Stakeholder Analysis of Sainsbury: Theories, Practices, and Methodologies

Project Report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
A clear description of the organization and its stakeholders activities........................................3
Theories and practices of stakeholders analysis..........................................................................4
The usage of relevant research methodology and secondary data according to the topic...........6
Secondary data and findings........................................................................................................8
Recommendations........................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Stakeholder management or analysis is the procedure by which an organization is
able to manage, supervise and amend their relationships with the stakeholders. It includes
systematic identification of stakeholders by evaluating the requirements and expectations along
with appropriate planning as well as implementing various assignments in order to engage with
their stakeholders in highly effective manner (Delgado Zapero, 2020). Stakeholders are of certain
types which include users, suppliers, influencers and governance people. Hence, their
management in appropriate ways are extremely beneficial for any organization.
This report will illustrate the concept by choosing Sainsbury as the firm through which
certain aspects such as theories and practices will be discussed. Apart from this, the study will
also highlight relevant research methodology, data analysis and final recommendations along
with conclusion regarding the project topic.
MAIN BODY
A clear description of the organization and its stakeholders activities.
The term stakeholders defines as a team who puts their efforts and hard work to furnish the work
structure in the effective way. The management has a responsibility of maintaining the level and
reputation of the work process by delivering the goods and items to the consumer with a better
approach, qualities products and excellent promoting skills. This management can also include
the communication and relationships skills as they are the main factors from which a
stakeholders can contribute in the organization success. In the context of a company Sainsbury,
here describing a brief introduction on the company and its stakeholders abilities. An
organization named Sainsbury which is the second largest trading company in the field of
supermarkets located in the United Kingdom. The company was founded in 1869 by John James
Sainsbury mainly dealing with groceries. It includes the fresh food substances and deliver with
the extra convenience. Sainsbury was established in a partnership in 1869, John and wife Mary
Ann opened their store at Drury Lane, London. At first, they started to sell the food items but
later on they started to keep the sugar and tea packages to be sold. Stakeholders are the group of
people who supports in running the organization in different sectors. It includes the trading
strategy as keeping the process value low and provided people the best quality products which
makes their store valued. In the previous time, the cars are not easily available at the roads, so
they have to think of the location and sites if the sites equally from which they can deliver the

products in an individual houses(Petljak, and et.al., 2018). They prefer to locate the store at the
corner side from which the products and items can be easily displayed to each consumer, and
they can approach the higher consumer scale. Stakeholders are the people who own the major
portions of an organization and acquire the net income of a company. Driving an organization
requires a staff who have talent and approaching power. The organization keeps the employee
relation at a better place and provide the best efforts to them to feel comfortable. They also
organize the meetings where the staff can put their suggestions and issues from which they are
suffering from and ask the manager. Now times, Sainsbury have 1,411 grocery market in the UK
and leading at the second largest retailing position in a year 2014, where it is occupying the
16.8% of total market share. The store mainly deals in fresh and frozen vegetables and fruits,
prepared salad and fresh herbs in the stock. The company also launched or operated in Sainsbury
fuel and started selling diesel and petrol(Șerban., 2017). Along with this, they also own the
Argos, habitat, nectar and Sainsbury bank brands and provide the consumer a strong and
profitable growth in food business.
Theories and practices of stakeholders analysis
Stakeholder is a person or group of persons that can affect or affected by business
organization. In order to deal with various discussions, stakeholders theory helps the
establishments to evaluate the ways through which the firm can fulfil all the requirements and
desires of their stakeholders. In context of Sainsbury, it has been evaluated that the management
of the company greatly serve the interests of the shareholders and wish for their company to
reach its fullest potential that will take the interests of the stakeholders into account and studies
over their businesses and managers. There are different types of stakeholders theory according to
which among varied versions, one theory greatly tries to identify the stakeholders of the
organization. With the help of this theory, the Sainsbury identify their stakeholders along with
studies the conditions under which their manager acknowledges such persons or their groups
(Ghinoi, Silvestri and Steiner, 2019). The descriptive theory of stakeholder is extremely useful as
it helps to promote the study of how Sainsbury functions as part of its larger environment and
how its general procedures of operation affect their stakeholders.
Overlooking the interests of stakeholders is an unethical practice. With the inclusion of
stakeholder theory, the corporation acts as a part of the social body and not a separate entity. The
firm has accountable for the people and groups other than their owners by impacting the lives of