The Role of Marketing in Business - Desklib

Role of marketing in
business

Table of content
 Introduction
 Swot analysis of easy jet
 Objective for marketing
 Strategic approach of marketing by using marketing mix
 Process to implement the plan
 Justification for methods of marketing research
 Effectiveness of plan to be measured through KPIs
 Conclusion
 References

INTRODUCTION
Marketing refers to the promotion of the products and services that are
offered by an organisation to the customers. It plays an important role in
communicating with the customers about the products to meet their
needs. It ensures an organisation to retain the customers and growth for
the business through building a brand image. It explore the market and
provide better product offering to satisfy the expectations of the
customers. The report has presented the organisation Easy Jet which is
multinational airline company with headquartered in London, UK. The
report will cover the objective and strategic approach to market and
process to implement the plan. Further, it will described the effectiveness
of plan that are measured by KPIs.

Swot analysis of Easy Jet
It is a tool that is used by an organisation in order to analyse their
strengths, weaknesses, threat and opportunity so as to gain the
competitive advantage. The analysis has been done in relation to the
Easy Jet area s under:
Strengths
 Market presence: Easy Jet airline has good market presence
because it provides its services to 136 destinations across the Europe
bad in more that 30 countries. This help the company in maintaining
the high performance and build their brand image.