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Role and Responsibilities of Marketing Function

   

Added on  2020-06-04

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MARKETING ESSENTIAL
Role and Responsibilities of Marketing Function_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1Role and responsibilities of marketing function-...............................................................1.........................................................................................................................................................5P2 Roles and Responsibilities of marketing inter-linked with organisational context...........6M1 Roles and responsibilities of various marketing function ...............................................8M2 Relationship between marketing and various organisational department .......................9D1 Critically evaluate the element of marketing function and how they are connected withother department of organisation ...........................................................................................9TASK 2............................................................................................................................................9P3 Marketing Mix of ALDI and LIDL...................................................................................9M3 Evaluate different tactics of marketing used in order to achieve company's objectives12TASK 3..........................................................................................................................................12P4 Produce basic Marketing-Plan........................................................................................12M4 Produce detailed marketing Plan ..................................................................................15D2 Design marketing plan that covers all elements of marketing-mix................................15CONCLUSION..............................................................................................................................15REFERENCES .............................................................................................................................16
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INTRODUCTIONMarketing is a process which involves buying and selling of goods and services. Itinvolves 4 P's of marketing which includes product, price, place and promotion. Good are thetangible products which are offered to the consumers (Berkowitz, 2010). Prices means the thecost the customer pays for the various goods. Promotion means the different activities to promotethe product. This process involves various integrated marketing communication channels whichhelps in promoting of the company which includes advertising, sales promotion, personal selling,online marketing, public relations, publicity etc. This report is based on ALDI which is globalsupermarket chain that mainly deals in providing discounted products to its target customer. The assignment discusses about various functions of marketing and its roles andresponsibilities in all departments of company. Project talks about the comparison of methods ofapplying the marketing mix to accomplish the business goals and objectives. Report discussesabout evaluating the market plan of the company so that firm can satisfy the consumers. Thishelps organization in maintaining the good brand image in mind of customers. TASK 1P1Role and responsibilities of marketing function-Marketing refers to various methods and procedures to promote various products ofcompany. Process involves good manufacturing, production activities with optimum utilizationof resources (Different Functions of Marketing, 2018). This means creation of good andinnovative products with minimum cost. It also includes coordination in various departmentssuch as human resource, finance, operations and other so that they can produce best goods whichcan satisfy customers. They evaluate needs and wants of different consumers and accordinglyproduce products. It uses various promotional functions such as advertising, sales promotion,online marketing, publicity, word of mouth etc. This helps in satisfying the customer needs andthus increases the profits of company. Different roles and responsibilities of AALDII towardsmarketing function is described below-1.Marketing Information System - It is the process of data gathering, evaluating anddistributing information of marketing so that managers can take relevant decisionsrelated to product and promotion (Blythe, 2012). Marketer research professionalidentifies needs, wants and choices of customers and gives the information to the1
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manager of ALDI company. This helps managers to to take relevant decisions such ascreating products according to requirements of customers and promotion of product.They make plans and procedures to create unique and innovative products whichsatisfies the customers. So through it customers can happy and satisfied. This helps inincreasing more revenues of company. So thus organization can create unique position inthe market.2
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