Royal Satchels: A Feasibility Study for a New Leather Satchel Business

BM564 Enterprise
and
Entrepreneurship

Index
• Introduction:
• MAIN BODY
• Motivation for the selection of business
• Explanation of Feasibility studies performed
• Description of new product to be launched in the market
• Evaluation of Potential opportunities present in the market
• Assessment of the attractiveness of leather industry
• Description of Vision of the company
• Conclusion
• References

Introduction
Entrepreneurship basically refers to producing a business idea in order to satisfy the new
demands of customers. The main purpose of entrepreneurship is to provide effective
solutions to the real world problems faced by the customers. For this report, Royal satchels
is selected as a new start-plan in which the company will offer soft leather and medium
size satchel style of bags to business working men.

Motivation for the selection of business
The idea behind new start-up plan related to manufacturing light leather quality satchel
bags for men is driven by many factors. First reason is that the growth rate of leather
industry is huge in the market. There is golden opportunity for establishing a quality leather
satchel product in the market. The other factors is that there are many expensive and
heavier satchel bags present in the market.