Strategic Marketing Analysis of Rugby Football League

Running head: RUGBY FOOTBALL LEAGUE
RUGBY FOOTBALL LEAGUE
Name of the Student
Name of the University
Author Note

1RUGBY FOOTBALL LEAGUE
Executive Summary
Strategic marketing is considered to be a crucial aspect of any organization and every company
needs to ensure that it has a proper plan in place so that it is successfully able to perform well in
the respective domain. The report has discussed the case study relating to the Strategic marketing
of the chosen company Rugby Football League. The external as well as the internal environment
has been analyzed effectively. Recommendations relating to the marketing have been provided.

2RUGBY FOOTBALL LEAGUE
Table of Contents
Introduction......................................................................................................................................3
Analysis of the case.........................................................................................................................3
External and Internal environmental analysis..................................................................................4
PEST Analysis.............................................................................................................................4
SWOT Analysis...........................................................................................................................8
Barriers and Facilitators of strategic marketing practices.............................................................10
Implications and Recommendations..............................................................................................11
Recommendations......................................................................................................................12
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

3RUGBY FOOTBALL LEAGUE
Introduction
The Strategic Marketing forms an essential aspect of any organization. It is very critical
for any organization to ensure that it has a proper marketing plan in place so that they are able to
ensure that the industry performs well on an overall basis and the different clubs can earn
sufficient amount of revenue (Team 2013). The report will be following a structured format
whereby the different barriers to the implementation of a proper marketing program will be
discussed. The case study will be critically analyzed, followed by the external and internal
environmental analysis. The different barriers and facilitators of the strategic marketing practices
as adopted will be discussed and recommendations for the same will also be provided.
Analysis of the case
The case study is about the sport rugby which takes place a totally new whole game
philosophy following the political review which was passed after the 2013. The new competition
format as figured out in the year 2015, provided an opportunity to reinvigorate interest in all the
games and foster the financial sustainability in all levels. The different players tend to pave path
for a promotion and relegation facility specifically for the Championship Division.
The sport marketplace in the United Kingdom is currently quite saturated because the
given industry is quite wide in nature and the different leisure offerings are available to the
different customers (Yorkshirepost.co.uk 2018). The competitive environment is very intense
and thus the different sports managers need to ensure that proper strategic marketing takes place.
Hence, the Rugby Football League laid down a strategic plan which then outlined the
vision to increase the profile of the given sports in the given domain. There are different external