The Role of Marketing in Business Organisations

THE ROLE OF MARKETING IN
BUSINESS ORGANISATIONS
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INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
An analysis of the organization and its Market (Marketing audit) using the SWOT
Framework-............................................................................................................................3
Statement objective for marketing the products and service..................................................5
Strategy to approach the market using the marketing mix.....................................................6
How the plan will be implemented.........................................................................................8
How the effectiveness of the plan will be measured..............................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8
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INTRODUCTION
Marketing plays a pivotal role in an organisation that helps company to promote their
products services and brand in order to accomplish business vision (Ali and Anwar, 2021).
Marketing department serves as the face of company and demonstrate organisation in front of
customers in an attractive manner. Present report has been conducted on EasyJet is a British
multinational low-cost airline group. This company report includes the measures that has been
undertaken by marketing director in order to overcome the issue of slow pace of sale in company
services. For this SWOT analysis being conducted along with marketing mix and steps to
implement plant successfully.
MAIN BODY
An analysis of the organization and its Market (Marketing audit) using the SWOT Framework-
Easy Jet Plc, is commonly known as easyJet which is operating its business operation as a
British multinational low-cost airline group. This organisation was founded in the year 1995 and
headquartered in England, United Kingdom. Furthermore, it has been identified that company
operates in international and domestic schedule services and is having more than 1,000 routes in
30 and more than countries (Hutt and Speh, 2021). With having more than 14000 employees this
organisation offers low-cost air travel services to customers. With its budget-based services, this
company named itself as a second largest budget airline in Europe by number of passengers
carried. Furthermore, it has been identified that easyJet company operates is business with a
mission statement that states to offer consumers the safe point to point, good worth service and
provide reliable and consistent fairs and products that appeals to leisure and business markets on
a range of European roots. In order to fulfil this mission objective company is continuously
engages in the process of increasing the group of consumer base while establishing long-term
relationship with them (AL-Mashhadi, 2021). However, it has been identified that by operating
its business in hospitality and tourism industrial sector the CEO of this organisation is concern
about the slow pace of sale of its services likely. In order to overcome this concern easyJet CEO
requested the marketing director of organisation to effectively address this issue and make use of
certain marketing strategies in order to enhance organisational competitiveness and gain
attractive market positioning in order to achieve sustainable competitive advantage within the
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