Role of Innovative Digital Technologies in Workplace Transformation of Sainsbury

This report focuses on the role of innovative digital technologies in the transformation of the workplace of Sainsbury. It includes literature review, methodology, findings and discussion. The research aims to identify the challenges and potential strategies for Sainsbury to implement innovative digital technologies to transform their workplace.

Unit 6: Managing a Successful
Business Project
1

Topic: What does an innovative digital workspace look like..........................................................4
Introduction......................................................................................................................................4
Project planning...............................................................................................................................4
Scope......................................................................................................................................4
Milestones...............................................................................................................................5
Detail of activities...................................................................................................................5
Work break down structure....................................................................................................5
Chapter 1: Literature Review...........................................................................................................6
2.1 Introduction of Literature Review....................................................................................6
2.2 Main body with heading and sub-headings......................................................................7
2.3 Conclusion of Literature Review......................................................................................8
Chapter 1: Methodology..................................................................................................................9
3.1 Research Process..............................................................................................................9
3.2 Research Approach...........................................................................................................9
3.3 Research Strategy.............................................................................................................9
3.4 Research Methodology and Tools....................................................................................9
Chapter 3: Findings and Discussion (Data Presentation & Interpretation)....................................11
Chapter 4: Conclusion and Recommendations..............................................................................17
4.1 Conclusion......................................................................................................................17
4.2 Recommendations..........................................................................................................17
REFERENCES..............................................................................................................................18
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Topic: What does an innovative digital workspace look like
Introduction
Project planning
Research aim:
To identify the role of innovative digital technologies in the transformation of the
workplace of a company. A study on Sainsbury
Research Objectives:
 To analyse the concept of innovative digital technologies in context with business
organisations.
 To evaluate the role of innovative digital technologies in the transformation of the
workplace in Sainsbury.
 To evaluate the challenges that Sainsbury can face in the process of implementing
innovative digital technologies to transform the workplace.
 To determine the potential strategies through which Sainsbury can overcome the
challenges to implement innovative digital technologies to transform the workplace.
Research Questions:
 What is the concept of innovative digital technologies in context with business
organisations?
 What is the role of innovative digital technologies in the transformation of the workplace
in Sainsbury?
 What are the challenges that Sainsbury can face in the process of implementing
innovative digital technologies to transform the workplace?
 What are the potential strategies through which Sainsbury can overcome the challenges to
implement innovative digital technologies to transform the workplace?
Scope
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The Present research is having wide scope as it is conducted on the role of innovative digital
technologies to make transformation of workplace of an organization (Meske, 2019). This
research is conducted on Sainsbury which is operating as a leading organization in retail
industry. The present research enhance its scope has it help organization in the same industry to
implement strategies of innovative digital technologies to transform their workspace which help
them to satisfy customers needs and demands.
Milestones
Milestone of the present research is to evaluate the role of innovative digital technologies
in transformation of workplace (Treiblmaier and Beck, 2019). In this by taking huge of gang
chart videos types of milestone of present research study will be accomplished.
Detail of activities
To initiate this research aims and objectives has been developed in which with the help of
proper planning by taking use of Gantt chart execution of research is being done. For this
literature review, data collection analysis is being done with the help of recommended strategies.
Work break down structure
Three months Two months Two
months Three months
Main
research
context
idea Generation
Research
background
Development of
objectives
Literatur
e review
theoretical
framework
collecting
scholarly article
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literature review
Data
collectio
n as well
as
analysis
Collection of
data
Development of
the research
Conclusion as
well as
recommendation
Chapter 1: Literature Review
2.1 Introduction of Literature Review
Literature review is defined as an overview of previously published work on a particular
topic. Literature review a review plays important role as it is a writing demonstration of
knowledge and understanding on a specific topic. In context with present report literature review
the role of innovative digital technologies in transformation of workplace of company is being
generalised.
2.2 Main body with heading and sub-headings
Concept of innovative digital technologies in context with business organisations
According to the viewpoint of Hicks, (2019) innovative digital technology is a practice of
making implementation of modern digital technology in order to solve business problems by
making optimization, in the process improvement and experiences of customers by providing
new business model. In today’s business environment digital transformation is playing important
role in this with the help of implementing innovative digital technologies business organization
can take use of artificial intelligence, IoT, chart boots and can make significant impact on their
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business with the help of this organization can make significant improvement in their efficiency
and can also enhance the overall productivity.
Role of innovative digital technologies in the transformation of the workplace in Sainsbury
According to the viewpoint McCarthy, Sammon and Alhassan, (2021) in order to stay
competitive in this business environment it is essential for organizations to undertake use of
digital tools and technology. With the help of this they can not only make transformation in their
workplace but also can enhance productivity and performance. It has been analysed that for
leading organisations like Sainsbury innovative digital technologies is a crucial element. In this
with the help of various digital tools such as AI, virtual intelligence, virtual augmented reality etc
company can conduct roles and responsibilities in a flexible manner by assuring higher positive
outcome display significant role in enhancing overall growth and performance of company in the
industry.
Challenges that Sainsbury can face in the process of implementing innovative digital
technologies to transform the workplace
According to the viewpoint of VARDARLIER, (2020) innovative digital technology is one of
the most important aspect that benefits organization in today’s business world to enhance their
overall performance and productivity. With the help of this organization can significantly
maximise then growth and can assure maximum satisfaction of customers. In addition to this it
has been evaluated that being a leading organization Sainsbury face certain complexities and
challenges which affect the process of implementing digital tools and technology (Gupta and
Bose, 2019). It has been analysed that organization face certain challenges in the process of
implementing innovative digital technology transform business which are inclusive of complex
software technology changes in management strategy, resistance of workers lack of leadership
lack of proper it skills security concerns etc.
Potential strategies through which Sainsbury can overcome the challenges to implement
innovative digital technologies to transform the workplace
According to the viewpoint of Gheidar and ShamiZanjani, (2020) in order to stay competitive in
modern business environment leading organization like Sainsbury need to emphasise on internal
and external business environment in order to identify the challenges that in the process to
implement digital tools and technology has been analysed that Sainsbury is facing certain
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challenges which affects their process to implement innovative digital technologies to make
transformation of their workplace (Li, Voornevel and de Koster, 2022). In this company with the
help of taking advantage of advanced software and technology by enhancing their change
management strategy with the help of continuous evaluation of customers meet can significantly
implement innovative digital technologies. In addition to this with the help of providing proper
IT skill training to workers company can make transformation of their workplace with the help
of strengthening security company can conduct their operations in proper budget.
2.3 Conclusion of Literature Review
According to the above analysis it has been stated that, Sainsbury is a leading organization which
faces aggressive competition from other rivals in industries such as Tesco, Asda etc. In this
company also face challenges due to various factors such as lack of security advancements
which affect the process to implement innovative digital technology in business workspace
(DiClaudio, 2019). For this it is essential for organization to significantly undertake use of ICT
skills, change transformation strategy, change management strategy and strong software and
technology. This will benefit to organization to stay competitive along with providing
satisfaction to customers.
Chapter 1: Methodology
3.1 Research Process
Research methodology is specific process technique which help investigated to select appropriate
research methods and tools (Olszewska, 2020). In context with present research investigation has
been done with the help of positivism research philosophy. With help of this investigator is
aiming towards to conduct research with the help of factual knowledge with the help of
observation. By taking assistance of this researcher am to one supporting this research in a
scientific and practical manner.
3.2 Research Approach
This is termed as a plan or procedure which is inclusive of number of steps of data analysis
interpretation and collection. It plays a central role which help investigator to conduct research in
appropriate manner (Dornberger and Schwaferts, 2021). In order to conduct present research
researcher has taken use of deductive research approach to coordinate with positivism research
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philosophy. In this investigator has taken advantage of this research method to have casual
relationship between variables and conduct research with the help of better testing and canning
of numeric facts and data.
3.3 Research Strategy
Present research has been done with the help of taking use of different methods turn on
associated to the topic. In order to fulfill present research aims and objectives investigator am
towards implementing use of appropriate research methods. Research strategy is step by step
plan of action which help investigator to conduct research in effective manner in order to fulfill
present research m investigator has taken advantage of survey among observation, empirical
research, experiment and more (Alkhamery, Anwar Zainol and Al-Nashmi, 2020). The survey
research strategy seems to be effective as it helps investigator to undertake use of quantitative
method and acquire information from pool of respondents.
3.4 Research Methodology and Tools
In order to accomplish present research aims and objective investigation has been done by
emphasising on the use of appropriate data collection method. In this investigator has taken
issues of quantitative research method primary and secondary source of data collection method is
being utilised. In context with primary method investigator has taken advantage of questionnaire
as a service strategy with the help of this investigator can accumulate first hand data and
information. The present them with the help of charts and tables (Bican and Brem, 2020). While
on the other hand in context with secondary sources investigation has been done with the help of
previously conducted works, books, journal articles etc. This will be presented with the help of
literature review.
In order to fulfill present research investigator has taken use of random sampling method in
which 30 respondents those are employees of Sainsbury is being undertaken.
Questionnaire
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Q1) Do you have understanding of the concept of innovative digital technologies?
a) Yes
b) No
c) Neutral
Q2) As per your opinion, in what way innovative digital technologies benefit
organisations?
a) Positive
b) Negative
c) Neutral
Q3) As per your perception, what is the role of innovative digital technologies in the
transformation of the workplace in Sainsbury?
a) Maximises operational performance
b) Consumer satisfaction
c) Workforce flexibility
Q4) According to your view point, does innovative digital technologies helps in making
transformation in the workplace?
a) Yes
b) No
c) Neutral
Q5) What is the potential advantages of workplace transformation for making
improvement in Sainsbury growth and performance?
a) Creativity and innovation
b) Increase in employee engagement
c) Increased productivity and performance
Q6) According to you, what are the challenges that Sainsbury can face in the process of
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implementing innovative digital technologies to transform the workplace?
a) Low level of profit
b) Increased rivalry
c) Low ability of revenue generation
d) Decrease in employees creativity
Q7) What are the potential strategies through which Sainsbury can overcome the
challenges to implement innovative digital technologies to transform the workplace?
a) Adopt updated technology
b) Regular IT training to employees
c) Strong security system
d) Regular tracking of rivals strategy
Q8) Provide some recommendation, Sainsbury to implement innovative digital
technologies in transforming the workplace to enhance competitiveness in retail industry.
Chapter 3: Findings and Discussion (Data Presentation & Interpretation)
Q1) Do you have understanding of the concept of innovative digital
technologies?
Frequency
a) Yes 27
b) No 2
c) Neutral 1
Q2) As per your opinion, in what way innovative digital technologies
benefit organisations?
Frequency
a) Positive 25
b) Negative 2
c) Neutral 3
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Q3) As per your perception, what is the role of innovative digital
technologies in the transformation of the workplace in Sainsbury?
Frequency
a) Maximises operational performance 24
b) Consumer satisfaction 5
c) Workforce flexibility 1
Q4) According to your view point, does innovative digital technologies
helps in making transformation in the workplace?
Frequency
a) Yes 18
b) No 7
c) Neutral 5
Q5) What is the potential advantages of workplace transformation for
making improvement in Sainsbury growth and performance?
Frequency
a) Creativity and innovation 20
b) Increase in employee engagement 5
c) Increased productivity and performance 5
Q6) According to you, what are the challenges that Sainsbury can face in
the process of implementing innovative digital technologies to transform
the workplace?
Frequency
a) Low level of profit 12
b) Increased rivalry 9
c) Low ability of revenue generation 6
d) Decrease in employees creativity 3
Q7) What are the potential strategies through which Sainsbury can
overcome the challenges to implement innovative digital technologies to
Frequency
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transform the workplace?
a) Adopt updated technology 5
b) Regular IT training to employees 6
c) Strong security system 6
d) Regular tracking of rivals strategy 13
Discussion
Theme 1: Concept of innovative digital technologies
Q1) Do you have understanding of the concept of innovative digital
technologies?
Frequency
a) Yes 27
b) No 2
c) Neutral 1
a) Yes b) No c) Neutral
0
5
10
15
20
25
30 27
2 1
Chart Title
Series1 Series2
Interpretation
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According to the above mentioned analysis it has been stated that 27 out of 30 respondents are in
the favour of the fact that they have proper understanding the concept of innovative digital
technologies. While remaining 2 did not have any understanding at last 1 out of 30 respondent
were neutral.
Theme 2: Way innovative digital technologies benefit organisations
Q2) As per your opinion, in what way innovative digital technologies
benefit organisations?
Frequency
a) Positive 25
b) Negative 2
c) Neutral 3
a) Positive b) Negative c) Neutral
0
5
10
15
20
25
30
25
2 3
Chart Title
Series1 Series2
Interpretation
From the above analysis administrated the 25 out of 30 respondence said that there is a positive
impact of innovative digital technologies that benefit organization. While remaining 2
respondents said that innovative digital technologies benefit organization in negative ways as it
increases organization expenses. While remaining 3 respondents out of 30 were neutral.
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Theme 3: Role of innovative digital technologies in the transformation of the workplace in
Sainsbury
Q3) As per your perception, what is the role of innovative digital
technologies in the transformation of the workplace in Sainsbury?
Frequency
a) Maximises operational performance 24
b) Consumer satisfaction 5
c) Workforce flexibility 1
a) Maximises operational
performance b) Consumer satisfaction c) Workforce flexibility
0
5
10
15
20
25
30
24
5
1
Chart Title
Series1 Series2
Interpretation
According to the analysis it has been stated that 24 out of 30 respondents said that innovative
digital technologies plays important role in in transformation of the workspace in Sainsbury as it
helps in maximising operational performance. While remaining 5 respondents were in the favour
of consumer satisfaction. According to the perception of these respondents innovative digital
technologies help organization who conducts roles and responsibilities with higher efficiency
and minimal errors. It significantly helps in enhancing overall satisfaction of customers. At last 1
respondents out of 30 were in the favour of workforce flexibility. According to these respondents
organization with the help of taking use of innovative digital technologies can provide ease of
flexibility to employees.
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Theme 4: Innovative digital technologies helps in making transformation in the workplace
Q4) According to your view point, does innovative digital technologies
helps in making transformation in the workplace?
Frequency
a) Yes 18
b) No 7
c) Neutral 5
a) Yes b) No c) Neutral
0
2
4
6
8
10
12
14
16
18
20 18
7
5
Chart Title
Interpretation
According to the above graph it has been stated that 18 out of 30 respondents said that
innovative digital technologies helps in making transformation in the workplace. All these
respondents are agreed with this fact and as per their viewpoint with the help of innovative
digital technologies business organization can implement high tech tools and technologies that
will help them to make transformation of the workspace. In addition to this other 7 respondents
out of 30 who did not agree with the same. According to their viewpoint innovative digital
technologies increases organization overall budget which affect the profitability. Furthermore 5
out of 30 respondents were neutral.
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Theme 5: Potential advantages of workplace transformation for making improvement in
Sainsbury growth and performance
Q5) What is the potential advantages of workplace transformation for
making improvement in Sainsbury growth and performance?
Frequency
a) Creativity and innovation 20
b) Increase in employee engagement 5
c) Increased productivity and performance 5
a) Creativity and innovation b) Increase in employee
engagement c) Increased productivity and
performance
0
5
10
15
20
25
20
5 5
Chart Title
Interpretation
From the above graph it has been stated that 20 out of 30 respondents said that the potential
advantage of workplace transformation for making improvement in change free growth and
performance is creativity and innovation. According to the respondents viewpoint with the help
of workplace transformation company can assure higher creativity and innovation. While other 5
respondents were in the favour of increase in employee engagement. At last other 5 respondents
out of 30 said that increased productivity and performance is the potential advantage of
workplace transformation that helps Sainsbury to assure higher growth and performance.
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Theme 6: Challenges that Sainsbury can face in the process of implementing innovative
digital technologies to transform the workplace
Q6) According to you, what are the challenges that Sainsbury can face
in the process of implementing innovative digital technologies to
transform the workplace?
Frequency
a) Low level of profit 12
b) Increased rivalry 9
c) Low ability of revenue generation 6
d) Decrease in employees creativity 3
a) Low level of profit b) Increased rivalry c) Low ability of
revenue generation d) Decrease in
employees creativity
0
2
4
6
8
10
12
14
12
9
6
3
Chart Title
Interpretation
From the above graph it has been stated that 12 out of 30 respondents said that the major
challenges that inspiring can face in the process of implementing innovative digital technologies
to transform workspaces low level of profit. While remaining 9 respondents were in the favour of
increased rivalry. In addition to this other 6 respondents out of 30 said that the major challenge
that Sainsbury can face during the process of implementing innovative digital technologies is
low availability of revenue generation. At last 3 respondents out of 30 said that decrease in
employee creativity is a major challenge.
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Theme 7: Strategies through which Sainsbury can overcome the challenges to implement
innovative digital technologies to transform the workplace
Q7) What are the potential strategies through which Sainsbury can
overcome the challenges to implement innovative digital technologies
to transform the workplace?
Frequency
a) Adopt updated technology 5
b) Regular IT training to employees 6
c) Strong security system 6
d) Regular tracking of rivals strategy 13
a) Adopt updated
technology b) Regular IT training
to employees c) Strong security
system d) Regular tracking
of rivals strategy
0
2
4
6
8
10
12
14
5
6 6
13
Chart Title
Interpretation
According to the above graph it has been stated that 5 out of 30 respondents said that with the
help of taking advantage of updated technology Saisnbury can overcome the challenge and can
implement innovative digital technologies make transformation of workplace. While remaining 6
respondents in the favour of regular it training to employees. Other 6 respondents out of 30 were
in the favour of strong security system. At last remaining 13 respondents goes with regular
tracking of strategy.
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Chapter 4: Conclusion and Recommendations
4.1 Conclusion
According to the above analysis it has been concluded that, in order to assure long term
growth profitability and maximum satisfaction of customers it is essential for organization to
emphasise on implementing new and advance innovative digital tools and technologies. In this
with the help of this organization can overcome the challenge of higher competition and industry
and can increase their overall revenue generation ability. With the help of this company can also
transform the workplace in a better way. Furthermore it has been underlined out with the help of
undertaking use of artificial intelligence, assistance IoT company can enhance employees work
performance and can satisfy customers.
4.2 Recommendations
 Sainsbury’s operating its roles and responsibility in retail industry where there is high
competition from other rivals such as Tesco, eBay etc. In this it is recommended for the
organization to take advantage of automation of process to conduct their business
operation in effective manner.
 Sainsbury is also recommended to undertake use of social networking with the help of
best algorithms. Along with this company is also recommended to take advantage of chat
boots to provide efficient support to customers.
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