Importance of Effective Employee Selection in Retail Sector - A Study on Asda PLC, UK

This research project aims to analyze the importance of effective employee selection on organization in the retail sector, focusing on Asda PLC in the UK. The project will explore various methods used by organizations for employee selection and assess their effectiveness. The study will also examine the role of employee selection in the growth of Asda and recommend strategies for improving the effectiveness of employee selection.

RESEARCH PROJECT

TABLE OF CONTENTS
Chapter 1: Introduction....................................................................................................................1
1.1 Possible Outline of research and specification.................................................................1
1.2 Factors contribute towards process research project selection.........................................2
1.4 Research Project specification..........................................................................................3
1.5 Appropriate plan and procedures for the agreed research specification...........................4
Chapter 2: Literature Review...........................................................................................................6
1.3 Critical review of key references......................................................................................6
Chapter 3: Research Methodology...................................................................................................8
2.1 Mathcing resources effeciently with research questions and Hypothesis........................8
2.2 Proposed research investigation in accordance with agreed specification....................10
Chapter 4: Data Findings, Analysis and Discussion .....................................................................12
2.3 Collation of relevant data and statistics..........................................................................12
3.1 Research evaluation techniques......................................................................................14
3.2 Interpretation and analysis of outcomes.........................................................................15
Chapter 5: Conclusion, Recommendations and anticipated Limitations.......................................21
3.3 Recommendation and Justification.................................................................................21
4.1 Format and appropriate media for presentation of outcomes.........................................21
Covered in Poster.................................................................................................................21
REFERENCES..............................................................................................................................22
Books and Journals...............................................................................................................22

Chapter 1: Introduction
1.1 Possible Outline of research and specification
Background of the study
In this competitive business environment, highly qualified employees are required for
organisations in every industry who possess the capabilities to provide innovative for expansion
of business ( Karim, Huda and Khan, 2012). Employees are considered as important asset of
business enterprise because they play important roles in providing continuous growth and
success of organisation in industry (Jehanzeb, Rasheed and Rasheed, 2013). In present scenario,
Companies are providing their major focus on selection of appropriate method through which
they will be able to select qualified employees at workplace. In retail sector, employer also
require a team that they can count to get the work doen while they focus on other aspects. For
effective employee's selection, various methods are applied by manager through which they can
attract best and required talent for specific job position. It is considered as complex task that
needs to be performed by managers through appropriate planning and following the process in
order to achieve the desired potential employees at workplace.
In addition, there are various important functions are required to be accomplished by
employees at workplace which requires expertise and experience. For accomplishment of task
such as production, marketing, promotion, sales, operations and human resource's management,
there is major requirement of potential employees. However, implementation of effective process
will enable the enterprise to attain right person for specific job position at workplace. In present
scenario, researcher needs to carry out analysis on the significance of effective employee
selection on organisation in retail industry. For this, ASDA Stores Ltd. is taken in to
consideration by Scholar to carry out research in appropriate manner. It is British supermarket
retailer which is now having over 525 stores across the UK and has been a part of Walmart Since
1999. Company has employed almost 160000 employees and also have a well-deserved
reputation for being the best and continuous growing firm in industry.
Project Aim:
“To analyse the importance of effective employee selection on organization in retail
sector- A study on Asda PLC, UK”
Project Objectives:
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 To understand various method to assess effectiveness of employees’ selection in
accordance with retail sector enterprise.
 To analyze the importance of having effective employee selection at Asda stores Ltd.
 To analyses different methods that are used by organization in employee selection in
Asda stores Ltd. To recommend the strategies for improving the effectiveness of employees’ selection.
Project Scope:
The scope of this project is based on analysis of retail industry in wider context and
understand the effectiveness of process applied by manager in ASDA PLC for selection of
potential employees at workplace. Different methods and strategies will be applied to analyse
significance of effective employee selection in organisation.
Research questions
 What is the effectiveness of employee selection in accordance with retail sector?
 What is the role of employee selection in growth of ASDA in industry?
 What is the important of effective employee selection at ASDA stores Ltd?
1.2 Factors contribute towards process research project selection
Various important factors are there which contributes towards the process of selection of
research process such as:
Availability of data: It is an important and essential factor that affects and increases motivation
of scholar towards selection of research topic on analysing the importance effective employee
selection on organisation in retail sector. In this subject area, the data will be easily available and
along with the same efforts for which the qualitative data has been selected and extracted by
scholar. Moreover, the topic will be interesting and relevant data and information about the
subject matter will be easily available.
Specific area of interest: Scholar also has specific interest in this area or topic. In thsis research
project, it is essential for carryout research in those area in which he has interest. As the
researcher, has specific area of interest in the related subject matter. Thus, the factors will
contribute towards selection of research project eventually.
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1.4 Research Project specification
Specification research project implies to the methods which have used by scholar
completion to analyse the importance of effective employee selection on business in retail sector
enterprise. It is also aims to attain high competitive skills and effectiveness for completion of
research project in appropriate manner (Smith, 2015) For accomplishment of aim and objectives
of research, it is also considered as effective for scholar to use an appropriate research
methodology. In relation to this, the specific research methodologies that will be used in present
study to carry out small scale research in retail industry is mentioned below:
 Research Philosophy: It is considered as belief of scholar in the way through which the
data related the topic will be collected. Research philosophy has been classified in
various types such as positivism, interpretivism, pragmatism and realism. In this research,
scholar will use positivism research philosophy because it helps in analysing theories and
methods for collection of relevant information related to research (Bauer, 2014).
 Research Design: It is the overall strategy which is applied by scholar for integration
research components in coherent and logical manner to ensure that research problems
will get accomplished (avin-baden and howell-major, 2013). It is mainly divided in to
two parts such as explanatory and descriptive. In this, descriptive research design will be
selected by scholar for completion of project. This allows the scholar to comprehend the
subject matter and eventually scholar will be able to answer the research questions in
appropriate manner.
 Research strategy: It is important plan that by which the scholar will be able to answer
the research questions and address the problems in appropriate manner. Research
strategy has been classified within two categories such as qualitative and quantitative
strategy (Humphries, 2017). In this research, scholar will intend to use combination of
both strategies to analyse both primary and secondary data in appropriate manner.
 Research Approach: This research approves are utilised for testing the important
assumptions and reliability of hypothesis. This research approaches have been classified
within two categories such as inductive and deductive research appropriate manner. In
this study, scholar will utilize the deductive research approach for analysing and testing
the validity of assumptions.
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 Data collection: It is also considered as process of gathering data from different sources,
methods and approaches. Significantly, there are two important methods of data
collection such as primary and secondary method. For collection of data on importance of
effective employee selection in organisation is considered as important for collection in
appropriate manner.
 Data analysis: Data collection is analysed as the process of gathering and collecting the
data through various important methods and the approaches for testing the validity of
assumptions.
1.5 Aappropriate plan and procedures for the agreed research specification.
Activiti
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Identif
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Critica
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literat
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Develo
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draftin
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Data
analysi
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interpr
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Discus
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conclu
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Forma
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Final
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Chapter 2: Literature Review
1.3 Critical review of key references
Methods to assess effectiveness of employee’s selection
According to Vasquez, (2014), employers in organisation will be able to analyse the
effectiveness of employees selected in the process for specific job by analysing its past
performance, skills and abilities to perform the job roles as well as responsibilities. In this
competitive era, employers focus on measuring skills and capabilities of employees at workplace
which enables them to perform job in appropriate manner. For managing employee's
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performance, company will be able to attain specific objectives for collection of data in
appropriate manner. High class selection of employees will enable scholar to attain different
participation and skills of employees at workplace
According to Bentley and et.al, (2012), performance appraisals of employees could be done by
manager for analysing of their effectiveness and past performance. It is considered as regular
review of employee’s job performance and the overall contribution toward organisation. In order
to analyse requirements, employees always measure effectiveness of its employees which helps
in organisation objectives.
Methods that are used by organization in employee selection
There are usually three methods of effective employee selection which are used by
organisation to attain potential talents at workplace as stated by Heizer, (2016).
General Mental ability: According to Arokiasamy, (2013), this approach is effective at
predicting the performance of employees in future in every type of job at all levels and in very
industry. It can be assessed by employees in variety of ways from 3 minutes’ paper and pencil
test like the wonderlic and other methods like online computer adaptive tests are also
organisation by organisation for selection of employees (Effective Employee Selection Methods,
2012). Through this, managers will be able to analyse the cognitive ability of employees which
is universally related to their performance across all jobs and appropriate levels from the
manufacturing to executive directing.
Structure interviews: BNS and HV, (2013) describes that behaviourally based interviews are
taken by manager in which applicants are asked a series of specific, predetermined, job related
questions through accomplishment of their responses are scored using detailed criteria. After
interview, employee rating is compared for determining their consistency or integrator reliability.
These will help the managers extremely at predicting individual's performance when it is applied
properly.
Situational judgemental test: Brinkmann (2014), Another important method which is used by
manager for effective employee selection which is commonly used by employers to measure the
ability of individual to deal with some specific situations at workplace. In this, applicants are
asked to select from alternatives to a variety of hypothetical situations which are relevant to the
target job. Through this, manager will analyse the areas of growth and development for newly
joined employees.
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Importance of having effective employee selection
According to Vaioleti, (2016), having good quality employees is the number one goal for every
employer. Selection of qualified employees enables manager to delegate responsibilities for
reducing the burden of work. Through development of job description and advertising in places
where they know manager will be able to attract people with appropriate set of skills in the first
step. It is also important identify what tasks manager needs employees to complete and whether
they capable of training them or not.
According to Brinkmann, (2014), Application of effective selection procedure and
method is important to raise competitive advantage of organisation against rivals. Potential
employees’ ca helps in growth of organisation in market. This also helps in establishing
confidence in knowing that manager have logically gone through a recruitment process and
selection of people based on predetermined matrix. All these benefits will have impact on
company's bottom line which illustrates how the essential the recruitment and selection process
is effective to an organisation's workforce and success of overall business. Recruitment and
selection of qualified employee directly influence the employee engagement as it helps in
determining behaviour and potential of employees through which they will get motivation at
workplace.
Chapter 3: Research Methodology
2.1 Matching resources efficiently with research questions and Hypothesis.
Questionnaire is formulated which is effectively used to match the resources with research
questionnaire and hypothesis. Survey is conducted by researcher through questionnaire.
Questionnaire
Name:
Age:
Designation:
1. Does ASDA apply appropriate and effective selection employee selection procedure?
(a) Strongly Agree
(b) Agree
(c) Disagree
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(d) Strongly disagree
2. Does ASDA have employee referral schemes?
(a) Yes
(b) No
(c) Not sure
3. Does ASDA conduct psychometric tests while selection of employees?
(a) Yes
(b) No
(c) Not sure
4. Do you feel that effective employee's selection has increase employee engagement at
workplace?
(a) Yes
(b) No
(c) Not sure
5. Which one is the most important method which is usually applied by ASDA for selection?
(a) General mental ability (GMA)
(b) Structured interviews
(c) Situational Judgemental Test
6. Does ASDA clear determine position objectives, requirements and specification in the
selection process?
(a) Yes
(b) NO
(c) Not sure
7. Does HR provide an appropriate pool of potential applicants?
(a) Yes
(b) NO
(c) Not sure
8. Which one is the most important basis of screening candidates?
(a) Interview outcomes
(b) Results of Psychometric test
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(c) Rating of situational test
9 Does the effective employee selection is important for ASDA?
(a) Yes
(b) No
(c) Not sure
10. Provide your suggestion for improvement in effective employee selection in ASDA.
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2.2 Proposed research investigation in accordance with agreed specification.
Research methodology consists of some specific strategies and techniques which are used
by scholar to accomplish the project in appropriate manner. These methods used to provide a
specific direct to research and achievement of relevant outcomes (Bauer, 2014). In this context,
scholar has utilized effective research methodologies to analyse the importance of effective
employee's selection in retail industry. Research has qualitative research by using various tools
and techniques for completion of research in appropriate manner.
Research Philosophy: It is the belief or the way in which data related to subject of research has
been collected, analysed and interpreted (Humphries, 2017). These research philosophies have
been classified in various categories such as Positivism, interpretivism, pragmatism and post
positivism.
In this research, scholar aims to evaluate significance of effective employee selection for retail
sector enterprise. Positivism philosophy is based on fact that actual or relevant data can only be
collected through interview and observation. It is used quantitative research, because it helps to
get statistical data and information. Interpretivism philosophy is based on naturalistic view and
integrated human interest in to study. Scholar in this research has used interpretivism philosophy
because it helps in collection of quantitative data to achieve aims and objectives.
Research Design: The purpose of research design is to provide a plan of research that permits
accurate assessment of cause and effect relationships between independent and depended
variable. Research design has classified in two groups such as exploratory and descriptive.
Further, exploratory design does not aim to explore specific aspects of research area and used to
accomplish quantitative research. As this study is qualitative in nature, descriptive research
design is used by scholar for completion of project because it is aimed at casting light on current
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issues or problem through a process of data collection which enables researcher to determine the
important of effective employee's selection on ASDA in retail sector.
Research Approach:
Research approaches are plans and procedure for study that span the steps from broad
assumptions and detailed method of data collection. Research approach is classified in two
categories such as qualitative and quantitative.
In addition, quantitative is associated with positivist paradigm and involves collection as
well as conversion of data in to numerical form so that statistical calculation can be made and
conclusion drawn. In this research, qualitative approach is used by scholar because it is
associated with social constructivist approach that emphasize upon socially constructed nature of
reality. It helps in testing assumptions and hypothesis for completion of research on importance
of effective employee selection on organisation in retail sector.
Data collection: Data collection is termed as process used for gathering data and collection
through using different methods and approaches. Both primary and secondary method of data
collection is used by scholar in this research to analyse importance of effective employee
selection at ASDA in retail industry (Vaioleti, 2016). Questionnaire survey method is used for
data collection in primary method whereas books, journals and articles are used for secondary
research. Questionnaire is used as tool to collect primary data from selected respondents in
organisation.
Sampling: It is a specific principle utilized for selection of member of population to be
involved in study. Techniques of statistical sampling have been used to obtain samples taken
from larger population. Sampling techniques are classified in two categories such as
probabilistic and non-probabilistic. Sample of 15 employees of ASDA is taken by scholar
through simple random sampling method. This technique is purest and most straight forward
probability sampling strategy. In this selected because each member of population is equally
likely be selected as part of sample size. Logic behind selection of simple random sampling is
that it removes bias from the selection procedure and shows results in representative samples.
Data analysis:
In this, researcher analyse and interpret the data collected from different sources. There
are two method of data analysis such as qualitative and quantitative (Panneerselvam, 2014). In
quantitative research, SPSS tool is used for interpretation of data. As this research is qualitative
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in nature, Thematic analysis method is used by scholar for analysis of data and develop charts,
graphs and diagrams. Interpretation of results is shown on the basis of data collected through
questionnaire survey from 15 employees.
Ethical consideration: In this, it is essential for scholar to consider the importance of ethics in
appropriate manner. In this, Secondary data collected by scholar is cited properly. Written
consent has taken from respondents and supervisor for collecting information. Data collected
from respondents will secure in appropriate and secured cloud systems.
Chapter 4: Data Findings, Analysis and Discussion
2.3 Collation of relevant data and statistics
Theme1: Asda apply appropriate and effective selection employee selection procedure
1. Is your organisation apply appropriate and effective selection employee
selection procedure? Responses
(a) Strongly Agree 8
(b) Agree 5
(c) Disagree 1
(d) Strongly disagree 1
Total 15
Theme 2: Asda have used employee referral schemes at workplace
2. Does organisation have employee referral schemes? Responses
(a) Yes 8
(b) No 5
(c) Not sure 2
Total 15
Theme 3: Asda conduct psychometric tests while selection of employees
3. Does Asda conduct psychometric tests while selection of employees? Responses
(a) Yes 10
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(b) No 5
(c) Not sure 5
Total 15
Theme 4: Effective employee's selection has increase employee engagement at workplace
4. Do you feel that effective employees' selection has increase employee
engagement at workplace? Responses
(a) Yes 7
(b) No 5
(c) Not sure 3
Total 15
Theme5. Situational Judgemental Test is the most important method which is usually applied
for selection
5. Which one is the most important method which is usually applied for
selection? Responses
(a) General mental abilty (GMA) 2
(b) Structured interviews 5
(c) Situational Judgemental Test 8
Total 15
Theme 6: ASDA clearly determine position objectives, requirements and specification in the
selection process
6. Does ASDA clear determine position objectives, requirements and
specification in the selection process? Responses
(a) Yes 8
(b) NO 6
(c) Not sure 1
Total 15
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Theme7 : HR does not provide an appropriate pool of quality application
7. Does HR department provide an appropriate pool of quality application? Responses
(a) Yes 5
(b) NO 6
(c) Not sure 4
Total 15
Theme 8: Results of Psychometric test are the most important basis of screening candidates
8. Which one is the most important basis of screening candidates? Responses
(a) Interview outcomes 5
(b) Results of Psychometric test 8
(c) Rating of situational test 2
Total 15
Theme 9: Effective employee selection is important for ASDA
9 Does the effective employee selection is important for ASDA? Responses
(a) Yes 7
(b) No 5
(c) Not sure 2
Total 15
3.1 Research evaluation techniques
There are two important techniques of research evaluation such as:
Qualitative: It is a method of inquiry employee in many academic disciplines used for
evaluation of results achieved by scholar after using questionnaire survey method. The
evaluation techniques used such as interaction, gaining feedbacks from employees.
Questionnaire is used for collection of qualitative data. Secondary research articles and journals
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have been used to collect data which is already published. These techniques help in achievement
of relevant outcomes from research.
Quantitative: It implies to method which is used for statistical data. Quantitative techniques are
used for carrying quantitative research and calculation of statistical information like mean,
regression, variance and correlation. SPSS tool is quantitative research for data analysis and
interpretation of findings.
However, Scholar in this research has selected Thematic analysis method to conduct
qualitative research and interpretation of primary data collected from respondents through
questionnaire. This will provide support in analysis of importance of effective employee
selection on retail sector enterprise.
3.2 Interpretation and analysis of outcomes
Theme1: Asda apply appropriate and effective selection employee selection procedure
Interpretation: From the above, it is clear that 8 Respondent are strongly agreed that
Asda apply appropriate and effective selection employee selection procedure. 5 are agreed, 1 is
disagreed and 1 is strongly disagreed. Thus, it is clear that Asda apply appropriate and effective
selection employee selection procedure at workplace. They usually provide focus on hiring
potential workers with required skills and knowledge
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Theme 2: organisation have employee referral schemes
Interpretation: It is clear that 8 employees have stated that organisation have employee
referral schemes. 5 employees are not sure whereas 2 are not sure about the statement. However,
it can be said that organisation have applied employee referral schemes
Theme 3: organisation conduct psychometric tests while selection of employees
Interpretation: It can be interpreted that 10 respondent stated yes as they feel that ASDA
conduct psychometric tests while selection of employees. Whereas 5 denied and 5 are not sure
about the statement. However, it is clear that ASDA conduct psychometric tests while selection
of employees.
Theme 4: Effective employee's selection has increase employee engagement at workplace
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Interpretation: It is identified that 7 respondents have stated Yes as they feel that
Effective employees' selection has increase employee engagement at workplace. 5 Respondents
have denied this statement and 3 are neutral. Hence, it can be stated that effective employee's
selection has increase employee engagement at workplace
Theme5. Situational Judgemental Test is the most important method which is usually applied
for selection
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Interpretation: From this analysis, it is identified that Situational Judgemental Test is the most
important method which is usually applied for selection because majority of 8 employees are
agreed with this statement.
Theme 6: ASDA clearly determine position objectives, requirements and specification in the
selection process
Interpretation: From sample of 15 respondents, 8 respondents have stated YES because they feel
that ASDA clearly determine position objectives, requirements and specification in the selection
process. 6 people have denied this statement whereas 1 is not sure. Therefore, it is clear that
ASDA clearly determine position objectives, requirements and specification in the selection
process.
Theme7 : HR does not provide an appropriate pool of quality application
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Interpretation: From the above, it is clear that 5 respondents have stated yes, 6 have stated No
and 2 respondents are Not sure. It clearly provided understanding that HR does not provides an
appropriate pool of quality application.
Theme 8: Results of Psychometric test are the most important basis of screening candidates
Interpretation: As per the above analysis, there are 5 respondents who stated that results of
interview are most important, 6 people stated that outcomes of psychological test are important
whereas 2 have stated this rating of situational test. However, it is clear selection of employee in
ASDA is based on Psychological test.
Theme 9: Effective employee selection is important for ASDA
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Interpretation: According to this, 7 respondents have stated are agreed, 5 are not agreed and 2 are
not sure about the statement that Effective employee selection is important for ASDA. From this,
it is can be said that appropriate employee selection is essential for growth of organisation in
market.
Chapter 5: Conclusion, Recommendations and anticipated Limitations
3.3 Recommendation and Justification
In this report, it is concluded that effective employee selection has its major importance
in growth of ASDA in retail industry. Employees are analysed as important assets of enterprise
towards attaining business objectives and hiring qualified candidates at workplace. After
analysis, it is recommended that organisation must adopt effective measures like Online
websites, outsourcing and other service for effective employee selection. Application of effective
selection procedure and method is important to raise competitive advantage of organisation
against rivals. Potential employees’ can help in growth of organisation in market. This also
helps in establishing confidence in knowing that manager have logically gone through a
recruitment process and selection of people based on predetermined matrix. Through this,
managers will be able to analyse the cognitive ability of employees which is universally related
20

to their performance across all jobs and appropriate levels from the manufacturing to executive
directing.
4.1 Format and appropriate media for presentation of outcomes.
Covered in Poster
21

REFERENCES
Books and Journals
Laudon, K.C. and Traver, C.G., 2013. E-commerce. Pearson.
Karim, M.R., Huda, K.N. and Khan, R.S., 2012. Significance of training and post training
evaluation for employee effectiveness: An empirical study on Sainsbury’s
Supermarket Ltd, UK. International Journal of Business and Management, 7(18),
p.141.
Jehanzeb, K., Rasheed, A. and Rasheed, M.F., 2013. Organizational commitment and turnover
intentions: impact of employee’s training in private sector of Saudi Arabia.
International Journal of Business and Management, 8(8), p.79.
Al-Hawary, S.I., Al-Qudah, K.A., Abutayeh, P.M., Abutayeh, S.M. and Al-Zyadat, D.Y., 2013.
The impact of internal marketing on employee’s job satisfaction of commercial banks
in Jordan. Interdisciplinary Journal of Contemporary Research in Business, 4(9),
pp.811-826.
Vasquez, D., 2014. Employee retention for economic stabilization: A qualitative
phenomenological study in the hospitality sector.
Bentley, T.A., Catley, B., Cooper-Thomas, H., Gardner, D., O’Driscoll, M.P., Dale, A. and
Trenberth, L., 2012. Perceptions of workplace bullying in the New Zealand travel
industry: Prevalence and management strategies. Tourism Management, 33(2),
pp.351-360.
Heizer, J., 2016. Operations Management, 11/e. Pearson Education India.
Arokiasamy, A.R.A., 2013. A qualitative study on causes and effects of employee turnover in the
private sector in Malaysia. Middle-East Journal of Scientific Research, 16(11),
pp.1532-1541
Panneerselvam, R., 2014. Research methodology. PHI Learning Pvt. Ltd..
BNS, R. and HV, R., 2013. An overview of interpretive phenomenology as a research
methodology. Nurse Researcher (through 2013), 20(6), p.17.
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Vaioleti, T.M., 2016. Talanoa research methodology: A developing position on Pacific research.
Waikato Journal of Education, 12(1).
Brinkmann, S., 2014. Interview. In Encyclopedia of critical psychology (pp. 1008-1010).
Springer New York.
Smith, J.A. ed., 2015. Qualitative psychology: A practical guide to research methods. Sage.
Bauer, G.R., 2014. Incorporating intersectionality theory into population health research
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Savin-baden, m. and howell-major, c., 2013. Qualititative research: the essential guide to theory
and practice.
Humphries, B., 2017. Re-thinking social research: anti-discriminatory approaches in research
methodology. Taylor & Francis.
Online
Effective Employee Selection Methods, 2012. [Online]. Available
through:<http://www.scontrino-powell.com/2012/the-most-effective-to-employee-
selection-methods/>
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