Strategic Analysis of Ryanair Airlines: Growth Strategy and Method

Running head: RYANAIR AIRLINES
RYANAIR AIRLINES
Name of the Student
Name of the University
Author Note

1RYANAIR AIRLINES
Executive Strategy
The given report is based on the Strategic Analysis of the Ryanair Airlines based in England.
The report presents a suitable growth strategy along with a suitable growth method which can be
used by the Airlines in order to ensure long term growth and success. The report begins with a
brief introduction of the company`s current business model which is then followed by the
suggested Growth strategy. The Growth strategy has been evaluated using the SAFe model and
its benefits as well as the risks have been assessed. The same procedure is adopted with the
Growth method. A conclusion wraps the paper.

2RYANAIR AIRLINES
Table of Contents
Introduction......................................................................................................................................2
Growth strategy to be adopted.........................................................................................................3
Evaluation of the method using SAFe Criteria............................................................................4
Benefits of the strategy................................................................................................................5
Risks associated...........................................................................................................................5
Growth method to be adopted..........................................................................................................6
Evaluation of the growth method................................................................................................7
Benefits of the method.................................................................................................................8
Risks associated...........................................................................................................................8
Conclusion.......................................................................................................................................8
References......................................................................................................................................10

3RYANAIR AIRLINES
Introduction
Ryanair is an online carrier company based in England and its business model is fairly
popular for the Low cost carrier model which it makes use of and is popularly known as a budget
airline. This model of Ryanair is quite different from its British counterparts and competitors like
of the United, British Airways and the Etihad. Its model is primarily believed to be based on
Southwest airline model (Ryanair.com., 2018). The main reason why it is successfully able to
survive in this model is because of its use of a particular aircraft called Boeing 737. Moreover,
Ryanair maintains a cheaper maintenance procedure along with cheaper staff and crew. It flies a
point to point system and hence, just direct flights from areas like Europe to Germany are
available at large.
Figure 1: The point to point system used by Ryanair
(Source: Barney, 2017).
Ryanair has been fairly successful in its LCC model by not only charging for the meals
but also for the boarding cards in case where one does not carry a copy. It takes a majority of its