Strategic Management - Rolls Royce

Running head: STRATEGIC MANAGEMENT - ROLLS ROYCE
STRATEGIC MANAGEMENT - ROLLS ROYCE
Name of the Student
Name of the University
Author Note

1STRATEGIC MANAGEMENT - ROLLS ROYCE
EXECUTIVE SUMMARY
Strategic management refers to the formulation and the implementation of the main goals and the
key initiatives that have undertaken by the concerned management of the organization on the
behalf of the owners of the concerned business organization. Rolls Royce is a British automobile
company that has been active since the year 1998. The company deals in the manufacture of
various automobile vehicles as well as has its holding in the aerospace industry as well. The
following report deals with the strategic management processes that are implemented in the
British automobile company of Rolls Royce. The report opens with an overview of the
automobile company and proceeds to put forth an analysis of the competitive environment of the
company. The report proceeds further to put forth an analysis of the internal affairs of the
company.

2STRATEGIC MANAGEMENT - ROLLS ROYCE
Table of Contents
Introduction..........................................................................................................................3
Industry analysis..................................................................................................................4
PESTEL Analysis............................................................................................................4
Porter’s Five Force Analysis...........................................................................................6
Internal analysis...................................................................................................................7
SWOT Analysis...............................................................................................................7
Conclusion.........................................................................................................................10
References..........................................................................................................................11

3STRATEGIC MANAGEMENT - ROLLS ROYCE
Introduction
Strategic management refers to the formulation and the implementation of the main goals
and the key initiatives that have undertaken by the concerned management of the organization on
the behalf of the owners of the concerned business organization (Rothaermel 2015). The strategic
management of the organization is generally dependent on the consideration of the resources that
the concerned company might have been utilizing as well as the assessment that is made on the
basis of both the internal and the external environment that are observed in the operational
environment of the concerned business organization (Lasserre 2017). The strategic management
of the organization generally relies on the setting of the objectives of the concerned organization,
the analysis of the competitive environment wherein the company had been operating. The
strategic management of the company should also take into the consideration the analysis of the
internal environment of the concerned organization, the evaluation of the strategies that are taken
into consideration and ensures that the concerned management of the company implements the
strategies in the concerned departments of the organization. Rolls Royce is a British automobile
company that has been active since the year 1998. The company deals in the manufacture of
various automobile vehicles as well as has its holding in the aerospace industry as well. The
various business ventures of the company are inclusive of the civil and the defense aerospace, the
marine and the other energy markets (Rolls-royce.com 2018.). The following report deals with
the strategic management processes that are implemented in the British automobile company of
Rolls Royce. The report opens with an overview of the automobile company and proceeds to put
forth an analysis of the competitive environment of the company. The report proceeds further to
put forth an analysis of the internal affairs of the company.