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The Consumer Decision Process - Ryanair

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Added on  2021-02-20

The Consumer Decision Process - Ryanair

   Added on 2021-02-20

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Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Consumer buying decision-making: Low cost, no frills air travel to European destinations......3Consumer decision-making process and behaviour.....................................................................3Application of the consumer decision-making process related to Ryanair: ...............................5Consumer buying behaviour: ......................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONConsumer is the king of the market and its imperative for every organization, big or smallto identify consumer's needs and wants and then develop a product accordingly in order tobecome successful and to maximize the profits. Ryanair is an Irish budget Airline founded in theyear 1984 by Tony Ryan, Christopher Ryan and Liam Lonergan in Dublin, Ireland. Ryan Air isfamous for providing low cost flight services to its customers and it currently employs more than17,000 individuals all around the world. The current report will focus on consumer behaviour,decision-making skills and other factors that helps the customers in choosing Ryan Airlines overother business organizations.MAIN BODYConsumer buying decision-making:Low cost, no frills air travel to European destinationsThe consumer buying decision-making process is concerned with the journey than anindividual goes through before buying the product or service. It includes various steps likeproblem recognition, information search, evaluating the alternative courses of action, purchasingdecision and the post-purchase behaviour (Thomas, and Thomas, 2015). Ryan Air studies theconsumer buying behaviour and then influence their decision-making skills by developingproducts and services accordingly.Ryan Air provides low cost airline services in order to attract customer and increase their marketshare. It further helps the company in achieving its goals and objectives related to profitmaximization effectively and efficiently. The company's tag line 'low fares, made simple' hashelped in establishing its brand image and it operates more than 400 Boeing 737-800 aircraft to225 destinations in 40 countries (Ahmed, and et.al., 2019).Consumer decision-making process and behaviour.The consumer decision-making process is determined by various psychological,environmental, socio-cultural and economic factors and by considering them, consumer reachesto a solution.The consumer decision-making process involves:Problem/need recognition: The first step is concerned with identification of problemsby consumers. Consumers often face problems in their day to day lives which furtherleads towards the development of a need. The need must be triggered by internal stimuli(hunger or thrust) or external stimuli (advertising or strong word of mouth). The
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