Amazon is a world-famous business to consumer (B 2 C) e-commerce Company.
Amazons sell their product directly to the consumers through the internet. Role of e-
commerce business are as follows-
Attract new consumer
E-business provides a scope to attain more and new consumers. In the traditional
global market, retailer conducts the business with branding, reference and personal relations.
Physical retail stores are run by relationships with customers and brand identity. (Chaffey,
Hemphill and Edmundson 2015). On an e-business site customer can change their product
offering and marketing material almost instantly. An e-business site is extremely flexible and
customer can easily visit this site and select their purchasing product. E-business has a lot of
scope to attract a new customer. Amazon refers to a wide and varied range of products and

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service through the internet and it is constructive for those parties who interact electronically
rather than Physical exchange or contact.
Easiness and Accessibility
Accessibility is another significant advantage of having an online website. For many
of the customers, e-business becomes extremely popular and preferred way of purchasing.
Customers enjoy online shopping due to its easiness and Amazon provides this facility to the
customer. A noteworthy aspect, which caters to e-business, is purchasing options, which are-
convenient, user-friendly and quick. If any company does not operate their business digitally,
then the organisation will miss that potential consumer who wants to purchase but cannot go
to a physical retail store or market due to busy schedule of the life. Consumers are able to
purchase millions of product through any of Amazon’s website around the world from single
Amazon apps. Amazon also introduces Alexa, which also helps the customer and provides a
lot of shopping information to the customer through voice. Thus, online shopping at Amazon
becomes very easy.
Sell across the world
Like every physical store, online stores are not confined to geographical boundaries;
Amazon e-business provides a platform to sell its products and services all around the world.
In online business, customer purchases their products without any geographic restriction and
limit.
Real time feedback and more interaction with the customer
Amazon provides an advantage to the retailer to get feedback, testimonials and
suggestions of their consumers. Positive review of the customer will create a powerful brand
image and will build faith in the minds of customers to purchase those products or goods.
Negative feedback will help the organisation to feel the areas of improvement, and it will

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help the organisation to satisfy consumers perfectly. Amazon helped millions of sellers
improve their product reviews and rating.
24x7 Open market
In the case of Amazon, the market is available for 24x7/365. It is one of the
significant opportunities for e-business. By this way, marketers can quickly increase their
sales volume by expanding orders (Apavaloaie 2014). However, it will be also beneficial for
consumers because consumer can buy products whenever according to needs. As the business
takes place through online portals through the medium of internet time is not a constraint for
buyers. The consumer can purchase the products from any time anywhere be it their home or
office.
Cost-efficient
E-business is cost-effective. Operating and maintaining a physical retail store is very
costly in comparison to an online store because of the cost of land, electricity, water; rents are
not required in an online store. Online shopping also eliminates the customers travel cost and
provides easement shopping both to the seller as well as to the customer (Cherif and Grant
2014).
Offer a lot of information
In e-business, Amazon will provide a lot of information about particular brands or
product, which is not feasible in a physical retail store. Every business organisation know that
it is challenging to prepare employees to respond to consumers who are investigating the
information on various product lines. However, E-business websites provide extra
information to consumers without any dispute (Apavaloaie 2014). Sellers provide this all
information so that consumer can easily find the products with proper information.

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Lower Cost than traditional shopping
Selling the products and services through online cost-effective rather than offline
shopping. In the case of offline commerce, various type of high overhead costs is included.
Such as- store management cost, security cost, inventory cost. For that reason, an offline
retailer cannot offer to sell the commodities at a low price.
Transparent business programme
To eliminate corruption, developing countries are an effort to improve transparency in
commercial business activities. The digital transaction, Point of sale machines (POS), UDI
integration are the few steps, which can help to increase transparency (Jones et al. 2013). E-
commerce plays a vital role in increase transparency. Every e-commerce business
transactions are digital by using a debit card, credit card, net banking. In e-commerce
business, transaction vendors or online sellers receive their payment through the payment
gateway. In this transaction method marketers and consumers, both are under Government
security. For that reason, the government can easily trace any suspicious account at any time.
Amazon pay is another advantageous, quick and secure way to pay for online shopping which
also very easy process. If customer use this particular wallet then amazon will provide them
special discount. It is also an influencing factor for the customer.
Affordable Employees
One of the most important benefits of electronic commerce is that hiring workers is
affordable. The organisation can hire their employees from anywhere in the world. Amazon
selects to outsource work to virtual collaborator in that country where the cost of living is
meagre. In e-business, the organization need fewer workers than in the retail store or place. A
significant advantage of e-business is organisation do not need to hire workers at launch.

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Conclusion
E-Commerce and e-business play a significant role in today’s world of business. In
the world of recent generation, technology is highly improved so the business organization
needs to accommodate new types of customer desire and trends because it will be significant
for their business success and existence. E-commerce is gradually progressing. Nowadays the
number of internet users gradually increases and most of the people prefer online shopping
rather than traditional shopping. Thus, the importance of e-business continuously increase.
The opportunities and benefits of e-business are many but creating a secure and right
platform for electronic commerce portal is also an art. The continuous evolution of e-business
will ensure progress through introducing new business strategies as well as offer new
business generation tools to increase the amount sales.

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References
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Economics and finance, 15, pp.951-958.
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management. Pearson UK.
Cherif, E. and Grant, D., 2014. Analysis of e-business models in real estate. Electronic
Commerce Research, 14(1), pp.25-50. (Cherif and Grant 2014)
Chesher, M., Kaura, R. and Linton, P., 2013. Electronic business & commerce. Springer
Science & Business Media.
Jones, P., Packham, G., Beckinsale, M., Jahanshahi, A.A., Zhang, S.X. and Brem, A., 2013.
E-commerce for SMEs: empirical insights from three countries. Journal of Small Business
and Enterprise Development.
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Shim, J.K., Qureshi, A.A., Siegel, J.G. and Siegel, R.M., 2013. The international handbook
of electronic commerce. Routledge.