Media News For Canada

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Media News For Canada What’s Trending Weak 4 2020
The objective of this chapter is to discuss and analyse the development of media with the development of the Canadian societies,
and the impact these developing communication is affecting the mass media and broadcasting in the country. Although media and
communication are international perspective but this chapter will discuss the Canadian societies and impact of these societies over
the development the media and communication.
Media in ever-changing communications universe
Media in the present time is becoming a source of direct communication with the customers in the business; this can be a print
media, audio, video or social media. Since the introduction of the media in in Canada in 1940, media is making a web in the entire
country, which has made the functions and operations of the professional communication in the business advertisement at the
highest priority.
Future of technology- Development of the technology and communication in the present world is not based on one-day
development but a process that made modifications and changes according the changes in the factors of the communications. Media
and technology both are parallel advancement of technology affect the development media and communication,
Communication Definitions- Communication is the exchange of ideas, thinking and beliefs in many forms, either by formal or
informal, direct or indirect, oral or written channels, which make the listeners aware about the ideas of speakers.
Social model of communications
A model of effective communication includes process of sending the message, encoding of the message, decoding of the messages
and receiving.
Social role of Media
Media play a significant role in form of its social context as political
messages, retrial messages technological messages and numerous kind of
messages are possible to spread that relate to aware the society and
audience about the changes and this frame media as social connector. It is
two way from of communication where audience providing feedback to the
communicator affect the implications of the media and broadcasting.
Media and Social form are related to each other as opinion leaders take
feedback from the audience and communicate with audience in the base of
the feedbacks they receives.
Marshall McLuhan in his book presented that message from any means is
only understandable while one understand the medium effectively.
Understanding with the medium of communication affects the exploring of
interaction.
Technology and social Change
Technology development has changed the communication means and
understanding, Canadian government started using the press conferences on
radio and television to reach the large audience and public that facilitates
them to plan more effectively.

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Western culture is most strongly influenced by the Judeo-Christian,
Greco-Roman cultures, Western culture include countries in the
Americas and Australia’s whose language, and demographic ethnicity
majorities are of European descent. The concept of the Catholic Church
started weakening while a printed version of the bible reach out to the
public, this transformation changed the supremacy of the Catholic
Church who used the fear of god and Bible to threat the people.
The Beginning of the Modern Media
The demotion of the federal government and uprising of the democracy
in the western civilisation was result of the media development that
opened the ways of the social acceptance of the media in the society in
many countries.
Print media
Newspaper is the most famous example of print media communication;
a print media was the mean that brought changes in the society from
many decades. Printed started spreading initially and newspaper become
the means of source of getting the news and information in the 21st
century, after the development entertainment and funny pictures started
presentation. Canadian government use less regulatory control, because
it is a source of earning for by publishing the advertisement in the
newspaper.
Perspective on the media
Role of media and press according to liberal theory is to represent the
liberal news and information to the society, Marxist theory represent
that media needs to attract large dominant of the group and critical
theory of media represents that news presentation in media is need to
represent the evaluation.
Mass media and Canadian realities
Canada was a vast country and that started thinking to use the mass
media in the means to unite the country in the one nation, as a benefit
the media people of the country was in lack of one country and one
nation. The Canadian government took the media as the responsibility to
make the country unite.
History and Structure
Media development in the Canada is very dramatic and its structure in
the present Canadian government rules media is strictly to control its
programing, according the national guidelines. Due to availability of
community difference and regionalism in the country, the development
of the media was very challenging.
Media content
Media: History, Culture and Politics
Information collected to be represented through the media to a
large audience that is essential to represent and came in the
introduction of the people is the content.
Representation and Signification
Content collection is challenging, but the true information
collection and representing the collected information or content in a
sensible way is more challenging. Development of media depend
on its content and also on the manner the content is represented to
the listeners.
Inter-textually of representation is the process of shaping and
formatting of the collected information in manner that it represents
the reality to the listener, because freedom of press is depending
over the means of the content presentation.
Polysemy of representation- One word and different meaning, all
the meaning depending over the manner how they are linked and
represented to the listeners. media can use their power to represent
the real term about the information collected.
Indeterminacy of representation- determination about the facts and
information needs the analysis of the information, managing the
content in sensible manner is the part of indeterminacy of
representation
Communication theory as social theory
Communication theory is developing with many changes in the
process that used to share the communities ideas to the society,
media in today play a significant role and it is easily accessible for
all, but the accessibility has raised many challenges to the content
formation and presentation.
The encoding and decoding model
This model is being used since the establishment of the
communication channel; feedback reflects the effective or
ineffective decoding of communication. Content collected in the
media needs to manage the formation and presentation that
represented the effective encoding and decoding of the content.