Role of Social Media in the Growth of Tourism Industry of UK-TUI

1. What is the significance of social media in tourism
industry?
2. What are the recent trends in social media marketing?
3. How social media impacts the growth of tourism
industry?
4. How various social media platforms can be utilised
by the tourism industry?
Role of Social Media in The Growth Of Tourism Industry Of UK-TUI
 What is the significance of social media in
tourism industry?
 What are the recent trends in social media
marketing?
 How social media impacts the growth of
tourism industry?
 How various social media platforms can be
utilised by the tourism industry?
 What are the recent trends in social media
marketing?
 How social media impacts the growth of
tourism industry?
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INTRODUCTION
Emergence in technology has provided an
enterprise with an opportunity to bring
improvement in business operations. It has
provided firm with an opportunity to enhance
customer services by providing them with
automated services with the support of advance
technology.
The availability of information about
business as well as products or services offered
by organization has great influence on purchase
decision made by customers in tourism industry.
RESEARCH BACKGROUND
AIM & OBJECTIVES
RESEARCH QUESTIONS
From secondary study it has been found from the
above literature review section that social media
plays very crucial role in growth of travel and
tourism companies. The other fact which has
been discovered is that one of the important roles
of social media in travel and tourism sector is to
help companies in promoting destinations,
products as well as services. It has been found
from the above literature section that in context
of travel and tourism sector, emergence of new
social media marketing trends has highly
influenced the promotional plan made by
companies. The other fact which has been
discovered is that key role of social media is help
travel companies in attracting a greater number
of customers.
The other thing which has been analysed
from the literature review section that According
to the view of few authors that TUI can gain
extra advantage by using the social media for
facilitating the communication with customers.
However, it has been argued by other researchers
that social media can yield more benefit, it is
being utilized for the purpose of marketing by an
organization. It is the social media which has
provided Travel companies an ease in attracting
the more number of customers. The other fact
which has been analysed is that it is the social
media platform which has provided enterprise an
ease in promoting the goods at large scale which
has positive effect on the growth of an enterprise.
REFERENCE
RESULT
DISCUSSION
REFERENCE
CONCLUSION
RESEARCH METHODOLOGY
Aim-
“To analyse the role of social media in tourism
industry of United Kingdom” - A case study on
Tourism Union International (TUI)
Objectives
To examine the significance of social media in
tourism industry
To analyse recent trends in social media
marketing
To evaluate how social media impacts the
growth of tourism industry
To recommend ways how various social media
platforms can be utilised by the tourism
industry
 What is the significance of social media in
tourism industry?
 What are the recent trends in social media
marketing?
 How social media impacts the growth of
tourism industry?
 How various social media platforms can be
utilised by the tourism industry?
 What are the recent trends in social media
marketing?
 How social media impacts the growth of
Research type- Qualitative Research
Research design- Explanatory Research Design
Research approach- Inductive Research Approach
Research philosophy- Interpretive Philosophy
Sampling- Random Sampling
Data collection- Primary and Secondary
Data analysis- Thematic Analysis
Those participants have given such response as they perceive
that by using the social media travel companies can promoter
their goods or services at large scale which could be
beneficial for firm in context of increasing sales as well as
profitability. TUI organization is using the social media for
the purpose of promotion the brand. TUI is using the same
technology and for publishing the blog post in order to
promote goods or services. Most of the respondents are ware
about the trends in Social Media Marketing Benefit which is
gained by TUI that further has positive effect on the
development of organization.
Complete consent Partial consent Complete disagreement
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Frequency
It has been concluded from the above
assignment that emergence of social media has
positive effect on the growth of Travel
companies. The other fact which has been
discovered is that travel companies by
implementing the social media at workplace can
gain various benefits such as they can easily
gather the information about customers. It has
been concluded from the above research that
emergence of social media has significant
influence on the tourism planning.
Bigne, E., Hernandez, B. and Ruiz, C., 2018. The
impact of social media and offline influences on
consumer behaviour. An analysis of the low-cost
airline industry. Current Issues in Tourism, 21(9),
pp.1014-1032.
Narangajavana Kaosiri, Y., Rodríguez Artola,
R.M. and Sanchez Garcia, J., 2019. User-
Generated Content Sources in Social Media: A
New Approach to Explore Tourist
Satisfaction. Journal of Travel Research, 58(2),
pp.253-265.
Leung, X.Y., Sun, J. and Bai, B., 2019. Thematic
framework of social media research: state of the
art. Tourism Review.
Myat, A.A., Sharkasi, N. and Rajasekera, J., 2019.
Myanmar’s tourism: Sustainability of ICT to
support hotel sector for online booking and
I have learned a lot of things about the influence
of social media in the promotion of tourism in
international market, I have learned that a large
part of countries’ economy come from the
tourism. This also can help to generate
employment in local places and it can help the
government to perform development of a
location. I have also analysed the social trends of
the local place. I have evaluated various
platforms that can be used by the organization to
performing marketing of tourism in Country.
REFLECTION