SWOT and PESTLE Analysis of Ryanair Airlines

Budget airline based
in Europe

Table of Contents
INTRODUCTION ..........................................................................................................................3
Question1 SWOT and PESTLE Analysis of Ryanair Airlines..................................................3
Question2 Evaluate how change in PESTLE affect the opportunities and threats of business. 6
Question3 Compare and contrast different style of leadership...................................................7
Question4 Recommend suitable leadership style for business. .................................................8
Question5 Comment on Responsibility, Response and Obligation in Ethic and Social
Responsibility. ..........................................................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Airlines refers to a company which gives gives air transport services , help to move
passenger or any big commodity from one place to another. The government of respective
country provides license to provide those services.
In this report the chosen airline is Ryanair, an Irish airline founded in the year 1984. It offers low
fare charges and famous for the most budgeted airline in the world. This gives tough competition
in the airline industry. This report will discuss about the SWOT and PESTLE analysis and also
evaluate them on the basis of these macro factor to analyse the impact on opportunities and threat
of Ryanair, it also includes what type of leadership style will be best suitable for the company
and how they fulfil and manage the customer and social responsibilities.
TASK
Question1 SWOT and PESTLE Analysis of Ryanair Airlines
SWOT Analysis
It is the analysis of a company which helps to identify and evaluate the strength,
weakness, opportunities and threat of an organisation which can hinder or can improve the
performance of the company. Analysis is been presented below:
Strength of Ryanair Weakness of Ryanair
 They keep the prices of the fare low and
provide all the services to their
customer, this gives tough competition
to their competitor.
 The airlines offer many routes so it is
widely spread, it offers about 1831
routes which is considered (Filina,2019)
as the largest route provider n the
universe.
 It emphasis on environment protection ,
so for this it is considered Europe's
green and cleanest airline.
 They have high revenue, lots of
 The airline provide refund of limited
amount within specific duration, this
makes customer dissatisfied after
cancellation.
 The change in remuneration of
employees after Covid 19 can create
hindrance and affected their business.
 The workforce of company decreases,
as Ryanair cuts lots of job because of
restructuring.

shareholder because of its popularity as
renowned and cheapest airline having
good share price, this increase in their
shareholder return and stronger returns.
Opportunities of Ryanair Threats of Ryanair
 They can grab the opportunities from
the decline in the charter flight.
 They have opportunities to focus on the
customer experience, provide them good
services.
 They have talented experts, pilot, crew
so this gives an opportunity to them to
hire best and talented person for
company.
 After removing travel restriction after
pandemic, this gives a chance as the
stock market also lifted.
 Government regulations became threat
for the company as the CEO tweeted
against the laws and violate Covid
restriction.
 Video conferencing meeting can have
impact on their
(Komutanont,Pires,2016) revenue
because of less personal interaction.
 Alteration in the fuel price can threat
the revenue of company.
 Increment in the tax rate can affect the
company profitability.
PESTLE Analysis
This analysis refers to how the (Harrison,2018) macro factors affects the performance of
the company. In this is been analysed how the above mentioned factors affected the performance
of the chosen company, Ryanair Airlines. The PESTLE analysis of the company is discussed
below: