Role of Marketing and Essentials

This presentation explores the role of marketing in business processes and its impact on overall business operations. It discusses the functions of a marketing manager, the significance of relationships between functional units, and the necessity of marketing roles. The presentation also highlights the importance of creating value for customers and maintaining good relationships.

ROLE OF MARKETING AND
ESSENTIALS

Marketing concepts
Marketing is a practice that connects all
other activities in business processes
facilitating future growth and development.
It is a process that enables a company to
create value for customers and attain their
interests in order to maintain good
relationship along with gaining value in
return.

Continued…
Marketing is customer oriented with primary
aim of satisfying their needs and wants. It is
an effort that both starts with customers and
ends at them with a sole objective of
increasing production and profitability (Achrol
and Kotler, 2014, p.302).
Marketing efforts are identified and applied
to fulfill the current needs of existing
customers and identify future expectations
and needs for the products.

Basic Marketing processes
Marketing of business involves several
processes that need to be practiced for
successful business integration and
realization.
One of the processes involves identification
of mission statement.
Companies have to set a mission statement
that describes their marketing strategies
and future objectives. Identifying a mission
statement would enable EE to realise what
it seeks to achieve and which it need to
take to realise that statement.

Functions of marketing
manager
Evaluation of the Organisational marketing
operations are the main function of
marketing manager also include market
research, improvement and development of
customer relationship management for
creating brand loyalty, effective and
efficient use of marketing information for
pricing decisions are the main function of
marketing manager (Arnett and Wittmann,
2014, p.329).

Continued…
Conducting of marketing research,
management of employee and new business
and operational opportunities for EE limited in
UK should have to be done in an effective and
efficient manner by marketing manager that
can lead to increase operational efficiency and
controlling of finance properly.

Influence of marketing on the
functional units of EE Limited
Marketing roles and its influences on other
functional department within the firm has
gained widespread recognition and is
considered as an essential factor on overall
business operations and management.
Marketing department of EE Limited is
responsible with performing specific roles
that can lead to business growth and
development.

Continued…
Marketing is responsible with accounting
product pricing and thus sharing
collected market data and customer
preferences with departments such as
product design or finance influences
them in their product planning and
design allowing planning sustainable
pricing strategies that can appeal to the
wider market (Krush et al. 2015, p.35).

Necessity of marketing roles
Marketing role is important to create
sustainable and enthusiastic environment
for delivery of products and services and
appealing to the wider audience about the
benefits of the product (Shobeiri et al.
2013, p.110).
Responsibilities of marketing in EE Limited
lies in convincing customers in buying its
products and effective marketing methods
can be valuable in setting a market for new
product before it is even launched

Continued…
It also forecasts creation of competitive
environment and development of
distribution channel.
Marketing role also addresses the need to
create techniques that can integrate their
overall mobile network allowing more
connectivity and effectiveness in coverage
area.

Significance of relationships
between functional units
Creating and maintaining relationships with
other functional departments is good for
the business.
It is significant in the respect that it allows
departments such as production, product
design and development, finance and other
share common business objectives and
takes same path to success.

Continued…
Effective and definitive roles of marketing
develop trusts and respect between
different functional departments facilitating
increased workflow and information sharing
(Hakansson, 2015, p.110).
It enables the employees in other
department of EE to successfully
understand customers’ needs and desires
regarding the current trends in mobile
phone market.

Reference List
Achrol, R.S. and Kotler, P., 2014. The service-dominant
logic for marketing. The service-dominant logic of
marketing: Dialog, debate, and directions, 320.
Arnett, D.B. and Wittmann, C.M., 2014. Improving
marketing success: The role of tacit knowledge exchange
between sales and marketing. Journal of Business
Research, 67(3), pp.324-331.
Hakansson, H. ed., 2015. Industrial Technological
Development (Routledge Revivals): A Network Approach.
Routledge.
Krush, M.T., Sohi, R.S. and Saini, A., 2015. Dispersion of
marketing capabilities: impact on marketing’s influence
and business unit outcomes. Journal of the Academy of
Marketing Science, 43(1), pp.32-51.

Continued…
Levina, R., Levin, B., Chunina, A. and Khusainova, N., 2014.
The cluster modelling of complex forecasting of economic
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Martensen, A. and Mouritsen, J., 2014. Prioritising
investments in marketing activities to improve business
performance. Total Quality Management & Business
Excellence, 25(5-6), pp.582-601.
Shobeiri, S., Laroche, M. and Mazaheri, E., 2013. Shaping e-
retailer’s website personality: The importance of experiential
marketing. Journal of retailing and consumer services, 20(1),
pp.102-110.
Vernuccio, M. and Ceccotti, F., 2015. Strategic and
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Management Journal, 33(6), pp.438-449.