Safety and Security Management

This report explains the business strategies and key drivers of change in the hotel industry. It also analyzes the impact of change in ownership and operating models.

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Safety and Security Management
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Executive summary
Business can manage with the help of good market strategies and innovations. Most of the
organizations are manage their business with the help of different management systems, such as
customer relationship management, management information system, enterprise systems, and many
others.
This report will explain about the business and its strategies to grow in the global market. The hotel
industry is highly increases in last two decades. This report will describe key drivers of change in the
hotel industry, such as asset management, lodging alternatives and many others.
This report will explain impact of change in ownership and operating models on the hotel industry as
well as it analyses all those changes in details in the last sections.

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Table of Contents
Executive summary.....................................................................................................................................1
1.0 Introduction.....................................................................................................................................3
1.1 Authorisation and purpose of the report...........................................................................................3
1.2 Hindrances and limitations encountered...........................................................................................3
1.3 Scope of the report............................................................................................................................3
2.0 Strategic Business Development......................................................................................................3
2.1 Theory of change and expectations...................................................................................................3
2.2 Key drivers of change.........................................................................................................................4
2.2.1 Political influence........................................................................................................................4
2.2.2 Customer expectations...............................................................................................................4
2.2.3 The changing economic environment.........................................................................................4
2.2.4 The changing social environment...............................................................................................4
2.2.5 The changing technological environment...................................................................................5
2.2.6 The environmental factor...........................................................................................................5
3.0 Current Changes in Hotel Ownership & Hotel Operating Models..........................................................5
3.1 Changes in hotel’s asset strategy.......................................................................................................5
3.2 The growth and development of online reservation systems............................................................6
3.3 The proliferation of lodging alternatives...........................................................................................6
4.0 Analysis..................................................................................................................................................6
4.1 Hotel’s Asset Strategy Changes.........................................................................................................6
4.1.1. Technologies effects..................................................................................................................6
4.2 The growth and development of online reservation systems............................................................6
4.3 The proliferation of lodging alternatives...........................................................................................6
5.0 Conclusions............................................................................................................................................6

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5.1 Hotel’s Asset Strategy Changes.........................................................................................................7
5.2 The growth and development of online reservation systems............................................................7
5.3 The proliferation of lodging alternatives...........................................................................................7
References...................................................................................................................................................8

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1.0 Introduction
Hotels has based on their operating models and ownership. In present era, hotel industry is highly
increased because of tourism and travelling of people for different purposes. From last two decades,
hotel industry has drastic changes in their operation and management because of information systems
and information technology. Information Communication and Technology makes huge changes in
working of hotel operating models (Benjamins, 2006).
1.1 Authorisation and purpose of the report
This report bases on the change of hotel management and development of its business processes in
future. This report will provide strategic business development of hotel business. Mainly this report will
concern current change in hotel ownership and hotel operating models ( Franken, 2014). It will analyse
different things about the hotel industry and its business processes.
1.2 Hindrances and limitations encountered
There are few barrier in hotel managemnet , which affects profits and perfromance of hotels, such as
lack of innovations, less effective communication skills, shift times, marketing and advertising, and many
more (Dwyer, 2009).
1.3 Scope of the report
In this report, strategic business development will discuss in respect of hotel development and changes
in operating models of hotels as well as hotel ownership.
2.0 Strategic Business Development
Business expedition is a necessary step to develop business in different terms, such as profit, area,
reputation and many others. There are many things, which make a huge impact on the business of an
organization ( Linden, 2015).

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2.1 Theory of change and expectations
As per (Arbelo-Pérez, et al., 2017), quality of services makes a good impact on the reputation of hotel’s
efficiency as well as performance of all operations. It is a way to manage different things with high
quality, which can provide huge benefits in future.
Artificial intelligence can be used to improve different business functions of an organization with high
accuracy and efficiency (Castelluccio, 2017).
According to (Hill, 2008), international business is having high level of competition as it affects from
different factors, such as political, economic, social, technological, and many others.
Business intelligence (BI) is future of all the business, as it provides solutions of different business
problems in less time and cost (Isik, , et al., 2013).
2.2 Key drivers of change
There are many key drivers, which can change the operating models of hotels, such as innovations,
technologies and many others ( Malarkey, 2014). Innovations can change operating of different
operations of hotels, such as steward management, customer relationship, and many others. The hotel
industry is highly affected from the lodging alternatives, such as HomeAway, Vacation Rentals, VRBO,
TravelMob, and many others (Yamada-Hosley, 2014). Labour is so costly in the hotel industry and it
makes huge impact on the profit of the hotels. This industry requires qualified and skilled employees to
assist customers in more polite way, such as front line staff, attenders, and many others (Turner &
Guilding, 2014).
2.2.1 Political influence
Business is highly affects from the political changes as it makes changes in inflation rate, and much
fluctuation in currency as well as tax rates.
2.2.2 Customer expectations
Customers are always attracts from innovations and it is a competitive advantage for business of an
organization. Innovations are key of success of any business (Teece, 2010).
2.2.3 The changing economic environment
Tourism industry makes huge impact on the economy of a country and it provides many benefits to local
people as well. Hotel industry is developed because of tourism (Turner & Guilding, 2014).

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2.2.4 The changing social environment
The Hotel industry also affects social life of people and it increases number of travelers, which makes
huge impacts on profit of hotels.
2.2.5 The changing technological environment
Technological environment is helpful to increase performance of employees and operations of company.
There are many emerging technologies in market, which provides different innovative products and
services for the hotel industry, such as artificial intelligence, machine learning, robotics, big data, data
warehouse, and many others ( Petersen, 2019).
2.2.6 The environmental factor
The hotel industry is also a big reason to create pollution, which make high impact on environment and
it is a reason of climate change. Therefore, many policies are created to reduce pollution from the hotel
industry. It can be reduce using sustainable development for different operations of the hotel industry,
such as asset management, waste management, and many others.
2.2.6 Labor cost in hotel industry
Labor is too expensive as shown in above figure. It is a main reason of less profit and low performance of
hotels. There are many up and down in the hotel industry and it makes a huge impact on the profit of
hotel. Business model canvas shows overall processes of an organization. It has nine segments, which
provides details about the hotel industries and it business processes (Bharwani & Talib, 2017).
3.0 Current Changes in Hotel Ownership & Hotel Operating Models
Ownership of hotels makes a huge impact on success of their business at high level. Hotel industry is
highly famous, popular because of tourism, and travelling. It is also based on the better facilities of
transportation in now days. Commercial enterprise owners are inundated with all styles of data in
recent times. Whilst it is all needed to tell clever commercial enterprise choices, it is far equally essential
to understand the way to reduce through information to make it all understandable. Tools which include
revenue management systems will be much less a luxury and greater a demand to turn out to be
information green (blog.staah.com, 2017).
3.1 Changes in hotel’s asset strategy
Asset recycling is highly used to create more benefits and it is a huge change in hotel’s asset strategy.

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3.2 The growth and development of online reservation systems
Website and online services are used to increase number of request, which is beneficial for hotel’s
profits.
3.3 The proliferation of lodging alternatives
There are different alternatives of lodging with good quality of services in less cost.
4.0 Analysis
4.1 Hotel’s Asset Strategy Changes
Asset management is a huge part of hotels and it takes lots of cost and time to manage different assets
of hotels.
4.1.1. Technologies effects
Technologies are making huge impacts on the business of hotels. Emerging technologies are highly
responsible for the benefits of hotels in different terms, such as competitive advantage, proper
management of assets and other things. Information is the maximum treasured asset each cutting-edge
brand has, and modern technology is enabling groups to accumulate and interpret this information for
extra meaningful patron journeys. For instance guest control structures waiting for a visitors’ needs
earlier than they even arrive (Maryska & Sladek, 2017).
4.2 The growth and development of online reservation systems
Online reservation systems are highly used in the hotels as it provides more business to hotels. Online
reservations provide many benefits to customers as well as hotels ( Solis, 2018). Many companies are
providing travelling in low cost, which makes a huge impact on the hotel business.
4.3 The proliferation of lodging alternatives
This is not very new, but something worth citing as it will continue well into and possibly past 2018. It
comes into greater awareness in the coming year and mobile platforms will be a key in increasing
revenue and income (Whiteling, 2010). Using cellular technology extends past efficient acquisition of
visitors to delivering an top notch patron revel in. for example keyless access or take a look at-ins using
cellular app, greater use of close to-subject technology to feed extra records to guests on-premise, more
personalisation using information collected thru mobile devices, etc. Homes will intention to force more

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profitability by way of that specializes in direct bookings. Corporations could be spending more effort
and time in building logo remember and loyalty to this impact via using web sites and different owned
structures along with Facebook, TripAdvisor, Yelp, and similar commercial enterprise pages.
5.0 Conclusions
In conclusion, it is concluded that business requires best strategies to grow and expend at high level.
Innovations and management can manage business of an organization in better way. There are many
reasons to decrease growth and performance. Therefore, the hotel industry should manage those
reasons properly, such as asset management, lodging alternatives, online reservation systems.
5.1 Hotel’s Asset Strategy Changes
Asset management can provide better profit and save losses as it can save cost of many things. Hotel
industry is a cyclical industry in which owners and operators are fluctuate that makes huge impact on
returns.
5.2 The growth and development of online reservation systems
Online reservation systems are a new way for income and it provides number of chances to approach
hotels by customers though different portals as well.
5.3 The proliferation of lodging alternatives
Alternatives make huge impacts on the hotels profit and returns. Customers choose quality with less
cost. Therefore, it makes impact on profit of hotels.

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References
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