Women's Leadership in Business

This assignment delves into the role of women in leadership positions within businesses. It presents survey data analyzing how often male-dominated societal norms impact women's leadership, participant satisfaction with women's decision-making power, and their perceptions on women's approach to business objectives. The survey also explores whether women contribute to continuous organizational improvement through dedication and collaboration. Finally, it examines the specific ways women contribute to business success.

Do women’ leadership skills sport long
term growth of the businesses

ABSTRACT
The role of women leadership is imperative in the organization due to possession of
several kind of skills among them. It gives the new direction to the business as their sense of
responsibility has huge contribution towards the success of the UK businesses. The present
report aims to analyze the role of women leadership skills in supporting the longer growth of the
businesses in United Kingdom. For this purpose, following mentioned objectives are set-
Objectives
 To understand the concept of feminist leadership
 To assess the impact of women leadership skills on the growth and development of UK
businesses
 To investigate the factors promoting and hindering women leadership
 To recommend different ways to strengthen women leadership for growth of the UK
businesses
The qualitative type of investigation has been selected for conducting entire study under
which both primary and secondary data are incorporated. The mode of primary data collected
was selected as questionnaire due to availability of less time. Furthermore, thematic analysis has
been applied for the analysis of collected both primary and secondary data. This proves to be
effective in deriving the valid outcome. The findings from the study reflects that women are
leading in the family business and the one where they are working due to their contribution
towards the strategic direction of the corporations. However, male dominating society and
negative perception of men towards them do affect their performance to a great extent.
Therefore women should be supported at workplace and society both so as to emerge
such kind of talent so as to determine the long term growth of the business. Furthermore, they
should be provided opportunities to attend learning program and update themselves in
accordance with the changing scenario. It would have positive impact on the performance of the
business.

ACKNOLWDGEMENT
Completion of dissertation is done in several activities or appropriate schedule of time
which is not possible without the immense support. Owing to this, I want to impart sincere
thanks to my mentor who helped me in selecting the right methodology and conducting the data
analysis. Also, I would like to say thanks to my fiends and colleagues who supported me during
the process of data collection.

TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION....................................................................................................6
1.1 Overview................................................................................................................................6
1.2 Rationale of the study............................................................................................................7
1.3 Aim and objectives................................................................................................................7
1.4 Research questions.................................................................................................................8
1.5 Expected outcome..................................................................................................................8
1.5 Research framework..............................................................................................................9
CHAPTER 2: LITERATURE REVIEW.......................................................................................10
2.1 Introduction..........................................................................................................................10
2.2 understanding the concept of feminist leadership................................................................10
2.3 Assessing the impact of women leadership skills on the growth and development of UK
businesses...................................................................................................................................12
2.4 Investigating the factors promoting and hindering women leadership................................14
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................18
3.1 Introduction..........................................................................................................................18
2.2 Research method..................................................................................................................19
2.3 Research philosophy............................................................................................................19
2.4 Research design ..................................................................................................................20
2.5 Research approach...............................................................................................................20
2.6 Data collection method........................................................................................................21
2.7 Sampling design...................................................................................................................21
2.8 Data analysis .......................................................................................................................22
2.9 Research limitation .............................................................................................................23
2.10 Ethical consideration..........................................................................................................23
2.11 Validity and reliability.......................................................................................................24
CHAPTER 4: DATA ANALYSIS................................................................................................25
4.1 Introduction..........................................................................................................................25
4.2 Thematic analysis ................................................................................................................25
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................38
5.1 Conclusion...........................................................................................................................38
5.2 Recommendation ................................................................................................................39

REFERENCES..............................................................................................................................41
APPENDIX: QUESTIONNAIRE.................................................................................................45

CHAPTER 1: INTRODUCTION
1.1 Overview
Leadership is essential for continuous growth of the business and managing all
operational activities effectively. The role of leader is very important for the consistent success
of the business and meeting its objectives in effectively. However, the issue related to leadership
surely have the negative impact on the performance by having the direct impact on the
workforce. Though, employees getting right direction from their leader tends to perform in the
better manner in comparison to the situation having the rigid team leader. In this context
businesses shed light on selecting right person on leading position and accordingly determining
the success of the business in the marketplace. Every business plan for sustainable growth along
with happier stakeholders (Taylor, Bogdan and DeVault, 2015). However, the issue related to
leadership make such kind of aspect critical and negative impact can be seen on internal
operation of the business.
In the modern era, family businesses are flourishing due to association of female in the
leading position. This makes it possible to accomplish the vision and mission of the business and
support it to expand at global level. The success formula related to associating women in the
business is important. For example, role models+inclusive environment long term thinking
women in leadership (Borthwick, 2015). This formula itself depicts the brand image of the
business. This is because women reacts in a very sensitive manner and they care for the long
term vision of the business. Owing to this, each and every of actions of thiers contribute towards
the successful completion of all business activities.
Currently appointment of more women at the leading position is making it possible for
other female to become the leader. They perceive the women also can do better and get the good
position in the organization. On a critical note, they are not provided good opportunities due to
cultural values and assumption (Lanaj and Hollenbeck, 2015). Owing to this, they too have the
negative perception related to such kind of growth. However, the changing scenario of business
is attracting more women the grab the higher position by showing their dedication and
concentration towards the work. Generally women are considered quite meticulous as their
decision are taken by soul and heart for the betterment of the business and people associated with
the same.

In addition to this, women work in the strong environment and apply different kind of
strategies so as to meet long as well as short term objectives effectively. This is helpful for the
betterment of the business and building the strong goodwill of the business in the marketplace.
However, the strong kind of environment assists women to look forward and cope up with
changing scenario so as to deliver the good quality of services to end users by maintaining the
strong brand image.
1.2 Rationale of the study
The position of leader is very important in the business for the taking the strategic action
and implementing the same in order to create the competitive edge. The study under
consideration seek for the long term growth of the business which can be possible with the
inclusion of right kind of leader. However, the trend of women leadership is becoming popular
due to success stories of the corporation. For this purpose, current investigation is based on the
analysis of role of women leadership skills in supporting the longer growth of the business in the
United Kingdom. This aids to focus on the issues which are being faced by the women
leadership and its direct impact on the performance. Furthermore, study under consideration will
address the power of women the change the strategic direction of business and meeting the
expectations of all related stakeholders (AlHajj and et. al., 2014). However, the major issues
related to leadership in the business is affecting the performance. These issues are not being
resolved even with the association of skilled personnel in every department. Owing to this, focus
is laid on women into power and its positive or negative impact on the business performance.
This proves to be effective to address the current issues which are being faced by the different
sectors of the UK and analyzing the role of women leadership that how effectively it contribute
towards the growth.
1.3 Aim and objectives
The aim and objectives of the study are constructed as follows. Here, researcher first of
all understand the concept of feminist leadership and then assess the impact of leadership skills
on the growth as well as development of UK businesses. The third objective shed light on varied
factors promoting and hindering the women leadership. In this manner, aim has been disunited
into several parts and in the form of objectives.
Aim

To analyze the role of women leadership skills in supporting the longer growth of the
businesses in United Kingdom
Objectives
 To understand the concept of feminist leadership
 To assess the impact of women leadership skills on the growth and development of UK
businesses
 To investigate the factors promoting and hindering women leadership
 To recommend different ways to strengthen women leadership for growth of the UK
businesses
1.4 Research questions
The research questions of the current study are framed in the light of research aim and
objectives. These are explained as follows-
 What is the concept of feminist leadership?
 How women leadership skills impacts growth and development of UK businesses?
 What are different factors promoting and hindering women leadership?
 What are different ways to strengthen women leadership for growth of the UK
businesses?
1.5 Expected outcome
The expected outcome of the current study will show the role of women is very important
in the organization for the integration of employees and effective utilization of limited resources.
It positively affect the business performance and contribute towards the success of the business.
It would be discovered that dedication, positivity and concentration of women is helpful for
betterment of the business. They take the logical decision with precise analysis of the business
situation along with long term perspective. In this manner, outcome will reflect that better
environment must be provided for contribution of women towards the success of the business.
This proves to be effective for financial growth of the corporation. Hence, role of women is
prominent in the long term growth and success of the business.
1.5 Research framework
The research framework for the current study has been explained as follow which covers
all related aspects which are helpful in collection as well as analysis of the data so as to

procedure valid outcome out of the study. The type of investigation applied for the current study
is qualitative as study demands for in-depth analysis that how effectively women leadership is
contributing towards the long term growth of the business (Silverman, 2016). In this manner,
theoretical perspective has been considered for the collection of information and analysis of the
same. Furthermore, interpretivism research philosophy has been applied so that research is not
limited to rely on facts and figures only. He can easily apply own knowledge in relation to
women leadership and contribution of the same towards the business success. Furthermore, both
primary and secondary data are collected where the previous form will be completed by using
the questionnaire method (Smith, 2015). The use of questionnaire method has been ensured to
save the time and collect the information in a precise manner. However, different sources such as
online articles, book and journals are applied for gathering the secondary data. Though, suitable
sampling design is very important for selecting the participants (Merriam and Tisdell, 2015). For
this purpose, purposive sampling has been selected to collect data from 20 employees of the
women leaded organization. Apart from this, procedure related to data analysis will be
completed with the help of thematic analysis. This aids to draw valid outcome with presentation
of collected data in a tabular or graphical form. Therefore, qualitative type of investigation has
been selected for collection of information and presentation the findings in a right or appropriate
manner for better understanding among readers (Farmer, 2016). Moreover, the selected methods
are appropriate for meeting the aim and objectives of the study in an effectual manner. In this
selected research methodology meets the objectives in best possible manner.

CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
The chapter of literature review is very important which contain all important information
related to the study. This incorporate important theories and concepts related to women
leadership along with specific examples. It enables researchers to address the issues which are
being faced by the business in term of leadership and then provide the vivid insight for meeting
the framed research objectives. This chapter is completed by considering the research objectives
and preparing the themes accordingly. Furthermore, conceptual framework is also prepared in
the respective section whereby research can present the findings in a right manner. In addition to
this, different studies are referred for clarifying the scenario related to role of women leadership
in the present business along with their success stories.
Aim-
To analyze the role of women leadership skills in supporting the longer growth of the
businesses in United Kingdom.
Objectives-
 To understand the concept of feminist leadership.
 To assess the impact of women leadership skills on the growth and development of UK
businesses.
 To investigate the factors promoting and hindering women leadership.
 To recommend different ways to strengthen women leadership for growth of the UK
businesses.
2.2 Understanding the concept of feminist leadership
According to Aguirre, Master Cavanaugh and Sabbagh (2011) feminist leadership is the
process of sharing the power of women and organization of women. The sharing is done in
context of authority, decision making and other related aspects associated with the same. It
promotes the empowerment and building the capabilities of women to cope up with changing
scenario by seeking the long term perspective of the business. The application of feminist
leadership makes it possible to implement the social movement as they are more associated with
the social change. Generally, women consider the multiple communities through recognition and
shed light on the improvement in the society by taking the corrective actions. Al-Ahmadi (2011)

stated that feminist leadership represent the contradiction in terms as feminist equality contrary
to the leadership and feminism being opposite to the power. However, the leadership shed light
on certain characteristics such skills, traits and trust as well as empowerment in a person to lead
others and guide them in completing a certain task. Chin (2011) stated that, being women leader,
female personality is represented in a different manner which is like a passion for the world and
everyone admires them. This is because of three types of components such as norms & values,
skills and personal characteristics. The first one reflects skills such as learning abilities,
empowerment and cooperation as well as other related aspects which are helpful in handling the
business related task by holding the leading position (Chin, 2011). Furthermore, second aspect is
of norms and values under which it is observed that how a female team leader is transforming the
ideas into the action in an ethical manner. They consider their morale authority and apply the
standards for achieving the long as well as short term objectives of the business.
Altintas and Murat (2008) stated that women leadership is based on certain principles
such as fairness, justice and equality. Most of the women suffer through critical phase and thus
develop the capabilities to fight with injustice and support to people or other women in the
society. They focus on marginalizing certain issues and addressing the requirement of women
community in the society for providing them freedom. Feminist leadership is most involved
under the community development and collaboration whereby presence of every one is valued. It
provides the new direction for the business with the implementation of right kind of strategy by
seeking the long term growth and development of the business. On a critical note, shared power
is important in the feminist leadership. The women are empowered to work with integrity and
face the complicated situation of the business. However, it is because of their specific traits and
skills as they have got power to work several things at the same time. However, it is the fact that
overload of social responsibilities make them more responsible. Owing to this, the specific
attribute such as focusing on solution is discovered under the feminist leaders. They less like to
focus on problem by anticipating its direct impact on the business performance. They like to
discuss the issues with subordinate for the purpose of brining most suitable solution. It is in
context to the undertaken aim of this study which was carried to determine the contribution of
the women leaders in the long term sustainability of the business where this part has delineated

the elementary concept of feminist leadership. This in turn helped to ascertain such effective
characteristics of women leaders that leads to a durable existence of a successful business.
Cheung and Halpern (2010) explained that feminist leadership has power to find out
several solution of the single problem. They go to the root of issue and propose the valid
suggestions whereby corporation can ensure the stable performance with the increased rate of
return. Emergence of feminist leadership is possible only with the share power and education as
well as mentoring. It is because generally the leading positions are offered to men only. Owing to
this, women cannot be able to play the significant role in the organization. For this purpose,
aspects such as consultation, mentioning and equality are introduced under which role of women
was observed.
In addition to this, Idris (2007) asserted the role of women is increased towards the
gender equality at workplace as well as home. Yet, they are not provided the equal right in
context of leadership roles due to consideration of anomaly in comparison to men. Though, the
current era is representing the extensive contribution of the women towards the organizational
success. They are increasingly praised for the efforts put at workplace due to their excellence and
experience by taking the fruitful decision for the long term success of the businesses. They
manifest the most suitable kind of leadership style which become the reason behind the higher
level of growth of the corporation (Eifert, Miguel and Posner, 2010). This in turn corporation can
effectively determine the long run success. Nevertheless, they are considered on the leading
position just after the male leaders only. Thus, it is complex for them to become successful in the
male dominated leadership roles. However, they keep on focusing on opportunities in everything
such strategic partners, businesses and families etc. Such kind attitude of them allow
corporations to move towards the upward direction by managing all related activities in a
smartest manner. However, they do not only focus on smart ways but hard too. Moreover,
women are considered as the networking professionals through which they bring out the results
of their performance in relatively short time span. However, their target remains on long term
objectives. This leads to ensure to long run and sustainable growth of the business. They focus
on working together and taking risk for seeking the long term success of the corporation. It
makes them quite different from men leaders. This paragraph enlightened the role of women in
the tact of leadership where they are reported to take conspicuous and impractical decisions that

ultimately results in benefiting the business to a great extent and leads to the attainment of
feasible outcomes as well.
2.3 Assessing the impact of women leadership skills on the growth and development of UK
businesses
According to Miller (2008) women leadership tends to have positive impact on the
growth and development of the business. This assists corporation to integrate all business related
activities and determine the upward direction. However, some time women become emotion and
that particular situation might cause the ineffective environment of the corporation. It is the
major reason they shed light on clear communication and supporting the personnel so as to
complete the task in accordance with the set standards. It proves to be effective to contribute
towards the organizational success. Matsa and Miller (2011) explained that introduction of
women leadership has the positive impact on the employee turnover as they know to value the
workforce. However, female segment is generally overloaded with different kind of work
scenario related to families, kid’s services and providing the upward direction for business so as
to complete all business related activities. He further stated that women possess some specific
skills such as greater level of patience which aid them to build the strong goodwill of the
business in the marketplace. It proves to be effective in deriving valid outcome.
According Maran and Kolandaisamy (2009) men leadership possess the great control
over the expenditure just for the sake of increasing overall rate of return and putting focus on the
expansion of the business. On the contrary, women tend to be more active and like to integrate
personnel for longer time span. This kind of strategies are considered as the smart one which
might incur higher cost at the initial level but help business in expansion related practices. They
further explained that role of women leadership is very unique because of their contribution in
making the customers highly satisfied. However, they pre-assume the issues which might be
faced by the stakeholders. This kind of situation enable them to take the corrective action as per
the situation. This directly link the performance of the business towards the certainty. Jones
(2009) delineated contribution of women is significant at workplace and home both due to their
decision making capabilities. However, at workplace they must have enough experience and
education. Otherwise, they might become emotional in certain cases which become the reason
for the loss. Therefore, it is significant to involve the women into the leading position of the

business so as to predict the unfavourable situation and work upon the same in the current time.
This section has declared some implicit clauses of business development that in turn leads to the
long term sustainability of an organisation by emphasizing on its future growth. It is specially in
context to some emotional decisions that are taken up by the women leaders that in turn results
into unstrained structure like direct and clear communication at all levels with no confusion in
the procedures needed to be followed.
Iyer, Mani, Mishra and Topalova (2010) asserted that lack of experience and poor
education do affect the business performance. It is because such kind of women apply their
limited experience at leading position which in turn create several kind of trouble. This kind of
circumstances reveal that men leader might do much better than women. However, it is fact that
being dominant personality in the society men contribute their best at workplace. But they do not
allow women to grab such honourable position. Majority of religion want women to be in the
home and handle the domestic responsibilities only. For this purpose, even with the great
experience women get demotivated at workplace while taking the major decision related to
growth and expansion of the business. They further found that opportunities related to offering
training and learning program sharpen the skills of women and enable them to contribute towards
the long term success of the business.
Frechette, Maniquet and Morelli (2008) explained that women leadership is very good for
overall growth of the business. Leader anticipate any kind of potential changes and work on the
innovation part. This leads to create the strong goodwill of the corporation in the marketplace. It
is because sales turnover and profitability flourish with the immediate impact of innovation.
However, a business working for continuous improvement automatically decide for the
sustainable growth. Management do not fear related to impact of any kind of external factors on
the survival of the same. Though, women leaders be ready with plenty of backups for uncertain
situation or impact. Herein, this writing material has clearly evidenced the potential measures
that are often taken up by the women leaders which leads to the long term existence of a business
with successful evolutions ahead. This in turn made a direct contribution in the accomplishment
of the research aim that w as intended to analyse the role of women leaders in supporting the
long term existence of UK based business establishments.

In addition to this, women usually prove themselves at the workplace by putting their
sole efforts into the work. This assists them to cope up with changing scenario. On a critical note,
positive evolution is much seen among male leaders and they shed light on equality. However,
women use more judgemental approach so as to address some of the specific issues related to
conflict and bringing peace at workplace. Elstad and Ladergard (2010) reflected that
management culture do affect the attitude and behaviour of women leader. This enables them to
define the workaholism as norms and accordingly allow others to follow the same path. He
further stated that women confronted from stressful working scenario and shed light on their
integration. On a critical note, some of women leader get frustrated from the working situation
and they might turn into the abusive leader. On the contrary, most of the cases reflects that
women are natural givers as they consider the societal needs and work for the advancement and
acceleration of the same. This is the reason majority of the women are found as the long term
strategic thinkers. In this manner, fast changing phase is introduced by the women leader through
which it becomes easy to determine sustainable growth of the firm in the marketplace. In this
manner, women leadership has both kind of positive and negative influence on the long term
growth of the business. Owing to this, theses are considered by the corporation and accordingly
necessary strategies are implemented.
2.4 Investigating the factors promoting and hindering women leadership
There are several factors which affect the women leadership to a great extent and
promote to hinder their leadership at the workplace. These aspects cannot be ignored for their
betterment and further change in the view of society. Mario (2009) explained that accountability
and advocacy must be considered in order to offer such as great role to women. This requires
changing perception of families and those associated with women. They need to empower the
power of women and promote them to go ahead with the positive attitude. However, the negative
attitude of society towards the women is affecting them to a great extent where it is impossible
for the gain the good position at the workplace. Owing to this, they become unable to get their
right as on the other hand are overloaded with the domestic responsibilities. It shed light on the
socio-cultural attitude where there is need to change such kind of perspective to secure the right
of female facing such kind of issues. The integration of women is very important which would
make it possible to get the leading position. The major responsibilities related to handling the

family and taking care of kids and getting married at very old age are some of the specific factors
which are hindering leadership performance of the business. This part has together made a huge
contribution in the attainment of the study that aimed to analyse the role of women leadership
skills in supporting the long term existence of UK based organisations. Wherein, this section was
specifically targeted to detect both hindering and encouraging factors that in turn impact on the
women to lead a business and in turn help them to make a prompt use of their leadership skills.
According to Miller (2011) lack of role model of women leadership is affecting the
power of women as they are not provided the right direction. They feel depressed to working for
their own even when asking for the freedom to work. There are some communities where the
role of women is negligible and their decision do not matter a lot in their families. However, they
are pressurized to keep calm and focus on the domestic responsibilities only. In case they try to
move forward then strict actions are taken against them. However, Tamerius (2010) reported the
current scenario has provided more opportunities for women through change the legislation and
regulatory framework. Now-a day women get more power to take the strict action related to
unethical work conducted against them. They have got enough freedom to education, work and
live independently. However, role of charity organizations and NGO are also important who take
the strict action to discover the leader among the women. This in turn women are getting more
opportunities at the workplace and even government are promoting the women leaded start ups.
Blackmore (2013) articulated that there are some factors which hinders the women from
public decision making and leadership. The biggest reason behind the same is male dominating
society under which views and perception of women do not matter a lot. On the other hand,
absence of enabling environment is another crucial factor where they cannot get the positive
thoughts. In fact they are provided right kind of support in term of changing their personality and
keeping pace with men in their corporate world. Chin (2011) critically evaluated that these
specific factors affecting the women leadership vary from culture to culture as every culture
follow specific norms. However, basically majority of customs and rituals are directed towards
the women and they need to abide by the same. This over burden impose the critical situation
throughout their life and they have to struggle for their freedom. It in turn evidenced a major
hindrance into the leadership skills of women to direct the organisation where a dominating
outlook of the society is hereby responsible for the same. Due to which, a majority of women are

forced to showcase their prudent qualities and follow the conventional customs of the society
with a pressurized outlook.
Shah (2010) asserted that lack of sufficient work experience do not allow women to go
the higher leading position. This affect their working power and creating the competitive edge of
the business in the marketplace. He further stated that men usually carry the negative attitude
towards the women holding the leading position. It is because generally society has the dominant
role of men only. Owing to this, usual question mark is put on the capabilities of women.
However, it is the fact that women can do better due to their characteristics of understanding
power and higher patience level etc.
(Source:Factors of Successful Women Leadership in Saudi Arabia, 2016)

Furthermore, women with higher education possess greater level of confidence and the
capability of effective forecasting power. This enables them to apply or implement suitable
strategy for kind of critical situation of the business. They never undermine the role of any
important or every single employee of the business. This aspect holds on power to retain
workforce and accordingly positive impact of the same can be seen in term of higher rate of
return of the business. Moreover, changing perspective of society and experience as well as
knowledge make it possible to show the outer path to the women. This piece of writing aided to
achieve the partial objective of this study which was to determine the encouraging factors
promoting women to take part in the leadership activities. With reference to which, high level
education has resulted in inspiring the women to contribute their high level and proficient skills
in directing other individuals working under them by together providing a greater sense of
confidence to them.
According to Tamerius (2010) there are certain skills which make the women more
successful and better in context of leadership in comparison to men. For example, they tend to be
more persuasive due to their positive thinking and leading the successful changes in the
businesses. They tend to take more risk in-spite of several rules and barriers. They target the
success of the business with alignment of workforce satisfaction and keeping the stakeholders
contented. Furthermore, the skills like decision making, team building styles and problem
solving approach proves to be effective to address the issues of the business. This is also
assistive in integrating workforce and showing them right path for the determining the long term
success of the business. Therefore, they hold on greater power to manage several work together
and resolving the conflict related situation in such a easy manner. They know to respect for the
workforce and bring the leading position of the business with their extensive efforts.
It can be critically evaluated, proper safety and protection become the major issue with
the feminist leadership due to insecurity for the female in the society. Owing to this, legislative
practices are implemented whereby female get chance to work with higher level of confidence
and fight for the protection of their rights. In addition to this, support of government and
regulatory authority of putting pressure of women education and making them more aware
towards the health issues and other related aspects so as to improve their living standard. In this
manner, women are becoming more smart and they are taking part in several activities and

ensuring their bright future. This paragraph has duly contributed in the attainment of the third
main objective of this investigation which was aimed to acknowledge both encouraging and
hindering factors in the process of leadership done by women. Wherein, an insecure feeling to
safely live in this society is referred to be one of the most hindering factor that often block
women to take initiative in certain matters.

CHAPTER 3: RESEARCH METHODOLOGY
3.1 Introduction
The third chapter of the dissertation describes the research methodology in detail which
has been adopted to analyse the role of women leadership skills in supporting the long term
growth of the businesses. As the study seems less analytical but more theoretical which demands
for the in-depth investigation (Bernard, 2011). Owing to this, simple qualitative methodology
have been selected to address the aim and objectives of the investigation and generation of the
fruitful outcome from the same. In the current study, section of research methodology reflects
varied tools and methods applied for collection of information and suitable approaches used for
the analysis of the same. Basically, it consists of research approach, research philosophy, design
and data collection method. All these methods are explained and justified in the light of topic
under consideration. These are explained as follows-
(Source: Sample Dissertation Methodology. 2017)

2.2 Research method
The qualitative research type is related to socially constructed environment under which
researcher seek to gather valid information on the basis of theoretical knowledge and
understanding. This presents the outcome of human experience with regard to selected topic. The
rationale behind putting more focus on human experience is their involvement in the study.
However, aspects such as behaviour, perception and belief of individual cannot be quantified so
accordingly application of qualitative research proves to be more effective in such kind of
scenario (Collis and Hussey, 2014). However, the present area of enquiry is allied with the role
of women leadership skills for supporting long term growth of the businesses is based on
qualitative type of research only. Thus, the motive of current investigation can be fulfilled by the
application of qualitative research only as research get the chance to conduct the in-depth
analysis through theoretical approach. Therefore, quantitative type of research cannot be used
due to its association with statistical tools and the study under consideration has nothing to do
with such kind of facts and figures. Therefore, it would more appropriate to apply qualitative
type of research to meet the framed research aim and objectives.
2.3 Research philosophy
There are basic two types of philosophies are applied in the field of research philosophy;
interpretivism and positivism (Cooper and Schindler, 2011). On the other hand, interpretivism
research philosophy shed light on perception of particular individual and knowledge owned by
by him or them related to specific topic of the investigation.
Interpretivism Positivism
Focus on interpretation rather considering
simple facts.
Applied under the empirical research with the
use of scientific methods in the form of
statistical tools.
Helpful to interpret views of others to meet the
specific research aim in accordance with
collected data from the appropriate
participants.
Focuses on objective research which remains
value free and researcher ensures to search or
go beyond the personal biases or own
knowledge
More effective for the social constructed world More effective in the field of sociology theory

due to production of generalize data
According to the above mentioned table, application of interpretivism research
philosophy is more appropriate for the current study in which research come to know about the
views and suggestions of participants. This aids to presents the outcome in a more effective
manner (Olivia, 2017).
2.4 Research design
Research refers to the procedure applied for the presentation of collected data in the line
of aim and objectives. Under the field of research major research design covers exploratory,
explanatory and descriptive. As the nature of current study is descriptive which has nothing to do
with exploratory and explanatory research which are applied basically under the quantitative type
of investigation (Crowther and Lancaster, 2012). Owing to this, descriptive research design has
been applied for assessing the role of women leadership to support the long term growth of the
businesses. Here, researcher would interpret the characteristics of population and accordingly
derive the valid outcome. Hence, descriptive research design is the most appropriate one for
meeting the research purpose and objectives of the investigation in an effectual manner.
2.5 Research approach
Research approach consists of two major aspects such as deductive and inductive one. On
the other hand, deductive approach is more focused towards the generalization through which
research can reach to the outcome of the investigation by studying the specific aspects in
accordance with the theoretical aspect. Since that current study on assessing the role of women
leadership skills in long term growth of the business is more theoretical in nature where it
becomes appropriate for scholar to apply the deductive approach only. Owing to this, specific
approach has been selected whereby facts and figures related to women leadership have been
collected and accordingly the same is analysed to produce better outcome (Denzin and Lincoln,
2011).
2.6 Data collection method
A research remain incomplete if evidence is not provided by collecting enough data to
meet the objectives. In this context basically two types of data are collected such as primary and
secondary. It is not necessary that every research apply both kind of data but is it highly based on

the type or nature of the study. In case of primary data, it is important to have enough time as
information is collected at first hand by using sources such as questionnaire, interview and
observation etc. On the other hand, secondary data are already available which are applied by
researchers in accordance with their requirement. The data used for secondary information
are;journals, books and online articles etc (Flick, 2009). The current areas of enquiry is analysis
of role of women leadership skills in supporting long term growth of the businesses, both
primary and secondary data have been collected. The rationale behind collecting both kind of
information is to access the past information and taking the views of the people about the same.
It aids to construct the meaningful outcome which will directly address the research aim and
objectives. Furthermore, the study under consideration applies the questionnaire method for
collection of primary data and the secondary have been collected by using the above mentioned
sources. Application of questionnaire method proves to be effective in saving the time taken in
collecting the information and becoming more specific towards the research objective or aim.
2.7 Sampling design
Sampling is the process of selecting the participants for collection of primary data. The
basic two techniques are used for selecting the sample from; probabilistic and non-probabilistic.
The major techniques or design involved under the non-probabilistic sampling are convenience,
quota, purposive and network. On the other hand, application of probabilistic sampling is done
on the basis of providing equal chance to get selected (Gomez and Jones, 2010).

As per the above table indicates that data can be either collected from sampling or entire
population. However, it not possible to target overall population from the collection of data,
hence selection of sample is important. Owing to this, 20 respondents as employees from the
women leaded organization has been selected. The basis of the selection was purpose sampling
under which researcher has specific purpose to select only women leaded organization.
Therefore, accordingly 20 participants will be selected as per the convenience (Jackson, 2010).
This shows that selection of other sampling design would have been inappropriate. Thus,
purposive sampling is most suitable to address the research aim and objectives in the right
manner.
2.8 Data analysis
The section of data analysis plays vital role in research methodology as it is the means to
extract outcome from the collected information. The basic techniques used for the purpose of
analysing the data are; qualitative and quantitative. As it is already mentioned that nature of the
current study is qualitative type, thus same kind of techniques has been applied. Such kind of
techniques involve thematic analysis under which themes are prepared on the basis of research
questions. It is followed by graphs and frequency table along with detail explanation (Kuada,
2012). This detail explanation is done in the line of research aim with mixture of both primary

and secondary data. Therefore, objectives of the present study have been met by using qualitative
type of data analysis technique only. It leads to present the outcome in a more clear manner and
support readers to develop deep understanding related to the topic under consideration (Bernard,
2011). Thus, selected methodology is justifiable in context of the present investigation and
reflecting the outcome of the aim in a more precise manner.
2.9 Research limitation
Since, the topic of women leadership is studied very less in context of long term growth
of the businesses. Owing to this, limited resources for secondary data are available. This led to
broaden the research area and imposed barriers in the process of data collection. However,
efforts are put to incorporate all necessary data in the study. Furthermore, completing the current
research is the lengthy procedure due to association of several kind of activities such as
preparing proposal, literature and research methodology section as well as data analysis. It is
quite complex to complete all research related activities in less time span (Collis and Hussey ,
2014). However, scholar used the procedure related to Gantt chart for dividing all activities
related to research on time. Furthermore, due to availability of time, sample size was kept quite
small as 20 only. Though, it is effective representing the population targeted under the sampling.
Therefore, researcher tried best to achieve the outcome of the investigation with the application
of most effective or suitable practices in order to address the research aim and objectives.
Moreover, lack of enough financial resources it was not possible to organize the other procedure
of data collection methods such as interview, Hence, simple and effective procedure related to
questionnaire method was adopted. In this manner, current research also possess certain research
limitation which are focused at the time of its completion.
2.10 Ethical consideration
Ethics reflects the norms, standards and certain rules related to the topic or dissertation
under consideration. However, it is important for researcher to consider those norms and ethical
standards for completing the entire study in an effectual manner. In this context, the study on
assessing the role women leadership skills support to long term growth of large businesses have
been considered by taking the prior permission from respondents. They were not forced to take
part in the study and provide the information related to role of women leaders. They were
informed regarding the purpose of study and effectiveness of outcome derived from the same.

Thus, debriefing was done before the initiation of the study and incorporating the right kind of
participants (Crowther and Lancaster, 2012). Apart from this, privacy and confidentiality have
been maintained at the time of collection of primary data. For example, all gathered information
was stored or kept with confidentiality. Simultaneously, full anonymity has been applied so as to
protect the right of respondents and focus on reliability as well as validity of the collected data.
Furthermore, only relevant information was gathered and in case of collection of any personal
information, it was destroyed just after the use. Moreover, the issue related to the plagiarism was
not faced in the study as all collected or information was rephrased during the phase of
secondary data collection. Moreover, proper citation have been done for the data in order to
show evidence in the study.
2.11 Validity and reliability
The part of validity and reliability is very important in the research methodology which
aids to improve the research outcome. With respect of reliability, study is completed by using
appropriate tool and procedure for deriving the final outcome. Furthermore, all important
information related to subject have been collected which leads to meet the research aim and
objectives. For example, suitable tool has been applied for collection of primary information
which aids to reduce the chances of any personal bias (Gomez and Jones, 2010). Furthermore,
appropriate sampling methods and data analysis tools are applied which in turn it becomes easy
to get the reliable and valid data. However, healthy relationship were maintained with
participants in order to retain their attention and focusing on validity of the outcome. Apart from
this, reliable sources for collection of secondary data sources were accesses in order to
incorporate all important information related to the topic. In this manner, appropriate tools and
methodologies have been selected for maintaining the validity and reliability in the current
investigation.

CHAPTER 4: DATA ANALYSIS
4.1 Introduction
The section of data analysis under dissertation manifests the outcome. It is made possible
through the effective presentation of outcome in the direction of aim and objectives. The
research under consideration is based on thematic analysis under which themes are prepared in
accordance with questionnaire and each of these themes followed by frequency table and
graphical presentation of the findings. Furthermore, detail explanation is provided for each theme
in the line of both primary and secondary data so as to accomplish the formulated research aim
and objectives.
4.2 Thematic analysis
Theme 1: Women leadership is more effective for the growth of the organization.
According to the collected information, it has been found that 30% of the respondents are
largely in favour of the statement where in accordance to them, women leadership is more
effective for the long-term growth of the businesses. On the other hand, 20% participants have
stated it to be a very likely consideration with 10% of respondents who are not in favour of it and
have specified that women leadership do not contribute towards the long-term growth of the

business whereas remaining respondents are not sure about the mentioned fact. Lastly, a majority
of participants have presented a neutral consent towards it. This represented the agreement of
40% respondents.
The secondary data bring-fourth the same outcome that women leadership is important
for the success of the business due to competent such as values, norms and skills as well as
personal characteristics. Women hold power to ensure social movement due to their association
with society and willpower. Hence, collected data are consistent with the secondary information
(Al-Ahmadi, 2011).
Theme 2: Women leadership is effective.
It is on the basis of the carried interview, 40% respondents stated that women leadership
is effective due to their honesty and dedication towards the work. On the other hand, 30%
participants found that women leadership contribute towards establishing comfortable work
environment. In addition to this, 10% respondents considered that women leadership is useful as
they provide opportunities for female to come forward. In addition to this, 20% participants
stated that women leadership is playing major role for the growth and development of the
business.

The information collected from the secondary data bring-fourth the same kind of outcome
women leadership is very effective for the growth and development of the business, Due to their
honesty, respect for women and contribution in the setting the appropriate kind of environment.
The learning abilities and empowerment of women provide the upward direction to businesses
(Al-Ahmadi, 2011).
Theme 3: Most of the respondents are agreed by the fact where women leadership assists in
reducing the employee’s turnover and build competitive edge of the business.
According to the collected information, it has been found that 25% participants do
strongly agree with the role of women leadership in reducing the employee turnover and building
the competitive edge of the business. At the same time, 25% respondents do agree with the same
that employee’s turnover can be reduced by having good management. However, 25%
participants neither agree nor disagree about the fact that leadership assists in reducing the
workforce turnover. Furthermore, 25% participants do not agree with the contribution of women
leadership in reducing the employee turnover. This enables corporation to support in deriving
valid outcome and supporting business to address the potential issues. In addition to this, 5%
respondents strongly disagree with the role of women leadership in creating the competitive edge
of the business.
The collected information is consistent with secondary data as the majority of the
respondents do agree that women leadership is helpful for the business and reducing its indirect

cost. This leads to address the potential issues of employees and providing them right kind of
environment so as to cope up with the changing scenario. Hence, participation of women in the
leading position of the business is important for its long-term success. The focus of feminist
leadership is towards the collaboration and community development which portray the distinct
image in front of personnel and provide them sense of achievement by working in the firm
(Altintas and Murat, 2008).
Theme 4: Lack of experience and poor education are consequences might affect the
performance of the organization in case women are on leading position.
The carried interview revealed that 25% respondents found the cause as lack of
experience among women related to organization has direct impact on the performance of the
business. On the other hand, 35% respondents found that poor education is the major issue
through which women do not get enough knowledge related to business practices and
accordingly performance is get affected. In addition to this, remaining 40% participants found
that both lack of experience and poor education are the major issues behind the negative impact
on the business performance. In this manner, views of majority of participants is showing that
organization performance is affected by inexperienced female workforce and their poor
education level.
The secondary data derive the same outcome and reflected that female face issue in
taking the decision for the strategic direction of corporation and they might bring out loss for the

business. Female segment is less focused in gaining the higher education under the certain
culture. Thus, cultural barriers and negative perception of society towards the men might cause
direct impact on the business through such kind of women leadership.
Theme 5: Satisfied with role of women as long term-strategic thinkers
As per the collected information, it has been found that 20% respondents are highly
satisfied with the role of women in long term strategic thinkers. At the same time, 20%
participants are satisfied with the same and stated that long term strategic thinking is developed
by women only. This leads to accomplish long as well a short-term objective of the business and
derive valid outcome. Furthermore, 50% respondents are neither satisfied nor dissatisfied with
the contribution of women leadership in long term success of the business. This proves to be
effective in accomplishing long as well as short term objectives. Apart from this, 10%
respondents are dissatisfied whereas remaining 10% are highly dissatisfied with the role of
women as the long term strategic thinkers. Therefore, majority of the respondents are highly
appreciating the role of women leadership and its assistance in determining the long-term vision
of the business.
The information collected from already available sources also derive the same kind of
outcome such as women do handle extensive responsibilities together and focus on long term
vision. However, their persuasive nature makes it possible to think positively and give right
strategic direction of business by being on the leading position (Tamerius, 2010).

Theme 6: Overburden
of potential barriers affecting women to become the good leader at workplace
According to the collected information, it has been found that women face potential
barriers in term of negative perception of the society. This stated was agreed by 25% employees
of women leaded corporation. This proves to be effective in addressing the major issues which
are being faced by the business and supporting firm in deriving the valid outcome. On the other
hand, 35% participants found that overburden of domestic responsibilities is another potential
barrier in becoming the good leader of the corporation. On the other hand, 20% respondents
stated that lack of role model is another issue which create hurdle for the business in becoming
the good team leader. In addition to this, remaining 20% participants found that all potential
barriers such as negative perception of women and lack of role model as well as overburden of
domestic responsibilities are faced by the women leaders.
The primary and secondary data seems consistent as the it is evidence under the literature
review section that women are forced to manage the domestic responsibilities rather focusing on
the professional life. It deviates them from the path and accordingly they might not contribute
towards the leading position at workplace. Similarly, men do not contribute towards much in
handling domestic work and pressure is put on the female which affect them in becoming the
good leader at workplace.

Theme 7: Currently male dominating society often influence the women leadership in a
positive or negative manner
According to the collected information, it has been found that male dominating society
very often influence the women leadership in a both positive and negative manner. It is because
many a times female get extensive support from the men so as to move forward and grab the
leading position in the business world. On the other hand, 35% participants often found the role
of male dominating society on women leadership and its direct impact on the business
performance. In this manner, it is very important for corporation to integrate all related activities
and contribute towards the success of the business. In addition to this, 25% participants found
that male dominating society never influence women leadership even in a positive or negative
manner. Such kind of scenario must be considered by the business so as to cope up with the
changing scenario and delivering good quality of services to large number of buyers. Therefore,
majority of the respondents stated that women leadership very often influenced by the male
dominating society.
The information collected from secondary data does not represent the same outcome as
secondary data represent the male dominating society do not put the female forward to perform
better at workplace. On the other hand, primary data present the male dominating society is
helping women to grab the good opportunities by supporting them in many ways.

Theme 8: Satisfied with role of women decision making power in the long turn success of
the business
According to the collected information, it has been found that 50% respondents are
highly satisfied with role of women leadership in making the right kind of decision for long term
success of the business. Further, 30% participants are also satisfied through the active role of
women on the leading position of the business. This proves to be effective in integrating all
business-related activities and achieving the long as well as short term objectives. On the other
hand, 5% respondents are neither satisfied nor dissatisfied with the fact that women leader play
important role in determining the long-term success of the business by taking right kind of
decisions. Apart from this, 10% employees of women leaded corporation are not satisfied with
the mentioned statement. Moreover, remaining 5% participants are highly satisfied through the
role of women leaded corporation. Therefore, majority of the participants are happy with women
leaded corporation and their extensive support in the decision-making procedure so as to create
competitive edge of the business.
Therefore, primary and secondary information is consistent as literature review manifests
that women leaders focuses on integration of personnel and generating positive attitude among
them by available the comfortable work environment. Also, they tend to be quite patient and take
the long term decision by following the suitable mode of communication so as to ensure the
participation of workforce. Hence, long term growth is possible with the women leadership.

Theme 9: Women ignore the small issues or short-term objectives of the business
s
According to the collected information, 10% respondents found that small issue is not
focused by the women leaders as they tend to ignore the same in order to derive higher rate of
return and meeting the business objectives. Furthermore, 20% respondents found that women
working on leading position mind even a small stuff so as to maintain the good business
performance. Apart from this, remaining 30% do not have any idea about the same and have thus
given a neutral consent towards this statement. Lastly, 40% of the respondents have given an
unlikely agreement towards it where they do not consider such ignorance by the women where in
accordance to them, women are often considerate about several short-term objectives of the
business. In this manner, majority of the particular focuses on long term objectives
accomplishment aspects only with the women leadership. Therefore, it has been found that
majority of the respondents are happy or comfortable in the role of achieving the short-term
objectives of the business through focusing on small issues. In this manner, it is imperative for
corporation to determine the long-term vision only with the help of ignorance of small issues
which are being faced by the business.
The collected data are not consistent with secondary information as secondary
information hold on focus on women towards each and every small stuff of the business. They
like to make the better work environment under which company seek for its long-term growth.

However, primary data shows that women merely focus on long term vision and ignore the small
issues. Though, equal importance is given for both major and small issues in order to accomplish
the long as well as short term objectives of the business.
Theme 10: Women somewhat ensures continuous improvement of the organization with
their dedication and collaboration
The collected data from aforementioned graph bring-fourth outcome that 20%
participants do strongly agree with role of women in ensuring the continuous improvement of the
organization through dedication and collaboration and have thus rated the “most likely”
alternative given to them. Further, 25% participants do agree with the same and reflected that
continuous improvement is established by women leadership whereby firm determine the long-
term success in the marketplace through increased rate of return. In addition to this, 30%
respondents neither agree nor disagree with the same where in accordance to them, women
leaders in bringing the continuous improvement under the current working practices. Apart from
this, remaining 25% participants do strongly disagree and found that continuous improvement is
not brought by the women as they just focus on long term vision of the corporation. Although,
majority of respondents found that women play important role in bringing the effectiveness and
efficiency in the business through active personnel and their dedication towards the work.
The collected information is consistent with the primary data as women are proving
themselves by taking the right kind of strategies to control the cost and increase profitability by

putting active efforts towards the continuous improvement. They ensure to have better
communication with each level of management and address potential issues which are occurred
in the success of the business.
Theme 11: Focus on long term vision and opportunity seeking behavior are some aspects
manifests that women are contributing towards the success of the business
The above-mentioned diagram reflects that 25% respondents found that opportunity
seeking behavior of women helps to determine the success of the business. It enables them sign
the most effective deal by focusing on the external environment of the corporation. However,
45% found that women are highly focusing on the long-term vision of the business so as to
create competitive edge in the marketplace. 15% employees from the women leaded corporation
shed light on team work only that how effectively firm can achieved the business objectives
through active personnel and their participation in the decision-making procedure. In addition to
this, 15% respondents found that smooth functioning of business is another important aspect so
as to effectively determine the long-term success with the increased rate of return. However,
majority of the respondents found that women leadership skills make it possible to accomplish
the long-term objectives of the business. Though, they focus on different areas of business so as
to bring stability and support the operational activities of corporation in the right manner.
The primary data seems consistent to the literature review as women are considered as
the opportunity seekers due to their focus towards the long-term vision. They react as optimistic

so as to create the positive work environment and support the business-related activities in a
most effective manner. Furthermore, their long-term vision is generated by currently making the
customers or stakeholders satisfied.
Theme 12: Women are performing for better performance of the business
The collected information bring-fourth outcome that 25% respondents refer the women
leadership as they address issues on right time. This enables them to ensure integration among
workforce and generate higher level of satisfaction among them. Furthermore, 25% respondents
found that clear communication is determine by the women leadership so they can ensure better
performance of the business. In addition to this, remaining 25% respondents found that
integration of workforce is done by the women leadership under which it becomes easy to shed
light on increasing sales turnover and higher rate of return of the business. Lastly, 25% of the
participants are have presented an unlikely view towards it. Therefore, different kind of skills are
presented under the women leadership which proves to be effective for success of the business
and meeting expectations of all related stakeholders.
The data collected from primary information bring forth similar outcome that women are
contributing towards the good performance of the business due to their decision-making
capabilities and risk-taking behavior. However, poor education and lack of experience might
affect the business performance in a negative manner.

CHAPTER 5: CONCLUSION AND RECOMMENDATIONS
5.1 Conclusion
The dissertation on assessing the role of women leadership in achieving the long term
success of the UK businesses is conducted successful through meeting all its objectives. The first
objective “To understand the concept of feminist leadership” has been met through collection
of both primary and secondary data. It has been found that feminist leadership is different from
the male leader who possess several kind of skills with special focus on emotions. It enables
corporation to integrate all business related activities and derive the valid outcome for creating
competitive edge of the business in the marketplace. Furthermore, it can be concluded that
feminist leadership handle the business operation in a more different manner as they are
considered as the natural gives who care for others and value of human resources associated with
the business.
The second objective “To assess the impact of women leadership skills on the growth
and development of UK businesses” has been achieved through collection of both primary and
secondary data. It has been found that women leadership create unique impact on the business
performance by focusing on every small stuff of the corporation. However, the major focus of
the women leaders remain on long term objectives. Women leadership has positive impact on the
performance of the corporation as employees are integrated and motivated to perform better.
They basically like to incorporate the views and suggestion of employees into the decision
making procedure. This aspect facilitates to ensure growth and development of firm and in turn
assists firm to create its competitive edge in the marketplace.
Third objective of the study as “To investigate the factors promoting and hindering
women leadership” concludes that various positive and negative factors are there which affect
women leadership to a great extent. For example, the education background and experience of
female do affect the business performance in a negative manner. This happens only in case
women are not enough educated. In this manner, they have to suffer from several kind of issues
while taking the important decision in context of the business. Also, lack of experience among
them cause issue related to operational inefficiency. Owing to this, it is very important to follow
the suitable path for the successful completion of the business activities and supporting
corporation in deriving valid outcome. The negative perception of society and male dominating

society do not allow women to get the leading position in the organization. Moreover, the
dedication, punctuality, patience etc are some of the positive aspect which prove them at
workplace so as to improve the business performance in the right direction. The predict the
future by keeping into account the current scenario into mind. This assists firm to determine the
long run success in accordance with the prevailing situation. Therefore, women leadership is
highly contributing towards upward direction of the business and building its strong goodwill in
the marketplace.
5.2 Recommendation
The chapter of data analysis and conclusion section reflects that women leadership is
plays important role at workplace and putting efforts to accomplish the long term success of the
business. However, there are some ways tough which leadership among women can be improved
for success of the UK business. These are mentioned as follows-
 Learning and training program should be provided for women in accordance with their
field. For example a women related to IT sector, commerce and science must be availed
with good learning opportunities.
 The male dominating society must bring necessary improvement to provide equal right
for contributing in the decision making process in the family or society both
 Women must become more practical who are getting chance to work at higher level
because some time emotion decision leads to loss of the business activities. Owing to
this, they must learn to take the practical situation in case of emotional circumstances and
ensure the appropriate growth of the business.
 Regulatory framework should be implemented for education of the female and stop the
orthodox kind of activities associated with them. However, families associated with such
kind of practices can be punished through penalties. This leads to crate positive image of
the women in the society and treat them with respect and dignity.
 The domestic responsibilities must be equally divided between men and women so as to
determine their professional development in an equal manner. Here, men must take
initiative in handling the kids and completing other home related activities. This would
provide opportunity for female to get free on time and look over the professional
development.

 Leading women must continuously update themselves in accordance with the changing
world through exposure. They can take part in the conference and seminars which are
organized for women or men both. It would be beneficial to gain the knowledge related to
external world and support them with respect to professional as well as personal
development.
 The women leaded organization must have equal treatment for both men and women so
as to bright the gap between both gender. This would be effective to generate the feeling
of competition and both will work with integration. For example, they can be provided
chance to take part in the family businesses. It facilitates would help them to learn the
management related activities and show their expertise in the same field.
 The working women should not be forced to take the decision, however, the process of
decision making might involve male or men working in the organization. It would be
effective to take the right decision and ensure betterment of entire business. It would
generate the feeling of achievement as both will have equal contribution in the business
operation. It leads to create competitive edge of the business and develop higher level of
satisfaction among women.
 Male partner should become more supportive in order to render good experience and
knowledge related to leadership. For this purpose, small activities related corporation can
be handled to women so as to make them more experience towards the particular work.
 Women working at lower level must be promoted to the higher position in accordance
with their position. It would be effective to develop their leadership skills and positive
attitude among them.
 Organization must organize appropriate activities related to motivation and positivity of
women working in the organization so as to make the more confident. It aids to support
them contributing towards the business growth and deliver good quality of services to
large number of buyers.

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APPENDIX: QUESTIONNAIRE
Name: _________
Gender
 Male
 Female
Age: __________
1. Women leadership is more effective for the growth of the organization?
Number of
respondents Responses Percentage
6 Most likely 30%
4 Very likely 20%
8 Somewhat likely 40%
2 Unlikely 10%
20 100%
2. Why do you think that women leadership is effective?
Number of
respondents Responses Percentage
8 Dedication and honesty 40%
6 Establish comfortable environment 30%
2 Respect for women 10%
4 All of the above 20%
20 100%
3. Do you agree that women leadership assists help in reducing the employee’s turnover and
build competitive edge of the business?
Number of
respondents Responses Percentage
5 Strongly agreed 25%
5 Somewhat Agreed 25%
5 Agreed 25%
5 Not agreed 25%
20 100%

4. Which consequences might affect the performance of the organization in case women are on
leading position?
Number of
respondents Responses Percentage
5 Lack of experience 25%
7 Poor education 35%
8 Both 40%
20 100%
5. Are you satisfied with role of women as long term-strategic thinkers?
Number of
respondents Responses Percentage
4 Highly satisfied 20%
4 Satisfied 20%
10 Neutral 50%
2 Not satisfied 10%
20 100%
6. What is the potential barriers affecting women to become the good leader at workplace?
Number of
respondents Responses Percentage
5 Negative perception of society 25%
7 Overburden of domestic responsibilities 35%
4 Lack of role model 20%
4 All of the above 20%
20 100%
7. How often currently male dominating society influence the women leadership in a positive or
negative manner?
Number of
respondents Responses Percentage
8 Very often 40%
7 Often 35%
5 Never 25%
20 100%

8. Are you satisfied with role of women decision making power in the long turn success of the
business?
Number of
respondents Responses Percentage
10 Highly satisfied 50%
6 Satisfied 30%
1 Neutral 5%
2 Dissatisfied 10%
1 Highly dissatisfied 5%
20 100%
9. Women ignore the small issues or short-term objectives of the business?
Number of
respondents Responses Percentage
2 Most likely 10%
4 Very likely 20%
6 Somewhat likely 30%
8 Unlikely 40%
20 100%
10. Women ensure continuous improvement of the organization with their dedication and
collaboration.
Number of
respondents Responses Percentage
4 Most likely 20%
5 Very likely 25%
6 Somewhat likely 30%
5 Unlikely 25%
20 100%
11. Which of the following aspects manifests that women are contributing towards the success of
the business?
Number of
respondents Responses Percentage
5 Opportunity seeking behavior 25%
9 Focus on long term vision 45%
3 Teamwork 15%
3 Smooth functioning 15%

20 100%
12. Women are performing for better performance of the business.
Number of
respondents Responses Percentage
5 Most likely 25%
5 Very likely 25%
5 Somewhat likely 25%
5 Unlikely 25%
20 100%