The Role of Foreign Direct Investment in Growth of Organisation

It helps in breaking barriers of culture differences and has led to creative and innovative products that are available to everyone across boundaries which helps people in respecting and understanding each other's culture Globalisation has eventually given rise to foreign direct investment and has impacted economy and companies in earning profits and in gaining investment opportunities across nation. A case study on Arcadia'' 4 Objective • To understand the concept of globalisation in achieving growth of organisation • To analyse benefits of FDI in achieving growth of organisation • To assist challenges

ROLE OF FOREIGN DIRECT INVESTMENT
IN GROWTH OF ORGANISATION

TABLE OF CONTENTS
PART 1............................................................................................................................................4
1.Background..........................................................................................................................4
Overview of organisation.......................................................................................................4
Aim.........................................................................................................................................4
Objective.................................................................................................................................4
Research questions.................................................................................................................5
Rationale of research..............................................................................................................5
2. LITERATURE REVIEW............................................................................................................5
Theme 1 : Concept of globalisation in achieving growth of organisation............................5
Theme 2 : Benefits of FDI in achieving growth of organisation...........................................6
Theme 4 : Recommendations to manage challenges faced by company in managing FDI...7
3. RESEARCH METHODOLOGY.................................................................................................8
Research type..........................................................................................................................8
Research philosophy...............................................................................................................9
Research Approach.................................................................................................................9
Sampling.................................................................................................................................9
Data collection......................................................................................................................10
Data Analysis........................................................................................................................10
Ethical consideration............................................................................................................10
4. TIMELINE.................................................................................................................................10
PART 2..........................................................................................................................................11
RECOMMENDATION AND CONCLUSION.............................................................................26
Recommendation..................................................................................................................27
Conclusion............................................................................................................................28
REFERENCES..............................................................................................................................43

PART 1
1.Background
Globalisation simply means breaking the barriers of trade, and increasing the reach of the
products and services across nation. Globalisation means integrating markets in the global
context and increasing interconnections with different economies which enhances trade relations
between nations. Globalisation leads to development of economy, suppliers, individuals as well
as producers of the product. It has emerged as a positive vibe in UK since 2008 and lead to
overall development of UK's economy.
Globalisation lead to sharing of variety of products and services to different customers
and individuals across nation, it enhances competition that lead to increase in quality of goods
and services. Globalisation has increased inter personal relation between different counties and
has increased GDP and economic growth and leads to development of the country. It also helps
in maintaining balance of payments which is consider to be important aspect of any country.
It has increased per capita income of the consumers and also enhanced living standard of
people and provided them with quality of life. It helped in breaking barriers of culture
differences and has led to creative and innovative products that are available to everyone across
boundaries which helps people in respecting and understanding each other's culture
Globalisation has eventually given rise to foreign direct investment and has impacted
economy and companies in earning profits and in gaining investment opportunities across nation.
It gave rise to mergers, acquisition, takeovers which helped companies in achieving economies
of scale, utilisation of resources etc.
Overview of organisation
Arcadia Group is a British Multinational retail company
Aim
''To examine the role of foreign direct investment in growth of organisation. A case study
on Arcadia''
Objective
 To understand the concept of globalisation in achieving growth of organisation
 To analyse benefits of FDI in achieving growth of organisation
 To assist challenges faced by companies in context to FDI
 To recommend ways to manage challenges faced by company in managing FDI

Research questions
 What is concept of globalisation?
 What are the benefits of foreign direct investment in achieving growth?
 What are the challenges faced by companies in context to FDI?
 What are the recommendations to manage challenges in managing FDI for the company?
Rationale of research
The study is being carried out for academic interest as this research project will help in
understanding the role of foreign direct investment in achieving growth of the organisation and
will help in understanding challenges faced by companies and will increase the knowledge and
will enhance the understanding of the topic. It will increase learning and will develop conceptual
understanding of how globalisation and foreign direct investment are related.
Another reason for conducting research is to assess the importance of FDI and its impact
on success of the organisation which will help in increasing knowledge about market trends.
Another reason for research is that globalisation and foreign direct investment are burning issue
which caught an eye of the researcher. The other reason for conducting research is personal
interest that includes writing, analysing, and sharing important information as it nourishes mind
and develop logical thinking and ability which leads to creativity and innovation. Another
reason for conducting research is that it will improve various skills like communication skills,
research skills, rationality thinking and confidence as it will involve people and communicating
with them for the outcomes.
2. LITERATURE REVIEW
Theme 1 : Concept of globalisation in achieving growth of organisation
According to (Hopper, 2017), globalisation means free movement of good and services across
nation without any restriction and barriers. It means integrating economies of world which
increase interactions and interpersonal relationships between different nations that boost the
economy and leads to development.
As per the views of (Psimmenos, 2018.), globalisation plays an very important role in
achieving success of the organisation as it allows organisations to create employment
opportunities and have employees from different nations which helps the company in having
new creative employees with different perspective and ideas. On the contrary (Thomas, 2017)
suggests that, globalisation helps the company in having updated technology which improves its

quality of products and give innovations to the products and helps the organisation in achieving
growth.
According to (Jones, 2016.), globalisation helps the organisation in market expansion
which enable the organisation to optimum utilisation of resources and make use of resources
efficiently that are available with the company. It enables the company in expanding its
operations as globalisation helps the company in reaching top large base of customers that
ultimately increases sales of the company and increase profit. It helps organisations in merging
with companies that are across boundaries so they can have cultural and political benefits as the
company working there would be aware about the norms and policies and to attract customers
and have operational synergies that help I achieving growth.
Theme 2 : Benefits of FDI in achieving growth of organisation
As per the views of (Chan, 2016), foreign direct investment means an investment done by
company or an individual in another country. FDI happens when investor or individual establish
relationship with foreign business operations in order to earn return. On the contrary (Alfaro,
2009), suggests that FDI increases the flow of income for the companies and generate revenues
for the company. It benefits the organisation as it contributes in creation of job opportunities for
people which increase work efficiency of the organisation as organisation gets skilled labour
force.
It helps organisation with the benefit of exchange of technology advancements,
knowledge etc. which lead to innovation in organisation and attract customers. As per the views
of (Ali, 2018), it increases the competitiveness of organisations working in domestic territory
and helps in capturing their market.
It helps developing economies in integrate and expand into international market where
domestic firms of the company gain foreign investors which increases profit of the company.
(Bitzenis, 2016. ) contradicts that FDI attract foreign investors in the company by reducing risks
as companies get government support and subsidies as it increase GDP of the country which
lead to development of companies as then foreign investors get more attracted to invest in the
companies.
Theme 3 : Challenges faced by companies in context to FDI
According to (Neelankavil, 2015), globalisation leads to foreign direct investment and the
challenges faced by the companies are facilitating FDI are vast. The first challenge faced by the

company are resources challenge as when the companies are investing in other countries to have
investment opportunities and get optimum returns. The resources need to be fully utilised
whether its investment, human resource or anything ned to be deployed at right place and to
efficiently use the resources a task for the company.
(Pastor, 2018) stated that the challenge emerge in the context of company is that of
equity, when companies does FDI it somewhat affects equality as for investing in other countries
the company needs to hire people that belongs to the country in which they are planning to invest
which creates a sense of dissatisfaction among existing employees of the country. As per the
views of (Iamsiraroj, 2016.),the another challenge faced by the company is political challenge
which is the most crucial challenge that a company needs to deal with. When government of
different countries are politicly in stable and come up with strict policies and procedures for
foreign investors it lead to trade barrier and globalisation gets lost somewhere and companies get
affected as they cannot enter in foreign markets. The foreign direct investment of UK is 21
percent which helps it In increasing its GDP.
Theme 4 : Recommendations to manage challenges faced by company in managing FDI
The company should regularly assess the climate of investment and should consider the
reports of international agencies to make sure about the investment returns they will make in
global market and investment they are seeking for from the global companies. According to
(Sekaran, 2016), the company should develop local capital markets which will create wide range
of financing sources and will promote and develop local capital market and will attract investors.
As per the views of (Potrafke, 2015), the company should address legal risks that may
arise in investing abroad or getting investments in the company and for that the company should
keep an eye on economic development programmes. The company should have proper
knowledge of rules imposed by the government of both the countries in relation with foreign
investment so that it can occur smoothly and efficiently.

3. RESEARCH METHODOLOGY
Research type
This is one of the fundamental element that is very important for researcher consider as it
is because the entire study is based on the type of research. Qualitative and Quantitative are two
types of research on which the study is based on (Ashournia, 2017). The data or information
produced in this method are always numerical and they are analysed using statistical and
mathematical methods are called as quantitative research methods. On the other hand, the data or
information produced in this method are non-numerical figures and numbers and the information
collected are on words, emotions and feeling.
In this present research report, scholar will apply qualitative research methods as it will
provide in-depth information and by conducting interviews of 15 departmental superiors of
Arcadia.

Research philosophy
Research philosophy in research deals with knowledge development and nature of the
research. It describes the process of how data needs to be collected , analyse and and interpreted.
Research philosophy can be of 4 kinds in which pragmatism deals with both qualitative and
quantitative design and use multiple designs (Rise and fall of globalisation 2017). Positivism
uses qualitative data but often taken high sample for formulating hypothesis and are highly
structured whereas realism deals with either qualitative or quantitative data whichever fits the
research data and interpretivism deals with qualitative data but consider small samples as the
core of study (Research methodology 2018.).
The researcher will use interpretivism as it will take small sample of study that will deal
with qualitative data and will take interview 15 departmental superiors of Arcadia.
Research Approach
Research approaches are the plan, techniques, and methods which consist of steps of
wide assumptions in order to detailed method of collection, analysis and interpretation. However,
research approaches are mainly two which are Inductive and Deductive. The research approaches
that moves more general to more specific is known to be deductive approach. Whereas, the
research approach that more specific observation to wider generalisation along with theories is
known to be Inductive approach.
In this current research, scholar will use inductive research approach as it will move from
specific to general.
Sampling
Sampling is very important part of the research especially when qualitative research
methods are used (Kumar, 2019). It is the process to select the small part of population because
of scarcity of resources and money. Probabilistic and Non-probabilistic sampling are two
methods of sampling.
The researcher will use probabilistic sampling in which 15 departmental superiors of Arcadia re
selected randomly.

Data collection
It is process to gather the data relevant to research questions. Primary and Secondary are
two methods for data collection (Quinlan, 2019). Primary methods are considered more reliable
and valid as information collected is fresh. For example, survey, interview, observation etc.
Whereas, secondary data are used data and do not reveals right conclusion because they are past
information for example, government publication, books, journals etc.
This researcher will use primary sources of data by taking interview of 15 departmental
superiors of Arcadia.
Data Analysis
This is the next process after the data collection process over. Analysis of the data is the
process to mould, clean and transform the data into meaningful information. Qualitative and
Quantitative are two main methods for data analysis.
In this current research, researcher has used qualitative methods for analysis of
information in which thematic analysis will be done which will describe each and every aspect of
research according to specific theme.
Ethical consideration
Researcher need to work with ethics and shall consider few point before carrying out any
research which will make research ethically considerable. The researcher will work with honesty
an will use validate data and will not manipulate the data and the research will be free from
biasses. The researcher will respect its participants and will work with dignity and by taking full
consent from the participant. The researcher will maintain adequate amount of confidentiality of
the research data and the researcher will be transparent to its participants in case of detail
sharing.
4. TIMELINE
Activities
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Selecting research
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Creating aim and
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Defining research
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Determining the
rationale behind
research
preparing literature
review
collecting the
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preparing
questionnaires
analysing the data
creating
recommendation
conclusion of report
final submission
PART 2
INTRODUCTION
Data analysis is the process of systematically application of statistical and logical
techniques which helps in describing and illustrating, condense and recap and in the evaluation
of the data. Data analysis helps in process of inspecting, cleansing and transforming and
modelling the data with the goals of ascertaining the useful information, conclusion which helps
in further decision making. There are various type of data analysis which helps in analysing data
more effectively and efficiently. Some data analysis are descriptive, exploratory, predictive,
inferential and casual the data analysis are more specifically classified as qualitative analysis and
quantitative analysis. Quantitative analysis generally considers the data like numbers or which
can be measured whereas qualitative data considered the patterns' ad colours.
The process of evaluating the data using analytical and logical reasoning so to examine
each component of the data given. Data from various sources is gathered, reviewed, and then
analysed to form any findings or conclusion.
1. Do you know about the concept of globalisation in detail?
 Yes
 No

2.From the given options, What are the benefits of global business environment?
 Increasing profitability
 generating brand Image
 capturing the larger market share
 All the above
3. As per your opinion, What is the marketing strategies employed by business in emerging
markets?
 Using digital marketing techniques
 adopting different pricing strategies
 Improving customer loyalty by offering standard quality
 All of above
4. What do you think, what issues and challenges are faced by the company which would be act
as barrier in their success.
 Political interventions
 uncertainty about the future
 Financial management
 All of above
5. According to your viewpoint what would be challenges faced by the company in context with
FDI?
 Political challenges
 Resource challenge
 None of above
 all of above
6.Do you think technology advancement can enhance the business growth?
 Yes
 No
7.from the following what would be the benefits of FDI in achieving growth of the business?
 Contribution to Economic growth
 Non debt financial resource

 competitive advantage
 all of above
8. Do you agree globalisation assist in increasing profitability of the business in international
market?
 Agreed
 Not Agreed
 Strongly agreed
 strongly disagreed
9. What do you think about the political and legal factors helping business in expanding their
business to global market?
 Providing legal support
 concession on Excise duty
 None of the above
 All of above
10. Do you agree that FDI is an effective mode for entering in the global market?
 Strongly agree
 Strongly disagree
 agreed
 Not agreed
12. Recommend the techniques and ways to manage the challenges faced by company due to
FDI.
…........
Findings
Theme 1 : The concept of globalisation in detail
Particular Respondents (30)
Yes 20
No 10

Interpretation :
More of the people are well known to the concept of globalisation and they also pertaining that
they have deep knowledge of globalisation a today's economy is completely running through
globalisation itself. The respondents pertain that Globalisation is basically the process of
intensification of economic, social, cultural, political across intentional boundaries. The concept
of globalisation is used to describe the increasing social, political, economic and cultural
interactions and interrelations across the geographical boundaries. There are many factorials
through which globalisation has taken a great path and also influence the process of
globalisation. Improvement and advancement in transportation that is transporting cost for
transporting goods between the countries has decreased which also lead the goods and people
tom travel more easily and efficiently. This is the basic concept and process of interactions and
integration among the people, government and companies at globe. Due to advancement of
transportation and communication technology globalisation has also increased to the great extent
which also helps in befitting the companies and people all over the world. It provides the
immense benefits. As globalisation also contributes toward the overall economic growth of the
Yes No
0
5
10
15
20
25
20
10 Respondents (30)

country by the source of foreign investment and in addition to this they also trigger the saving
within the country which can be used in further developing investments.
Theme:2 The benefits of global business environment
Particulars Respondents
Increasing profitability 5
generating brand Image 5
capturing the larger market share 6
All the above 14
Interpretation :
The above graph and table is interpreting that more of the respondents are agreed towards the
option of “All the above” which says all the benefits mentioned in the questionnaire can be
achieved by the organisation because of the globalisation. As it helps in achieving and deriving
many benefits from the concept of globalisation that company can able to increase their
probability by providing quality services to the customers of other countries also which helps
Increasing profitability
generating brand Image
capturing the larger market share
All the above
0
2
4
6
8
10
12
14
16
5 5
6
14
Respondents

them in satisfying the customers needs and wants which ultimately leads to increase in the
demand of the Arcadia company. In addition, tom this the increasing demand will help company
in increasing and capturing the larger market share which ultimately brings a great advantage to
the company and hence resulting in achievement of their organisational goal
Increasing demand indicates in generating and creating a greater brand image in the complete
market which also helps to retain the customers for long run and also help in satisfying the
company as well the customers across the globe.
Theme:3 Marketing strategies employed by business in emerging markets
Particulars Respondents
Using digital marketing techniques 8
adopting different pricing strategies 3
Improving customer loyalty 5
All of above 14
Interpretation :
Using digital marketing techniques
adopting different pricing strategies
Improving customer loyalty
All of above
0
2
4
6
8
10
12
14
16
Column B

The above graph and table depicts that major proportion of the respondents are agreed towards
all the answers as according to them each element as a marketing strategy is effective and
efficient for company in marketing their products and services, the marketing techniques is the
way of capturing greater share of the market by fulfilling and satisfying the demand of the
customers which helps company in achieving their objectives and goals effectively. Using digital
marketing technique is one of the best method which cab be use by Arcadia to market their
products and services. Using digital technology that is using the tools of it which include social
media marketing, pay per click, using internet, websites and other methods through which
company is able to promote their products to wide reach. Digital marketing also helps company
in expanding their business to the area where there is low reach and through online marketing
they are able to expand the product demand and can explore to wider area at global level.
Adopting different pricing strategies also helps Arcadia in capturing good hare of the
market. They suing many types of marketing techniques which help them to increase their
profitability and sales/. One of them is adopting the pricing strategy through which they will able
to attract more and more customers towards the organisation. Through penetration Pricing, Price
skimming, cost based pricing, Economy pricing and others. According to the requirements of the
company and market situation and other factors that is availability of competitors, changing
needs etc. and according to all these factors company decide which strategy will be best for
pricing their products and services which will help them to retain their customers for long and
capturing the larger share in the global market. Say-
Penetration pricing is the method which implies company to keep the product price low
at initial level so to attract more and more customers. Economic pricing also focusing on keeping
the prices down for benefiting the customers by minimizing the cost associated with production
ad marketing. Price skimming strategy is adopted for maximising the sales of goods and services
and this ca be done by keeping the high prices t initial level or in the introductory stage of the
product which depicts to customers about the innovative and quality product in the market and
customers also get ready for paying high for the product which is new and innovative in the
market and have capability of fulfilling their requirements, needs and wants and then gradually
they lower their price as and when competitor good is appeared to be in the market.
Similarly, by offering quality goods at effective pricing can leads to increasing customers'
loyalty as they are offering the best and quality product which is safe for their health and

environment and also leads in befitting the customers and prevents them from any harm caused
by the chemical contaminated products which resulting to the increasing loyalty of the customers
towards the organisation and the company's product and services.
Theme:4 issues and challenges are faced by the company which would be act as barrier in
their success.
Particulars Respondents
Political interventions 10
uncertainty about the future 2
Financial management 8
All of above 10
Interpretation :
Political interventions
uncertainty about the future
Financial management
All of above
0
2
4
6
8
10
12
10
2
8
10
Respondents

There are many issues and challenges which are faced by the company and they act as a barrier
to the organisation. Major proportion of respondents agreed towards the political intervention
and half of the respondents agreed for all the reasons mentioned above that is uncertainty about
the future also a great cause which acts as a barrier in success of any business. Arcadia is also
unaware about the coming change in taste, preferences and fashion of the people which can
cause barrier in their growth and success path. Effective and efficient management of all the
resources is must fort every organisation to effectively run the global market. Financial resource
is the most crucial resource of the company which need to be managed efficiently for better
results. Political intervention is basically the policies and guideline of government including
political insatiability which leads to severe disruptions in the organisation ad may affect their
operations and result which all acts a barrier in the success path.
Theme:5 challenges faced by the company in context with FDI.\
Particulars Respondents
Political challenges 5
Resource challenge 8
None of above 2
all of above 15

Interpretation :
There are some challenge which are faced by Arcadia I context with FDI, major or respondent
proportion is towards the all the challenge mentioned in table. Political challenge is and
important for the company to consider. The political support is must for every company to invest
in countries abroad. Resource challenge is another challenge which may faced by the company
while investing in other countries. The availability of resources is necessary in the country where
company wants to invest and optimum utilisation of resources is the only source through which
company can able to earn good amount of profit and can win in successful implementation of the
FDI
Theme:6 technology advancement can enhance the business growth
Particulars Respondents
Yes 25
No 5
Political challenges
Resource challenge
None of above
all of above
0
2
4
6
8
10
12
14
16
5
8
2
15
Respondents

Interpretation : The major proportion of the respondents has given the answer yes regarding
technological advancement which can enhance the business growth and it is truer that using new
technology can leads the company to attract more customers to their product.As customers
always seeks for the innovative product in the market which have capability of fulfilling their
needs ad wants so when company uses advance technology which adds unique and additional
feature into the product will directly brings business to great success by capturing wider market
area in the globe and taking competitive advantage.
Theme:7 Benefits of FDI in achieving growth of the business
Particulars Respondents
Contribution to Economic growth 8
Non debt financial resource 5
Yes No
0
5
10
15
20
25
30
25
5
Respondents

competitive advantage 5
all of above 12
Interpretation :
There are huge benefits of FDI in different terms through which companies can able to achieve
higher growth of their business. As foreign direct investment helps in contributing towards the
national economy by increasing the investment and generation the foreign reserves. It also helps
the nation and company to have adequate source of financial resources through FDI's. Company
is able to open up their branch by investing in other international countries and can expand their
business which helps them in winning over their competitors.
Theme:8 globalisation assist in increasing profitability of the business in international market
Particulars Respondents
Agreed 6
Not Agreed 2
Contribution to Economic growth
Non debt financial resource
competitive advantage
all of above
0
2
4
6
8
10
12
14
8
5 5
12
Respondents

Strongly agreed 18
strongly disagreed 4
Interpretation : Many of the respondents strongly agreed with the statement that globalisation is
effectively ad efficiently helping company in increasing-their profitability of their business in
international market. Globalisation has open many ways for the company to increase their sales.
Through this process Arcadia also expand its market share in other nations through this they are
able to generate and create more demand for their products which ultimately helps them in
expanding their business and customer retention. The quality offerings also leading the
organisation towards capturing the larger share of the market which ultimately helps in
increasing the profitability and growth of they business.
Theme:9 The political and legal factors helping business in expanding their business to global
market
Particulars Respondents
Providing legal support 8
Agreed Not Agreed Strongly agreed strongly disagreed
0
2
4
6
8
10
12
14
16
18
20
6
2
18
4
Respondents

concession on Excise duty 12
None of the above 2
All of above 8
Interpretation : The political and legal factors of environment also play a crucial role in
expanding the business to the global market as government is now promoting the businesses to
trade globally as globalisation ad import and export directly contributes towards the economic
growth of every nation involve in globalisation. To benefit the economy and expanding the
business to be more globalized they are providing legal support to the companies. In addition, to-
this they also provide subsidies and concession on excise duty which encourage the companies
top produce and trade more and more globally which helps companies to capture wider area of
the global market and also leads the company towards the path of the success. The global
business is majorly expanded because of the concessions and subsidies provided by them on
excise which benefiting the companies in all way of globalisation.
Theme:10 FDI is an effective mode for entering in the global market
Particulars Respondents
Strongly agree 10
Providing legal support
concession on Excise duty
None of the above
All of above
0
2
4
6
8
10
12
14
8
12
2
8
Respondents

Strongly disagree 5
agreed 8
Not agreed 7
Interpretation : The foreign direct investment is playing an effective mode for entering into the
global market. As through FDI's companies area able to enter into the other nations and can
expand their business. The graph depicts that higher proportion of the population strongly agreed
that FDI is considerably benefiting the companies in entering into global market. Through this
mode they can incest in another country and ca explore their products and services in other
nation and can create a great brand value in the foreign market which helps in reattaining the
customers for long run and enhancing the grater success and development of the organisation.
REFLECTION
From the above research it is found that globalisation is very crucial and important topic
which is taken into the consideration in the mind of the people and companies who are doing
business globally. The globalisation is detailed concept with a vast knowledge and also a great
source where a company can enter and can benefit themselves in many ways by taking the
advantage of the globalisation. I have found that people are very exciting about answering the
questions related to the globalisation benefits as they found it more interesting. In collection of
data the complete process involve effective communication with people as some of them are
Strongly agree
Strongly disagree
agreed
Not agreed
0
2
4
6
8
10
12
10
5
8
7

towards the favour of globalisation and some of them are against the globalisation concept due to
the challenges and issues which are faced by the company of they enter into the global market.
Major of the proportion of the respondents is towards the favour of globalisation as they
are satisfying me with the positive replies in context with antiglobalisation. I have also benefited
myself in complete research study by enhancing my communication skill, now I am able to judge
the people responses easily and can pertain their viewpoints after talking and interacting to them.
I also gain the deep understanding regarding the complete concept of globalisation as there are
many respondents which are replying with a brief discussion and providing their answers which
also helps in enhancing my knowledge regarding the concept of globalisation.
The research project is quite interesting it also helps to develop the understanding
regarding complete topic I mind of those also who doses not have deep understanding of the
concept and they are able to understand the complete concept and interested to enter into the
global market to capture the larger share of the global market and retain more and more
customers in the company for long run. Globalisation also leads the company in creating a strong
brand image and value by offering the quality services.
The concept of FDI is another topic of discussion among the respondents. Similar to the
above topic here also some respondents are in favour of FDI and some are against the FDI. I had
also developed good understanding regarding the concept of FDI which encourage companies to
invest in other nations to expand the business and to explore the products and services to the
countries also which resulting in befitting the both by increasing profitability of the company and
by generating the foreign reserves for the country in which foreign investment has taken place.
The complete research helps me also in enhancing my personal skills including
communications skills, management skills, and interpretation skills which helps me in my future
career and development. The concept of globalisation ad FDI is now clearly understood with
deep understanding. In addition to this the respondents who are against the globalisation concept
changes their views a bit towards the globalisation by knowing the vast benefits of the
globalisation to themselves and to their nation which help them in their further growth and
development.
RECOMMENDATION AND CONCLUSION

Recommendation
 The company to make its managers and subordinates understand the meaning of
foreign direct investment first should make them understand the meaning of
globalisation. To increase their understanding on globalisation company should
conduct programmes for its employees to give them understanding about
globalisation which will involve presentation on company's operations, its
expansion in different countries, strategies used by the company etc.
 The company should focus on increasing its brand image by using digital
platforms like social media marketing, search engine optimisation etc. It will
increase the base of customers and will increase the profitability of the company.
The company should come up with creative advertisements and should use paid
media for attracting customers globally.
 Th company should innovate its products and services and develop them
accordingly to the culture, taste and preferences of people in which they are
operating their business which will help the company in capturing large market
share and to have advantage of globalisation.
 The company should focus on increasing its customer loyalty and retaining them
by providing them various offers and schemes that can keep them loyal. The
company should treat all its customers equally residing outside or inside the
country and should provide them same loyalty points and schemes and offers.
 The company should be dynamic in nature as it should be ready for all the
uncertainties that can occur in future which can be decline in FDI, decline in
profits etc. so to maintain this, company should have trained workforce who are
fully trained to deal with any condition and need no supervision in case of
emergency and can make appropriate decisions.
 The company before entering into any new market should know about the
political intervention of that particular company. The company should know
about policies and procedures of the country and should train the workers
accordingly to increase sales and profit and to operate their effectively.
 The company should have proper financials which are need to be managed
efficiently and for this company the company needs to have proper accountant

specialists who can create fix budget of the company regarding its foreign
investment so that the company is never out of money and retained earnings.
 The company should have proper control on the use of its resources for achieving
growth and success the company should have proper system of resource allocator
which can show company that it needs to stop using the particular resource as it is
not sufficient and vice versa.
 The company should create a separate budget for updating technology as it creates
growth and development. Spending in efficient technology can create profits and
attract more investors for the company.
 The company should focus on manufacturing innovative and quality product and
should sell them in low cost which can give competitive advantage to the
company.
 The company should enhance and promote its foreign direct investment by
allotting them free shares, bonus shares etc. scheme options to attract more
investors as it is the best way to expand market share of the company and to earn
profit and also it leads to creation of goodwill in the company.
 The company should go for corporate restructuring in country in which it is
expanding its operations which can include merger, takeover or acquisitions of
small company. With merger and acquisition it can get benefit of operational
synergy, understanding policies and procedures of the company, understanding
cultural differences, adopting new technology, understanding taste and preference
of the consumers residing there.
Conclusion
The report concluded that how globalisation play an important role in the new era of
economy. With the help of globalisation a company can gain advantage as well as disadvantage.
It was stated in the report that globalisation provides advantage to the company in the form of
increasing market share, profit maximisation, increase in sales, expanding operations, creates
high pool of talented employees, interpersonal relationships, facilitate foreign direct investment,
facilitate merger and acquisition across borders and a lot more whereas globalisation also affect
organisations negatively as company needs to pay export import duties that are quite high,
foreign investors may not be reliable, resources get exploited, investment is high in expanding

market of the company, products are not according to the taste of consumers etc. which can
create a big trouble for the company. The research has concluded the meaning of foreign direct
investment and how it benefits the company. The FDI helped the company in optimisation of
resources, understanding policies and procedures of government working domestically and
intentionally. It showed hoe FDI helps in increasing returns f the company and expanding its
operations. The report showed how FDI also faced challenges in context of globalisation. It faced
challenges like equity, source optimisation etc. and the report showed recommendations to the
company in deal with this challenges. The report contained research proposal on the basis of
research carried out by researcher by conducting interviews of mangers of Arcadia group that
deals in fashion and accessories and its expansion into global market. It included all essentials of
research proposal that are necessary for a research to be carried out. The report then summarised
issues that were faced by the researcher in conducting research and also included interview
questions that were asked by interviews and was presented with graphs for better understanding
of answers. It concluded abstract of the whole report foe overall summary of report contents. It
concluded methodology of how data was collected and also include results and findings with
proper facts. The report depicted recommendations and reflection to show clear applications of
research.
PPT
Slide 1

Slide 2
Data analysis helps in process of inspecting, cleansing and transforming and modelling the data
with the goals of ascertaining the useful information, conclusion which helps in further decision
making. There are various type of data analysis which helps in analysing data more effectively
and efficiently. Some data analysis are descriptive, exploratory, predictive, inferential and casual
the data analysis are more specifically classified as qualitative analysis and quantitative analysis.
Quantitative analysis generally considers the data like numbers or which can be measured
whereas qualitative data considered the patterns' ad colours.

Slide 3
Interpretation :
More of the people are well known to the concept of globalisation and they also pertaining that
they have deep knowledge of globalisation a today's economy is completely running through
globalisation itself. The respondents pertain that Globalisation is basically the process of
intensification of economic, social, cultural, political across intentional boundaries. The concept
of globalisation is used to describe the increasing social, political, economic and cultural
interactions and interrelations across the geographical boundaries. There are many factorials
through which globalisation has taken a great path and also influence the process of
globalisation. Improvement and advancement in transportation that is transporting cost for
transporting goods between the countries has decreased which also lead the goods and people
tom travel more easily and efficiently. This is the basic concept and process of interactions and
integration among the people, government and companies at globe. Due to advancement of
transportation and communication technology globalisation has also increased to the great extent
which also helps in befitting the companies and people all over the world. It provides the
immense benefits. As globalisation also contributes toward the overall economic growth of the
country by the source of foreign investment and in addition to this they also trigger the saving
within the country which can be used in further developing investments.
Slide 4

Interpretation :
The above graph and table is interpreting that more of the respondents are agreed towards the
option of “All the above” which says all the benefits mentioned in the questionnaire can be
achieved by the organisation because of the globalisation. As it helps in achieving and deriving
many benefits from the concept of globalisation that company can able to increase their
probability by providing quality services to the customers of other countries also which helps
them in satisfying the customers needs and wants which ultimately leads to increase in the
demand of the Arcadia company. In addition, tom this the increasing demand will help company
in increasing and capturing the larger market share which ultimately brings a great advantage to
the company and hence resulting in achievement of their organisational goal
Increasing demand indicates in generating and creating a greater brand image in the complete
market which also helps to retain the customers for long run and also help in satisfying the
company as well the customers across the globe.
Slide 5

Interpretation :
The above graph and table depicts that major proportion of the respondents are agreed towards
all the answers as according to them each element as a marketing strategy is effective and
efficient for company in marketing their products and services, the marketing techniques is the
way of capturing greater share of the market by fulfilling and satisfying the demand of the
customers which helps company in achieving their objectives and goals effectively. Using digital
marketing technique is one of the best method which cab be use by Arcadia to market their
products and services. Using digital technology that is using the tools of it which include social
media marketing, pay per click, using internet, websites and other methods through which
company is able to promote their products to wide reach. Digital marketing also helps company
in expanding their business to the area where there is low reach and through online marketing
they are able to expand the product demand and can explore to wider area at global level.
Adopting different pricing strategies also helps Arcadia in capturing good hare of the
market. They suing many types of marketing techniques which help them to increase their
profitability and sales/. One of them is adopting the pricing strategy through which they will able
to attract more and more customers towards the organisation. Through penetration Pricing, Price
skimming, cost based pricing, Economy pricing and others. According to the requirements of the
company and market situation and other factors that is availability of competitors, changing
needs etc. and according to all these factors company decide which strategy will be best for
pricing their products and services which will help them to retain their customers for long and
capturing the larger share in the global market. Say-
Penetration pricing is the method which implies company to keep the product price low
at initial level so to attract more and more customers. Economic pricing also focusing on keeping
the prices down for benefiting the customers by minimizing the cost associated with production
ad marketing. Price skimming strategy is adopted for maximising the sales of goods and services

and this ca be done by keeping the high prices t initial level or in the introductory stage of the
product which depicts to customers about the innovative and quality product in the market and
customers also get ready for paying high for the product which is new and innovative in the
market and have capability of fulfilling their requirements, needs and wants and then gradually
they lower their price as and when competitor good is appeared to be in the market.
Similarly, by offering quality goods at effective pricing can leads to increasing customers'
loyalty as they are offering the best and quality product which is safe for their health and
environment and also leads in befitting the customers and prevents them from any harm caused
by the chemical contaminated products which resulting to the increasing loyalty of the customers
towards the organisation and the company's product and services.
Slide 6
Interpretation : There are many issues and challenges which are faced by the company
and they act as a barrier to the organisation. Major proportion of respondents agreed towards the
political intervention and half of the respondents agreed for all the reasons mentioned above that
is uncertainty about the future also a great cause which acts as a barrier in success of any
business. Arcadia is also unaware about the coming change in taste, preferences and fashion of
the people which can cause barrier in their growth and success path. Effective and efficient
management of all the resources is must fort every organisation to effectively run the global
market. Financial resource is the most crucial resource of the company which need to be
managed efficiently for better results. Political intervention is basically the policies and guideline

of government including political insatiability which leads to severe disruptions in the
organisation ad may affect their operations and result which all acts a barrier in the success path.
Slide 7
Interpretation :
There are some challenge which are faced by Arcadia I context with FDI, major or respondent
proportion is towards the all the challenge mentioned in table. Political challenge is and
important for the company to consider. The political support is must for every company to invest
in countries abroad. Resource challenge is another challenge which may faced by the company
while investing in other countries. The availability of resources is necessary in the country where
company wants to invest and optimum utilisation of resources is the only source through which
company can able to earn good amount of profit and can win in successful implementation of the
FDI

Slide 8
Interpretation : The major proportion of the respondents has given the answer yes regarding
technological advancement which can enhance the business growth and it is truer that using new
technology can leads the company to attract more customers to their product.As customers
always seeks for the innovative product in the market which have capability of fulfilling their
needs ad wants so when company uses advance technology which adds unique and additional
feature into the product will directly bring business to great success by capturing wider market
area in the globe and taking competitive advantage.
Slide 9

Interpretation :
There are huge benefits of FDI in different terms through which companies can able to achieve
higher growth of their business. As foreign direct investment helps in contributing towards the
national economy by increasing the investment and generation the foreign reserves. It also helps
the nation and company to have adequate source of financial resources through FDI's. Company
is able to open up their branch by investing in other international countries and can expand their
business which helps them in winning over their competitors.

Slide 10
Interpretation : Many of the respondents strongly agreed with the statement that globalisation is
effectively ad efficiently helping company in increasing-their profitability of their business in
international market. Globalisation has open many ways for the company to increase their sales.
Through this process Arcadia also expand its market share in other nations through this they are
able to generate and create more demand for their products which ultimately helps them in
expanding their business and customer retention. The quality offerings also leading the
organisation towards capturing the larger share of the market which ultimately helps in
increasing the profitability and growth of they business.

Slide 11
Interpretation : The political and legal factors of environment also play a crucial role in
expanding the business to the global market as government is now promoting the businesses to
trade globally as globalisation ad import and export directly contributes towards the economic
growth of every nation involve in globalisation. To benefit the economy and expanding the
business to be more globalized they are providing legal support to the companies. In addition, to-
this they also provide subsidies and concession on excise duty which encourage the companies
top produce and trade more and more globally which helps companies to capture wider area of
the global market and also leads the company towards the path of the success. The global
business is majorly expanded because of the concessions and subsidies provided by them on
excise which benefiting the companies in all way of globalisation.

Slide 12
Interpretation : The foreign direct investment is playing an effective mode for entering into the
global market. As through FDI's companies area able to enter into the other nations and can
expand their business. The graph depicts that higher proportion of the population strongly agreed
that FDI is considerably benefiting the companies in entering into global market. Through this
mode they can incest in another country and ca explore their products and services in other
nation and can create a great brand value in the foreign market which helps in retaining the
customers for long run and enhancing the grater success and development of the organisation.

Slide 13
Slide 14

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