Importance of PESTEL Analysis for Royal Bank of Scotland

ROYAL BANK OF
SCOTLAND REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
STRUCTURE AND GOVERNANCE............................................................................................3
Organisation overview.................................................................................................................3
Structure of company...................................................................................................................3
Board of directors........................................................................................................................3
The executive and non-executive directors.................................................................................4
IMPORTANCE OF PESTEL ANALYSIS.....................................................................................4
PESTEL FRAMEWORK OF ORGANISATION...........................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
The macro-environment of an organisation deals with a set of different practices in order to
identify the external factors that are affecting the organisations growth. A strategic management
is said to be one of the most essential components of every organisation whether it be any
industry it is operating in. The PESTEL analysis is said to be the tool that will deal with the
political economic social and technological aspects of the organisation (Pan and et.al, 2019). The
report deals with the importance of PESTEL analysis as well as a personal framework with
regards to the company Royal Bank of Scotland. The Royal Bank of Scotland is the most
relevant branch that deals with the retailing banking as well as the commercial banking industry.
It is said to be operating in almost 700 branches around Scotland. The Royal Bank of Scotland is
said to be one of the subsidiaries of NatWest and ulster Bank. The report highlights the structure
of the Royal Bank of Scotland along with the PESTEL framework.
STRUCTURE AND GOVERNANCE
Organisation overview
There are different retail and commercial banks in Scotland one of which is the Royal Bank. The
Royal Bank of Scotland is the most relevant brand of being the best retailing Bank in Scotland
(Islam, 2017). It has emerged as one of the subsidiary of NatWest group along with their bank.
The bank is said to be one of the most prominent one in delivering the services according to the
norms of people around. With its wide range of banking services that has been able to expand in
700 branches and mainly the one and Scotland. It has attained a name of becoming the best
branch out of which there are almost many other banks in and around Scotland. The name and
fame of Royal Bank of Scotland is said to be unique and is operating separately upon all the
circumstances (David, 2019). It has been 32 years since its establishment and never fail to
provide the best services till date.
Structure of company
The structure of Royal Bank of Scotland is said to be one of those tall structures with consists of
command chairman that are present in the hierarchy. These are said to be the entry level
employees governed by different boards and community.
Board of directors
The Royal Bank of Scotland contains 11 board of directors along with Chairman and executive
directors. There seems to be a collectively big board of directors in the organisation (Matovic,