Internet of Things (IOT) Assignment Solution
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Added on 2020-10-05
Internet of Things (IOT) Assignment Solution
Added on 2020-10-05
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Table of ContentsTitle: “To analyse the role of IoT (Internet of Things) in enhancing operations in the context ofUK retail sector- A study on Sainsbury’s”......................................................................................1CHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview and background of the research.......................................................................11.2 Overview and background of the organisation.................................................................11.3 Rationale of the research..................................................................................................11.4 Research Aim, objectives and questions..........................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................3Theme 1: Role of IoT in enhancing operations of retail businesses.......................................3Theme 2: Impact of IoT in improving retail operations.........................................................3Theme 3: Impact of IoT in increasing retail operations.........................................................4Chapter 3: RESEARCH METHODOLOGY...................................................................................53.1 Research Philosophy........................................................................................................53.2 Research Purpose..............................................................................................................53.3 Research methods.............................................................................................................53.4 Logic and approach..........................................................................................................53.5 Data sources (primary and secondary).............................................................................63.6 Data collection strategy....................................................................................................63.7 Data population, sampling and sample.............................................................................63.8 Research instrument.........................................................................................................63.9 Analysis methods..............................................................................................................63.10 Research ethics...............................................................................................................73.11 Limitations of research methods....................................................................................7CHAPTER 4 : Data analysis and Findings....................................................................................10CHAPTER 5 : DISCUSSION........................................................................................................19
CHAPTER 6: CONCLUSION, RECOMMENDATION AND FURTHER RESEARCH...........206.1 Conclusion......................................................................................................................206.2 Recommendation............................................................................................................20CHAPTER 7: REFLECTION........................................................................................................21REFERENCES..............................................................................................................................22
Title: “To analyse the role of IoT (Internet of Things) in enhancing operationsin the context of UK retail sector- A study on Sainsbury’s”CHAPTER 1: INTRODUCTION1.1 Overview and background of the researchThe digital technological in organisations is considered as a growing necessity. It breedsinnovation in business for providing best ways to manufacture and deliver products or services ineffective manner. It provides better avenues to retail sectors in maximising operations moreeffectively. In relation to this, IoT paves the way to retail sectors for developing interaction withcustomers, identify their needs and fulfil the same (Tu, 2018). This lead to boost salesperformance and generate more profitability in business. Therefore, through implementation ofsuch technology, companies dealing in retail customers at global level can retain potentialcustomers for longer period of time. This would help in giving a tough competition to otherorganisations dealing in same sector. 1.2 Overview and background of the organisationThis present research is context to Sainsbury which is the second largest chain ofsupermarkets in UK, having a share of near about 16.9% in same sector. It was founded by JohnJames Sainsbury and headquartered in London. It offers a wide range of products which includesmore than 30,000 branded items, among them 20% are labelled with own brand of Sainsbury.Due to increasing competition in retail sector, Sainsbury faces issues related to gainsustainability and maintain its position among other retailers (Gilchrist, 2016). Therefore, toremain competitive it is essential for this company to implement digital technologies withinstores. It includes Internet of Things, which help in identifying preferences of customers theirneeds as well as ways to improve operational functions for satisfaction the same. 1.3 Rationale of the researchDigital technologies are considered as the main key consideration for achievement ofbusiness objectives. It provides various opportunities to organisations in increasing efficienciesof operational functions and run business more effectively. In retail sectors, internet of thingsalso helps in monitoring inventories as well as transmitting data related to movement ofproducts. In context with Sainsbury, main vision of the company is to provide best services to1
customers for getting satisfaction of them. While to maximise productivity of business is its mainmission to achieve high competitive advantage. In this regard, present research is going toidentify how implementation of latest technologies in retail stores to give contribution inachievement of business objectives (Ben-Daya, Hassini and Bahroun, 2017). The main reasonbehind choosing this is to analyse the role of digital technologies like Internet of Things inenhancing retail operations. Another reason behind making an analysis on this topic is toevaluate how impact of technology is influencing retail sector up to a high extent. With the helpof thematic analysis, research will provide role of IoT in company. Along with this, the study isfocus on improving operations of retail sector by re-building IoT for maximising performance ofSainsbury’s. It will describe how such technologies helpful in providing good services tocustomers and satisfy their requirements. This research project assist in evaluating andmeasuring the needs of digitalisation for developing retail market. 1.4 Research Aim, objectives and questionsThis part entails aims and objectives of chosen topic in order to carry out research inappropriate manner. Therefore, aims and objectives according to this topic are given as below:- Research Aim:“To analyse the role of IoT (Internet of Things) in enhancing operations in thecontext of UK retail sector- A study on Sainsbury’s”Research Objectives:To develop understanding behind the role of IoT in Sainsbury’s operationsTo make deeper insights about importance of IoT in enhancement of operations ofSainsbury’s To recommend ways to improve operations by re-building IoT for maximisingperformance of Sainsbury’sResearch questions:Q1. What is role of IoT in enhancing operations of Sainsbury’s?Q2. Does overall operations in Sainsbury’s improves by implementing IoT?Q3. Does performance of Sainsbury’s enhances after implementation of IoT?2
CHAPTER 2: LITERATURE REVIEWTheme 1: Role of IoT in enhancing operations of retail businessesAs per the article given by Dan Mitchell, it has been evaluated that Internet of Thingsrefers to a network that connects entire physical objects with sensors (5 IoT applicationsretailers are using today, 2019). It allows devices to communicate, analyse as well as share datavia cloud and network based software platforms. In context with retail industry, this technologyincludes RFID tracking chips, digital signage, WI-FI tracking system and more. Along with this,it also includes key applications for retailers which include smart-store applications, supply chainand tracking devices. In context with Sainsbury, as it operates business in international level,where many retailers are already run (Lee, 2017). Therefore, it is essential for this organisationsto develop distinctive competencies which are difficult for competitors to replicate. It would helpin increasing sustainability and getting high profitability as well. For this purpose, implementingIoT technology, helps this retailer in taking advantage in these following main areas:- Predictive equipment maintenanceis used to manage energy, predict equipment failureand detect other issues. Moving merchandise more efficiently is considered as the main goal of Sainsbury whichcan be completed by smart transportation applications (Friess, 2016). In this regard, IoTtechnology include such applications which helps in tracking the entire process usingGPS system. IoT applications also allows Sainsbury to monitor sales opportunities in real-timemanner. This technology helps in identifying preferences of customers by monitoring throughWI-FI foot-traffic that helps in evaluating if consumers dwells over a particular area ornot. This would aid to customise the shopping experience and exceed satisfaction levelof customers also. Theme 2: Impact of IoT in improving retail operationsAccording to the article given by Gill Hide, it has evaluated that today digitaltechnologies play major role in improving and increasing performance of a business (How IoTTechnologies are Revamping the Post-Sale Experience, 2019). It provides various ways inimproving and increasing internal capabilities of business for maintaining sustainability and3
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