SWOT and PESTLE analysis of Ryanair and Leadership Styles

Context of Business

TABLE OF CONTENTS
TABLE OF CONTENTS 2
INTRODUCTION 3
TASK 1 3
SWOT and PESTLE analysis of Ryanair....................................................................................3
TASK 2 6
Evaluation of pestle factors with respect to opportunities and threats to the organization.........6
TASK 3 8
Leadership Styles that will suit and not suit the company..........................................................8
TASK 4 11
Corporate social responsibilities of Ryanair.............................................................................11
CONCLUSION 13
REFERENCES 14

INTRODUCTION
Ryanair is an Irish airlines company founded in 1984. The company has its headquarters
in Swords, Dublin, Republic of Ireland. It is the largest airline group of United Kingdom. This
report will analyze the internal and external environment of Ryanair through SWOT and pestle
analysis affecting the company directly and indirectly. This report will evaluate that pestle
factors that has influence on the opportunities and threat of the company. Through the leadership
styles suiting and non-suiting the company based on pestle analysis will be highlighted. Further,
with the help of examples the report will outline the importance of Corporate Social
Responsibilities (CSRs) for Ryanair.
TASK 1
SWOT and PESTLE analysis of Ryanair.
SWOT ANALYSIS
Strengths Weaknesses
 Fleet Strength: The company has a
fleet of 450 aircraft, planning to
make it 600.
 Strong Balance Sheet: In the
statement of The Irish Stock
Exchange, company has 3.8 Euros as
cash equivalent. The profits of 1
billion is projected by the company.
 Business Model: During the
pandemic where most of the
companies in airways sector cut
down the costs Ryanair through add-
ons offers non-essential services to
keep its costs low.
 Stock Market Performance: The
rating of the company has been
upgraded by the Investor’s Business
 Refunds: Customers of the company are
unhappy with its refund policy.
 Layoffs and Grounding: 3000 jobs had
been cut by the company for
restructuring purposes.
 Controversial Positions: The company
remains in bad controversies because of
the statements by the CEO.
 Bad Reputation: Ryanair has bad
customer score as a result of its structure
of pricing.
 Strikes: The members of the union
expressed their dissatisfaction regarding
pay and working conditions as a result
company had to face 48 hours strike.
 Management of employee relation: The
company have weak relations with its

Daily (Complete SWOT Analysis of
Ryanair – Company Highlights,
2022). The company is the safest
firm in airline sector for buying
shares.
 Routes: 1831 routes are offered by
Ryanair. The leads with the
competitor by 65% more routes.
 Europe's Largest Low-Cost Airline:
With over 450 aircraft Ryanair is
Europe's largest low-cost airline.
 Modern Era Aircraft: The
operations of Boeing 737-800 aircraft
are exclusive to Ryanair. This allows
the company in keeping expenses to
low along with the maintenance of
the requirements to high safety.
 Low Airport Prices: The company
exerts its pressure on airports to
reduce their fees while it determines
the location to fly from when large
number of passengers start to return.
employee.
 Seasonality of earnings: The
companies’ earnings are highly
seasonal.
Opportunities Threats
 Government Assistance: COVID
corporate financing facility by the
government has benefited the
company through loan of 800 million
euros.
 Survival of the fittest: In the
situation of crisis like gulf wars, 9/11
crises, very high fuel prices and
 Government Regulations: No control of
the company over the regulations by the
government.
 COVID-19 Restrictions: Confusion and
inconsistency in the restrictions during
covid-19.
 Video Conferencing: Estimates of
Chicago Booth Review revealed that