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Entrepreneurial Marketing - Unicorn

   

Added on  2020-12-30

11 Pages2833 Words150 Views
sEntrepreneurialMarketing
Entrepreneurial Marketing - Unicorn_1
Table of ContentsEXECUTIVE SUMMARY ............................................................................................................1Marketing Audit .........................................................................................................................1Objectives of the study................................................................................................................4Gather sight into target audience.................................................................................................4Social media zone.......................................................................................................................5Experience strategy.....................................................................................................................6Establish activation plan.............................................................................................................6Manage and measure budget.......................................................................................................8CONCLUSION ...............................................................................................................................8REFERENCES ...............................................................................................................................9
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EXECUTIVE SUMMARY This present report is based on entrepreneurial marketing which says about an,identification of threat and opportunities of unicorn grocery as it will aid company to capturelarge amount of market share. Also, attract more customer as well as retain old customers forlong period of time. Along with this, various model and matrix help company to their profit andgrowth at market. With the help of effective marketing strategy Unicorn can expand theirbusiness at global level. To enhance their sales by 3% with the help of social media marketingplan by next 3 months. On the other hand, company opt online platform for capturinglargeamount of market share for expansion of business at international level by 3.5% by the end ofnext 5 months. Lastly, company can increase customer base through adopting plan of socialmedia by 20% at the end of 3 months.Marketing Audit This is a systematic process which aids an organization for analysing and evaluatingbusiness environment, their goals and objectives, principles, internal and external marketsituation as well as its strategies (Miles and et. al., 2015). This is because it aids an implementinga plan of action for enhancing marketing performance of a company well as identifyingopportunities and problems accordingly. In context of, Unicorn Grocery, it is a small mediumsize enterprises which deals in fresh, processed and organic food products. On the other hand, itfocuses on general grocery, household and body care items as well as fair trade and localsourcing. Marketing audit plays an essential role in Unicorn Grocery as they want to enter intosocial media and for this, it is necessary for company to analyse both external and internalmarket factor for future benefits. Unicorn Grocery, opt SWOT analysis for identifying its internal position as this will helpcompany to get various opportunities by which firm will enhance their profit as well as growth atcompetitive market place (Whalen and et. al., 2016). With the help of this tool, company canimprove its image and sustain for long period of time. The SWOT analysis of Unicorn Groceryare mentioned as below:-Strength WeaknessCompany should have various numberof outlets at market place as this aidsThe major weakness of UnicornGrocery is sometimes they do not
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them for maximising profitability. Along with this, they must haveknowledgable and skilled staff so thatthey can provide information to theircustomers which will helps in creatingpositive brand image at market place aswell as attracting customers towardstheir brand ( Nijssen, 2017). This company provide wages andsalary on time to their employees orworkers that help Unicorn Grocery formaintaining human resource in theirorganisation at effectively. provide products on time due to whichcompany not fulfil the demand andrequirement of their customers onspecified time. In every company, investment isnecessary but in case of UnicornGrocery which is small medium sizeenterprises face problems as they haveless number of investors. Along with this, because of less numberof investors company do not opt hi-techtechnologies. This company focuses on attractingcustomers by which they keep theirprices low as comparison to its rivalryfrom. So it will remain low profitmargin at competitive market place. OpportunityThreats With the help of social media, companycan enhance as well as expand theirbusiness at global level.They also target both senior citizensand infant child by providing healthyand good quality of product accordingto their taste and preference. This willcreate its positive image in the marketplace. The biggest thereat thereat for UnicornGrocery is its competitors that areASDA and JS supermarkets (Whalenand Akaka, 2016). are as they bothhave good position at market place.Its competitors used advancedtechnologies by which they capturelarge amount of market share butbecause of low investment they do nothave hi-tech technologies. Furthermore,
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