E-Essentials: Marketing and Product Growth

This assignment delves into the importance of E-Essentials in the market, highlighting their role in impacting customers and opportunities. It also discusses strategies for overcoming weaknesses and providing maximum satisfaction to customers through effective supply of products and services.

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
PART-1............................................................................................................................................1
P1 Roles and Responsibilities of Marketing Function................................................................1
P2 Roles and responsibilities of marketing relating to the wider organisation context..............2
M1 Roles and Responsibilities of marketing in context to marketing .......................................3
M2 Interrelationship between marketing and other functional units of an organisation............3
D1 Key elements of the marketing function and interrelate with other functional units of an
organisation ................................................................................................................................4
PART-2............................................................................................................................................4
P3 Ways in which different organisations apply the marketing mix to raise objectives............4
M3 Different tactics applied by EE company.............................................................................6
D2 Strategic marketing plan that applies the use of 7 Ps............................................................6
PART-3............................................................................................................................................6
P4 Evaluating basic marketing plan............................................................................................6
M4 Detailed coherent based marketing plan...............................................................................8
CONCLUSIONS..............................................................................................................................9
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is method of buying and selling of goods in the market. It is a process under which a
producer produced down the goods in the market and after producing goods it essentially sends
down goods to his seller in way of providing satisfaction to them(Becker, 2015). The buying and
selling of goods process is not an easy process because there are so many activities is done
between them to make down the product successful at each course such as packing, branding,
tagging, labelling, advertising and delivering. The current report is based on Everything
Everywhere limited company which is a British mobile network operator, internet service
provider company having the largest network and its headquarters is situated in UK. This report
also covers how the EE company plays down a role, responsibilities under marketing and
interrelates their functions with other units.
PART-1
P1 Roles and Responsibilities of Marketing Function
 Understanding Customer needs:The First role of marketing department is to understand
the customer needs and produce the goods and services accordingly. In EE limited
company the marketing department task is to plan down the product and services through
internal channels by way of creating surveys, they capture the information ad receiving
feedback from them.
 Conducting campaign for marketing initiatives:The marketing department also running
down the campaign and taking initiatives and focuses on producing the goods and
services and communicate with their customers(Benedetti, Piersimoni and Postiglione,
2015). In this cited organisation they also launching various campaigns to attract its
customers.
 Improving sales:The cited organisation marketing department is to know about their users
and their feelings so for improving the sales of their product they directly contact with
their customers
 Managing marketing budget:The marketing department under EE limited company
should be able to make down the plan according to their budget such as sales budget,
production budget and so on(Taherdoost, Sahibuddin and Jalaliyoon,2014). They
focusing down the budget firstly and accordingly they prepare their plans to raise down
objectives.
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 Conducting marketing research:Before launching down any product and services in there
market firstly they conducting down the market research on their product and by using
that technique first they identify its impact and after completing it they launch their
product successfully in the market.
 Developing marketing strategies:The marketing department of the cited organisation
forming various plan and strategies and implement it while carrying out their production
and, marketing and develop their strategy regarding the course of product and by using
that they launching it to their customers and such things help them in increasing their
sales and also make their product successful.
P2 Roles and responsibilities of marketing relating to the wider organisation context
There are certain roles and responsibilities relating to marketing and they are as follows:
 Defining and managing brands:Branding is essential feature without that the value of
goods can not be determined(Conradie, Roberts-Lombard and Klopper, 2014). So,
company should determine their brand properly, so that leads to attract its customers and
directly helps them in increasing their sales. In cited organisation brands plays and
important role and it is necessary for the marketing department to manage their brands
properly. The department is to analysis the market properly and then planning is to be
done so that negative impact will not arise on their brand. The company have to consider
out the tangible and intangible elements that made impact on their brand directly or
indirect and creating its value. The tangible elements in form of product, price, labelling,
branding, tagging and intangible in form of the experience that the consumer has had
with brand, their relationship with the brand .The brand manager should decide out the
market properly and to check down the overall impact that create on their customers
regarding taste, fashion and preferences.
 Producing marketing and promotional materials:The cited organisation have to adopt
down the promotional process with great care so that sales will not be impacted and
promotional activities will be carried out effectively. The said organisation marketing
department also have to consider down the production and promotional technique in
marketing. It should have been created in such a way that it tells about the product
positivity and also attract its customers. They have to care regarding the elements such as
product design, logo, graphics, colour, design the such all the important things are to be
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taken care by the production department and according to that promotional technique in
form of advertising is done to make down the product successful and fulfils down the
objectives for which it is meant.
 Marketing is more than just branding:Marketing tells about how the organisation will
conduct their business and to whom they want to conduct their business and such
message will be clear and effective manner so that the other organisation will conduct
their business with you. It helps down in creating awareness of the product,
service ,brand among with target market so they can also believe that company can help
them in accomplish their goals. The cited organisation also following down such lines to
make their business effective and establishing their dominant position in the UK market.
M1 Roles and Responsibilities of marketing in context to marketing
There is a great role and responsibilities of marketing in context related to EE limited company
and marketing department plays down an essential role and managing their brands in such a way
it gives clear description about the product and also attract its customers. It also using their
promotional technique method and reaching their product and services to their customers and
also attracts them. They also using marketing and conduct their business with other organisations
and helps down the other organisation in accomplishing their goals and by that way it is one of
the largest company and capture down the market successfully and raising its brad value in the
market.
M2 Interrelationship between marketing and other functional units of an organisation
There is a great relationship between marketing and other functional units of an organisation.
The effective communication techniques plays down a vital role in the enterprise. It helps down
the management in performing their basic functions such as planning, organising, directing,
staffing and controlling. In EE limited company it focusing down the certain importance related
to it and they are as follows:
 The effective communication process helps down the employees and also motivate them
to do their activity because the task and work which been assigned by using
communication technique will be clear and it guides them to perform their activity.
 It also helps down in creating the relationship among employees and management and
also helps down the employees and staff to perform their task and also helps them in
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improving their performance in order to make down the organisational decision effective
and raising its objectives and growth.
 There are certain other ways which helps down the organisation in developing their
performances such as Journals, meetings, conferences and seminars and EE limited
company performance will be better when they focusing towards the communication and
using that properly while conducting their working.
D1 Key elements of the marketing function and interrelate with other functional units of an
organisation
The communication techniques which are using under the cited organisation motivate their
employees and guides them to conduct their working. It also helps down an employees and staff
during conducting their activity so that task can be done and effective decisions will come out.
Moreover, there are certain methods are using in form of meeting, seminars to develop down the
performance of the enterprise. The cited organisation using the effective communication
techniques and focusing on it to make down the relationship better and it also helps down the
organisation in raising there objectives.
PART-2
P3 Ways in which different organisations apply the marketing mix to raise objectives
The EE limited company is one of the largest mobile network company in UK. It has near about
30 million customers and considered to be one of the largest operator of 4G services and it is also
adopting various marketing mix process and applying it to conduct their selling and providing
network to their customers as compare to Vodafone.
It also using 7ps and there strategy is different as compared to Vodafone
 Product:Product is something that buyer can purchase form the market in order to meet
their requirements and satisfied their wants. In EE limited company they are dealing in
providing service to their users so the connection can be made and while providing
services it is essentially important for the people to examine the range of the product
firstly regarding their signals strength,4g services then after satisfaction the customers
purchase it and the EE limited company main aim is to give maximum satisfaction to
their customers in terms of quality and service in each course. But, in Vodafone it
includes vice, messaging and data solutions and company offers a different services and
products to their customers according to their needs and different segments of customers.
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 Price:The cited organisation must be very careful in designing and deciding out the price
of the product's ad services that they are transferring and providing it to their users and
whatever they are deciding they decide according to their customers while in Vodafone,
the products and services mentioning its prices so it makes clear to their customers before
purchasing the products and services
 Promotion:It is one of the important concept and the cited organisation conduct their
promotional activity using down a traditional technique such as television, internet,
advertising for promotional work and by that way they targeting their customers and also
providing a chance to their users to give their opinions while in Vodafone using down the
promotional activity and appeal to their customers by using various iconic personalities
and sportsmen and increasing their brand value and promotional activity conducted by
them with help of advertising, social media platform and by that way they reaching their
products to the large number of individuals(Siegel and Worrall, 2014).
 Place:In order conducting down the effective marketing the EE limited company giving
down maximum satisfaction to their customer, the company using down the process of
channel marketing and also distributing their product and services by using various
distribution methods while in Vodafone it includes voice messaging, data solutions and
company offering down different services and products to their customers according to
their needs and different segments.
 People:The every individuals in form of leaders, managers and employees playing down
a vital role under the company's success. The team of effective people are there who
helps down the customers in solving down the issues and grievances and playing their
part to make down the product successful. In Vodafone, they always give priority to
them, their customers and it also having a staggering people who conduct their working
and solving te issues which arise in the minds of customers and they are the important
individuals in the growth and development of Vodafone.
 Processes:In cited organisation, the customers not only taking interest in purchasing
down the products and services but they also interested regarding the receive of product
and services. The EE company is providing various services and it should have taken care
that all the process should have been conducting out in an effective manner and consumer
can access it easily. But, in Vodafone they give their customers a great value and
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whatever they decide according to their users and providing various facilities in top ups,
SIM cards according to their needs.
Physical evidences. The EE company offering down different ways of clues and evaluating its
quality and provide the services accordingly in order to gain success in the market. The
Vodafone issue SIM card to their every customers and having different customers service centre
across the nations. Moreover, they have different vouchers, top ups, digital services facility and
all such things they provide to their customers and gaining success in the markets.
M3 Different tactics applied by EE company
The various tactics used by EE Company in form using down the strategies and plans to sale
down the product in the market(Kapadia, Rajana and Varma, 2015). They prioritize to their
customers and their products sales, They communicating with the customers time to time
regarding the services they provide, by using down such tactics they give maximum satisfaction
to their customers and increase their sales.
D2 Strategic marketing plan that applies the use of 7 Ps
The strategic plan prepared by the company to increasing their products and services and using
their strategies and plans under different strategies under marketing mix concept for making their
product successful at each course and it also helps down the cited organisation in increasing their
sales and also helps down them in attracting their potential customers(Laran and Tsiros, 2013).
PART-3
P4 Evaluating basic marketing plan
It is a document which essentially use by the company for advertising purpose by considering
out the factors related with the upcoming years. The following activities and steps taken by EE
company and they are as follows:
 Executive:It prepares down the plan which considering out the marketing environment of
EE company and also identifying the strategies' ad recommending the suitable methods
that to be adopt on by using down the various models(Lehmann and Bengart, 2016). It
will be very vital factor to examine down the internal and external factors of the
environmental which made an impact on business. The internal factors can be identify
through with the help of SWOT analysis and external with the help of PESTLE analysis.
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The cited organisation performance, value chain and product will be review through this
technique.
 Company overview:It is one of the largest network operator which situated in UK.
Various mobile companies are there who operating their functioning by help of EE
company. It is the British largest network. The said business is also the part off the BT
group which is one of the advance and developing digital communication organisation lie
under UK and also delivering down various services in form of mobile and
communication(Lock, 2014). It has near about 5600 retail stores across the various parts
of te nation which essentially conducting activities such as selling down mobile phones
and providing down network facilities in form of wholesale and fixed. They mainly
considered 3 brands in which they are dealing such as EE roof, orange and T mobile.
 Current marketing analysis according to the situation:the SWOT analysis can be taken to
determine down the current market situation. They have certain strength and weakness
and there strength is that they cover down the largest market in UK and other bodies
including biggest 3G network. They operating their function near about 580 organisations
and including 100 franchise stores which is located under the shopping malls and streets.
It has also weakness that they are generally targeting the segment of business and that
affect their individuals. They provide opportunities by way of providing services to the
small organisation ad helps them in accomplishing their goals. They grow market in the
field of telecommunication so that B2B can be conduct easily between enterprises. Apart
from that there are various Threats been involving under EE company limited is that there
are various attackers who hacking down the website and attacking down the mobile
phones which discourage their customers. The another threat is that there are various
competitors are been involved in field of telecommunication and mobile service such as
Vodafone group,O2 and so on. Due to increase in competitors in the market it affects
their product and services and also losing their value in the market.
The External factors can be analysed with the help of PESTLE factors and they are as follows:
 Political factors:The UK government analysed down the various issue which are bee
involve in the market. The UK government frame down various laws and it is very
important for the business to implement it while conducting their operations so that
maximum satisfaction can be given to the customers at each course and it is essentially
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for the cited organisation to consider down the factors and follow the rules and
implement it for conducting successful operations. The cited organisation need to
maintained their standards in services and products as well.
 Economic factors:economic factors such as exchange rates, inflation also made an impact
on the cited organisation, to reduce down such emittance the government take down the
various factors to control such process such as involve action plan, VAT and other
benefits which made the organisation services effective and also delivery can easily be
done.
 Social factors:Every customer behaviour is different from other and it will be changing
according to the demographic condition which create in the market. Some customers only
purchase down the services in order to satisfy their wants and some want because to
create their reputation through using such branded goods. This factors also made an
impact on EE limited company because different age groups having different
requirements some want internet facility, some want calling or texting message facility
and by that way they create an impact on EE company(Null and Lobur, 2014).
 Technology factors:The advance technology under EE plays down a efficient role
because it helps in providing maximum satisfaction to their customers and by using
advance technology company created various product and services according to the
conditions and demands which create in the market.
M4 Detailed coherent based marketing plan
The coherent marketing plan helps down the cited organisation IN raising their objectives, the
company identified their weaknesses and will try to overcome their weakness by providing
various effective services to their customers(Sharma, 2013). So, company increase their work by
providing maximum satisfaction to their customers at each course. The other technological and
economic conditions also helps down the company because by considering out such condition
company produce the goods in the market and increasing their services across the various
nations.
CONCLUSIONS
It can be conclude from the above report that EE playing down an essential role in the market ad
it also made an impact on their customers. It also explores down the various opportunities in the
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market and that helps down the cited organisation in creating its strength in the market. It also
various services to their customers and provide them maximum satisfaction and it can be done
effective supply in course of their product and their service and raising its growth and
profitability and creating its dominant position in UK. It makes the effective plan so which helps
them in identify their strengths and weaknesses and by using that plan company is working on
their weakness and try to overcome their weakness by providing various services to its
customers.
REFERENCES
Books and journals
Becker, S. J., 2015. Direct‐to‐consumer marketing: A complementary approach to traditional
dissemination and implementation efforts for mental health and substance abuse
interventions. Clinical Psychology: Science and Practice. 22(1). pp.85-100.
Benedetti, R., Piersimoni, F. and Postiglione, P., 2015. GIS: The Essentials. In Sampling Spatial
Units for Agricultural Surveys (pp. 49-62). Springer Berlin Heidelberg.
Conradie, E., Roberts-Lombard, M. and Klopper, H. B., 2014. Brand awareness in the services
sector influenced by eight internal marketing elements. Journal of Global Business and
Technology. 10(1). p.25.
Kapadia, A., Rajana, K. and Varma, S., 2015. OpenStack Object Storage (Swift) Essentials.
Packt Publishing Ltd.
Laran, J. and Tsiros, M., 2013. An investigation of the effectiveness of uncertainty in marketing
promotions involving free gifts Journal of Marketing. 77(2). pp.112-123.
Lehmann, S. and Bengart, P., 2016. Replications hardly possible: Reporting practice in top-tier
marketing journals. Journal of Modelling in Management. 11(2).
Lock, M. D., 2014. The essentials of project management. Ashgate Publishing, Ltd..
Null, L. and Lobur, J., 2014. The essentials of computer organization and architecture. Jones &
Bartlett Publishers.
Sharma, N., 2013. Marketing Strategy on different stages PLC and its marketing implications on
FMCG products. International Journal of Marketing, Financial Services & Management
Research. 2(3). pp.121-136.
Siegel, L. J. and Worrall, J. L., 2014. Essentials of criminal justice. Cengage Learning.
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Taherdoost, H., Sahibuddin, S. and Jalaliyoon, N., 2014. Features’ Evaluation of Goods,
Services and E-Services; Electronic Service Characteristics Exploration. Procedia
Technology. 12. pp.204-211.
Thomas, D. C. and Lazarova, M. B., 2013. Essentials of international human resource
management: Managing people globally. SAGE Publications.
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