Consumer Loyalty to House Branding by Sainsbury's: A SAFe Case Study

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Added on 2023/06/11

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This study investigates the customer loyalty to the home branding by Sainsbury's retail supermarkets in the UK. It analyses the various strategies that Sainsbury's utilise to enhance the competitive advantage for branding in the UK market.

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Consumer Loyalty to House Branding by Sainsbury's: A SAFe Case Study

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