Role of Media and Understanding Public Relations

Running head: ROLE OF MEDIA AND UNDERSTANDING PUBLIC RELATIONS
Role of Media and Understanding Public Relations
Name of the university
Name of the student
Author note

1ROLE OF MEDIA IN UNDERSTANDING PUBLIC RELATIONS
Introduction
This report intends to describe and analyse five media stories in terms of their tone,
angle and content. The news are based on Australian provinces and these examples will be
evaluated in respect to a concept of mass communication, ‘Agenda-setting and framing’.
Starting with an overview of various mass media outlets where investigations are performed
and the nature of audiences, this report will elaborate five different news stories to
demonstrate how one topic is pitched or framed in a different way across various media
channels.
Overview of mass media outlets and audiences
Mass media is the source from where majority of the world population get to know
various information and news of current affairs. The intention of technological platforms
related to mass media is to communicate with the wide range of people and keep them
updated with the recent incidents and activities of global importance. The most common
media platforms are daily newspapers, radio, television, magazines and internet. The public
perception of politics, entertainment, fashion and various social issues are framed by these
media platforms.
Media outlets have major impact on audiences based on which audience can be
categorised. Audiences have a fragmented nature than it used to be twenty years ago. Media
channels were limited back then. The mode of communication were radio and newspapers
mostly. However, the scenario has changed. They can be categorised as per their
technological and economic competence, location and interest. After the emergence of
internet, the information are one click away. Media platforms play crucial role in framing
public perception and as time progresses the impact of online news is increasing over
traditional outlets.

2ROLE OF MEDIA IN UNDERSTANDING PUBLIC RELATIONS
Story 1
As reported by CNN news (Ben Westcott, 2018), Prince Harry and Meghan, Duchess
of Sussex, was landed in Sydney on 16th October, 2018 for a tour of 14 days. They
announced their expectation of having first child along with strengthening Australia’s special
place in commonwealth. Although, both of them received warm welcome from Australia yet
monarchy have to fight a difficult battle in order to win the hearts of Aussies. According to
recent public pole, the opinions are going in favour of Australian republic. Monarchy is
hardly powerful in the country, although British royal family members visited Australia
multiple times. However, Australia did not forget to show love and respect to the newly wed
royal couple yet they are in favour of a republican country rather than being under
constitutional monarchy.
An angle of progress can be spotted as positive interactions with the Aussies reveals
their willingness to confront with the challenges. A hint of new development is there as well.
Framing is how media represents the story in front of the targeted audience base. The story
has been framed neutrally presenting public views. Future agendas of Australian government
would be to push the initiative of establishing Australia as a republican country. The news
still is open for further argument, whether it is the appropriate time to welcome the republic
status or not.
Story 2
The next story tries to resolve public query regarding the probable reasons behind
news of Sydney being divided into three cities (Andrea Lo, 2018). Within a time span of two
decades Australia’s the most populated city has a desire to implement this plan. In order to
handle the problem of excessive population growth, this plan of dividing Sydney into the