Ryan Air Case Study

RYAN AIR CASE STUDY

Table of Contents
INTRODUCTION...........................................................................................................................2
TASKS.............................................................................................................................................2
SWOT and PESTLE analysis for Ryan air..................................................................................2
Main problem facing by Ryan air which requires immediate attention.......................................6
Two management concepts and theories.....................................................................................7
Short summary on experience in writing report...........................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Employee motivation is key element of business success, without motivated work area,
firms could be placed in risky situation; they cannot be able to sustain & grow within its specific
sector. Motivated and inspire workers can lead to increased profit margin and productivity as
well as permit organizations to achieve higher degree of output.
The current study is based on Ryan air airline; it is one of the low cost firms in aviation
industry. This report explain Pestle and Swot analysis in context of firm, and also clarified main
issue that is facing company which requires immediate attention. Furthermore, this report
justified two management theories & concepts used to propose a solution to issue. At last, it also
defines short report on personal experience feel while writing this assessment.
TASKS
SWOT and PESTLE analysis for Ryan air
Strengths-
Lowest cost base is the strength of Ryan air, cost per seat and visitors is lowest in Europe
by some margin, approximately one third lower than that of other airlines such as Easy Jet.
Excluding fuel costs, the difference is even starker, with this airline cost per travelers 67% above
that of Ryan air. This unit cost benefit against easy jet stems mainly from handling and airport
charges, in turn comes from chosen organization use of lower cost airports, smaller with fast
turnaround times (Kanakaraj and et.al., 2018).
With more than 1500 routes across 28 nations in North Africa and Europe, Ryan air has
biggest short haul network of any carriers in Europe. Organization is number one by passenger
numbers, with almost 80 million. It derives a important cost advantages from their minute
turnaround, aid to create firm competitive edge. In many cases, this firm has opened up regions
of Europe where earlier there was little demand for air travel, exciting traffic through their low
fares as well as creating monopolistic markets for themselves, since other airlines carriers cannot
be able to match their fares.

Weakness-
Despite the truth that Ryan air is among the successful low cost airlines in the world,
their cost conscious focus creates a major of issues (Joureau and et.al., 2017). First of all, even
when this firm has been capable to grow each ear since their establishment, its market reputation
is far from being valuable in cost of their markets served; organization is frequently associated
with poor consumers’ services, unfair pricing practices that misguide passengers and tricky
service agreements to maximize ancillary revenues. While list sensitivity to seasonal fluctuations
as well as economic performances is the weakness of low cost airlines sector in general, as low
cost airline such as Ryan air primarily chosen by leisure travelers, any sudden change in need
will influence business earning across their markets. Firm is not diversified into other
complementary segments of sector, which increase Ryan air exposure to low cost travel demand
volatility.
Opportunities-
Apart from Brexit uncertainty, Ryan air possesses a variety of chances to sustain their
growth. Massive aircraft orders make firm able to strengthen their market image and position in
Europe while simultaneously decreasing their environmental impact as well as fuel consumption
through using of state of the art aircraft (Dodds and Butler, 2019). Along with this, while
feasibility of long haul low cost airlines is debated, analyst recommend that demand for
transatlantic long pull lights will increase their future, recently this market is dominated by
traditional flights with higher cost structure than airlines considering low cost business model, so
there will be unexploited growth chances for Ryan air. Further aircraft order is one of the best
opportunities for Ryan air, which they can grab in order to create strong brand image within
marketplace. Improvement in consumer services will be beneficial for Ryan air, as it help to
strengthen their market reputation as well as business growth.
Threat-
Ryan air faces a number of fierce competitions within aviation industry. Norwegian,
Jet2.com, Easy Jet, WOW air and Eurowings are some of the main competitors of organization
in low cost airlines markets in Europe (Raynes and Tsui, 2019). They face legal obstacles as
well, which directly impact on its profit margin and productivity. Some legal actions cause a