logo

BUSINESS TABLE OF CONTENTS INTRODUCTION 1: Business Overview, SWOT and PESTLE Analysis

13 Pages3899 Words462 Views
   

Added on  2020-12-09

About This Document

This is also applied to Ryanair which is operating in low frill sector and other competitor is EasyJet Ltd giving tough competition to it. This implies clearly that aviation industry is one of the important parts in injecting overall growth of UK. Ryanair is the largest low-cost airline in Europe with nearly having more than 950 routes to Europe and Morocco. Ryanair is the largest low-cost airline in Europe with nearly having more than 950 routes to Europe and Morocco. Ryanair is the largest low-cost airline in

BUSINESS TABLE OF CONTENTS INTRODUCTION 1: Business Overview, SWOT and PESTLE Analysis

   Added on 2020-12-09

ShareRelated Documents
FOUNDATION OFBUSINESS
BUSINESS TABLE OF CONTENTS INTRODUCTION 1: Business Overview, SWOT and PESTLE Analysis_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11. Industry data.......................................................................................................................12. Key businesses and stakeholders and challenges faced by company.................................23. SWOT and PESTLE Analysis............................................................................................34. Analysing competitive strength by implementing Porter's Five Forces Model.................45. Identifying issues related to resourcing and management..................................................56. Reflection...........................................................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
BUSINESS TABLE OF CONTENTS INTRODUCTION 1: Business Overview, SWOT and PESTLE Analysis_2
INTRODUCTIONAirline business is one of the most profitable business for UK injecting economy as awhole. Present report deals with Ryanair engaged in low-cost carrier. SWOT, PESTLE andPorter's Five Forces model are applied. Along with it, key issues faced by the company in itsmanagement and competitors are assessed. 1. Industry dataBusiness starts its operational activities in order to attain profits and to provide higher level ofcustomer satisfaction so that they may become loyal to the organisation. It is essentially requiredthat company should perform well and earn profits which would help in sustaining in the marketand accomplish desired share. Thereby, competitors' can be outreached and business can garnerprofits. Airline industry is one such sector which generates higher amount of revenue andsatisfies passengers up to a high extent. Ryanair engaged in same sector is a low-cost airlinewhich is an Irish based firm that is primarily specialised in short-haul landings or flights.Organisation earns good income as customers are attracted to the organisation because of lowercharges applied by company (Lawton, 2017). Furthermore, it is headquartered in Dublin Airport,Ireland and operational base in Dublin Airport and London Stansted Airport as well. Ryanair isthe largest low fare firm in Europe with nearly having more than 950 routes to Europe andMorocco. The passengers' strength was 67 million in the financial year 2009 along withemployees' strength more than 6000. Aviation industry of UK is one of the largest across world with earning good quantum ofrevenue. It is evident from the fact that international companies to low-cost airlines are operatingin the country with maximising revenue too many heights. This is also applied to Ryanair whichis operating in low frill sector and other competitor is EasyJet Ltd giving tough competition to it.The firm is also the biggest firm in terms of passengers flown and customer base. The statisticsshow that in 2015, around 2.2 million tonnes with reference to international freight werehandled. On the other hand, 49000 tonnes were handled in domestic freight. This implies clearlythat aviation industry is one of the important parts in injecting overall growth of UK. Ryanair was found in the year 1984 by Christopher Ryan, Liam Lonergan and TonyRyan. In the financial period 2016, it was the largest European firm in terms of passengers andfurthermore, international travellers flown more than any other low-cost airline which is anachievement for company. The rapid expansion was made after the deregulation of airline sector1
BUSINESS TABLE OF CONTENTS INTRODUCTION 1: Business Overview, SWOT and PESTLE Analysis_3
in Europe in 1997. Ryanair has been performing well not only in terms of the largest airline withreference to passengers' flown but also financially well. The operating revenue was 5034.7million Euros in 2014 which increased to 5654 in 2015. It was further maximised to 6535.8 in2016 and reached to 6647.8 in the financial year 2017. This means that company is performingextremely well as it is highlighted by condition as per financials. The number of employees haveincreased in the recent years which shows collectively that company is performing better inmarket and garnering revenue (de Wit, 2017). 2. Key businesses and stakeholders and challenges faced by companyThe business is performing better as customers are satisfied and garnering a good amountof income. Key operational businesses are Ryanair Sun, Laudamotion Organisation. Both thebusinesses are subsidiaries of Ryanair. In relation to this, Ryanair Sun is a Polish charter lineheadquartered in Warsaw, Poland. Organisation is operating activities on the behalf of touroperators in Poland and Boeing 737-800 named aircraft that was transferred from Ryanair in themonth of March 2018. The firm is engaged in providing quality charter services at an affordablefare on popular destinations. It has started in the recent era and main aim of firm is to providebetter airline services to passengers.On the other hand, firm has another subsidiary which is providing services in the samesector named as Laudamotion which is primarily an Austrian aviation firm based in Vienna. It isowned by Niki Lauda, a popular name in Formula 1 race. In March 2018, Ryanair has announcedthat it would have staked in the business as it would acquire 24.9 % of company. This will giveRyanair to effectively reach at a mark of fleet of 30 aircrafts. These were key businesses of theorganisation that would help in earning maximum quantum of revenue within the shortestpossible time. Main competitors' of Ryanair are EasyJet and Monarch Air Group. EasyJet is thebiggest airline in low-cost carrier and has more employees nearer to 400. It also offers tickets ataffordable prices beating rivals quite effectually. On the other side, Monarch Air Group isprimarily in travel agency and is a tough competitor of Ryanair in terms of revenue as itproduces more than $6.6 billion which is remarkable and is regarded as top competitor of firm. Itis required that Ryanair constructs and implements well-structured strategies to outreach therivals (Dobruszkes, Givoni and Vowles, 2017). The performance of company has been incredible as net income has reached to 1.145billion euros and revenue is 7.151 billion in 2018. These key performances indicate that firm is2
BUSINESS TABLE OF CONTENTS INTRODUCTION 1: Business Overview, SWOT and PESTLE Analysis_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Strategic Management Airline Industry
|9
|2724
|163

Internal Environment Analysis and Strategic Recommendations for Ryanair
|17
|4307
|470

Impact of External Factors on Ryanair: A PESTEL Analysis
|9
|2693
|199

Financial Analysis for Managers - PDF
|43
|7621
|169

Strategic and Financial Decision
|10
|1744
|14

SWOT and PESTLE analysis of Ryanair and Leadership Styles
|15
|3979
|313