Optimizing Customer Service & Internet Marketing Strategies
Added on 2020-07-22
10 Pages2824 Words25 Views
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INTERNETMARKETING
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1 ..........................................................................................................................................4P.1 Role of internet marketing has within a modern marketing context.....................................4P 2 How Walmart used digital marketing...................................................................................5TASK 2............................................................................................................................................5P 3 Benefits to customers of a business using internet marketing..............................................5M 1..............................................................................................................................................6TASK 3............................................................................................................................................6P 4 Description of benefits and opportunities to the business of using internet marketing........6P 5 How internet marketing has made Walmart more efficient, effective and successful..........7P 6 Challenges of globalisation faced by Walmart when using internet as marketing tool........8M 2..............................................................................................................................................8TASK 4 ...........................................................................................................................................8D 1...............................................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES................................................................................................................................9
INTRODUCTIONInternet marketing is also known as digital marketing. It is an umbrella termfor themarketingof products or services using digital technologies, mainly on theInternet, but alsoincluding mobile phones, display advertising, and any other digital medium. Basically thismarketing is refers to advertising an marketingefforts that use the Web and email to drive directsales via electronic commerce, in addition to sales leads from Web sites or emails. In fact thisreport shows all the challenges faced by the online selling as well as it describes the advantagesalso (Andreopoulou, and et. al., 2014). Apart from this digital merchandising plays a veryeminent role in the modern marketing which act as a very effective methods for customers.TASK 1 P.1 Role of internet marketing has within a modern marketing contextMarketing is the method of communicating that the price of a goods or services to customer, for expected selling. It is the communicating method between a society’s demand-ablematerials and economic pattern in exchanging money.Product, Price, Place and Promotion known as 4Ps and marketing mix. These are the base of marketing. which is development product and distribute to different place to sell with price and it’s promotional activities, 4Ps extended to 7Ps (Bailey, 2011). Marketing also mixing of relationship marketing, identification of new product and market development opportunities, modern information and communications
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