Rooms Revenue Management

ROOMS REVENUE
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................................3
MAIN BODY..................................................................................................................................................3
PART- A........................................................................................................................................................3
1) Business climate of the hotel location.................................................................................................3
2) Hotel chain and category with the competitive set.............................................................................4
3) Intended market segment...................................................................................................................4
4) Room pricing policy.............................................................................................................................4
5) Distribution channel strategy..............................................................................................................5
PART- B........................................................................................................................................................5
WEEKLY PERFORMANCE SUMMARY TABLE (Please complete - only this is to be included in the project –
refer to the project brief Part B) .................................................................................................................7
CONCLUSION...............................................................................................................................................8
REFERENCES................................................................................................................................................9

INTRODUCTION
Hotel industry is at boom with the increase in the travelling and holidaying nowadays.
The hotel provides the guest with the accommodation facility, food court and the other amenities
like the entertainment zones etc. This project shall be demonstrating the execution of a business
plan in respect of setting up a Taj hotel chain in Dubai. It shall be highlighting the various
aspects of the developed business plan and associated strategies. The report shall be reflecting
upon the business climate of hotel industry in Dubai and why it has been the preferred location.
Apart from that the category and the competitive set of the Taj hotel chain. Further it shall be
discussing upon the proposed market segment that it intends to enter, room pricing policy and the
distribution channel strategy.
MAIN BODY
PART- A
1) Business climate of the hotel location
The business plan proposed to establish the Taj hotel chain in the location of Dubai is due
to the business climate of the hotel industry in Dubai. Dubai is considered as the rising giant of
the global hotel industry and this is the reason that it is one of the best locations preferred for
setting up a hotel. The high level of demand helps in the revenue management and generating the
future growth prospects for the business (Shao and et.al., 2020). Since the tourism rat is high in
Dubai and because of that it can be evidently noticed that the luxury consumption of the hotels in
comparatively way more than any other prospective location. The past statistics show that Dubai
has one of the highest occupancy rate, highest visitor expenditure, RevPAR is maximum etc.
These are one of the significant reasons for which establishing a hotel chain in Dubai will
be a profitable venture for the entrepreneur. The guests at the hotel fly to Dubai for the various
prospective reasons which are holidaying purpose, business meetings or conferences or either to
meet their relatives, friends and family. Also it can be analyzed that the place has opportunities
for the future growth prospects as well which can be capitalized upon whenever needed to build
competitive edge in the market. So the business climate can be said to be positive as the demand