Individual Case Study Analysis of Sainsbury's Organisational Theory and Practice
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This case study analysis examines the leadership style, company structure and culture, entrepreneurial strategy, corporate governance policies, power and influence, conflict resolution, and motivation strategies of Sainsbury's. It provides recommendations to increase organisational performance.
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Organisational Theory and Practice
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Table of Contents INTRODUCTION...........................................................................................................................1 MAIN BODY...................................................................................................................................1 Examination of the managerial/leadership style leaders of organisation with the help of leadership models...................................................................................................................1 AssessmentoftheCompanystructureandcultureoftheorganisationinachieving performance............................................................................................................................3 EntrepreneurialStrategyandCorporateGovernancepoliciesfollowedtoenhancethe organisational effectiveness and performance........................................................................4 Effects of power, influence and conflict resolution at the chosen company by the CEO in managing change....................................................................................................................5 Various types of motivation strategies used at chosen company and their influence on employees’ performance........................................................................................................6 Appropriate corporate examples and literature to justify your research................................8 Recommendations (strategies) to increase organisational performance................................9 CONCLUSION..............................................................................................................................10 REFERENCES..............................................................................................................................11
INTRODUCTION Organisational theory and practices refers to the study and examination of the organisational design and its structure regarding various practices that determines its specialisation, formation, scale of operations, strategies, mission vision etc. For this report, Sainsbury's is taken into consideration as the second largest chain of supermarkets, established in the year 1869 and is headquartered in London, UK. It deals in various retail products like food, healthcare, clothing, daily hygiene, home utilities etc., with its online and physical stores across the UK. It is the second largest chain of supermarket stores across the UK due to its competitive pricing, marketing, branding, high brand value and effective management activities. This report will explain about the leadership styles with the help of various leadership models and will elaborate the leadership style that is used by Sainsbury's. Moreover, it will discuss the organisational structureanditscultureforimprovingtheperformanceandcreatingahigherlevelof competitiveness of the organisation. Furthermore, the corporate governance policies, strategies of entrepreneurs and motivational strategies are mentioned for enhancing the performance of organisations. Finally it will provide research literature and corporate examples along with various strategies and suggestions to increase the organisational performance of Sainsbury's. MAIN BODY Examinationofthemanagerial/leadershipstyleleadersoforganisationwiththehelpof leadership models Leadership styles are the specific qualities, habits and skills of a leader that determine what kind of leader that is. The leaders use various leadership styles that help them in directing, influencing, motivating and implementing plans for the people to improve their working for achievement of the organisational goals. There are various types of leadership styles that determine the success of a leader in achieving the goals of the enterprise(Al-Tahitah and et.al., 2021).Various approaches and styles of leadership are discussed in consideration to leaders in Sainsbury's. Autocratic leadership: It refers to a form of leadership in which the leaders are the commanders with full control who provide clear assumptions of what is to be done, how it should be done and when it should be done. The managers and leaders take crucial 1
decisionsfortheorganisationthathelpsindevelopingeffectiveandefficient performance. Democratic leadership: democratic leadership is a form of leadership the team members are also included in the decision making activities for enhancing their motivation, engagement and self-confidence for performing the work effectively and efficiently. It is also known as participatory leadership that involves the employees in decision making so that best policies can be developed and higher performance levels can be created (Cardao-Pito, 2021). Liaises-faireleadership:Thisformofleadershipisalsoconsideredasdelegated leadershipwhichiseffectiveincreatingapositiveworkenvironment.Whenthe employees within Sainsbury's are engaged in their work and take responsibility for their activities this strategy is successful. The managers are less involved in decision making and only indulge themselves in providing little guidance, which reduces the motivation among the employees. Transitional leadership: This form of leadership helps to motivate the employees by providing adequate rewards and punishments according to their performance. This is also considered as give and take leadership which removes the hindrances in the chain of command for direct supervision of the employees, thus improving their productivity (Ellis, 2021). Transformational leadership: It is among the most effective forms of leadership in today's world and this form of leader changes their styles according to the situation for resolving it effectively. Transformational leadership is also helpful for enhancing the morale of employees by aligning them with the vision and goals of the company. Sainsbury's leader follows democratic leadership that is among the most effective ways for improving the employee performance by involving them in the decision making process. Justin Kin and David Tyler also follow democratic leadership and autocratic leadership for encouraging the participation of employees and managing the daily operations of the organisation effectively and efficiently. 2
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Assessment of the Company structure and culture of the organisation in achieving performance Organisational structure provides the basic support to the organisation for achieving its goals effectively and efficiently by developing the activities strategically and aligning the efforts for achieving common objectives. The organisational structure refers to the various functions of the organisationand the divisionof work within variousdepartmentsfor improving the efficiency, eliminating duplication of work, faster decision making etc. There are basically four types of organisational structures that are divisional, Matrix, functional and flat structure. Sainsbury's has adopted Matrix structure because it is more flexible and helps to provide greater functioning of the organisation by adjusting in the given situation with the help of broader knowledge and experiences. During dynamic situations it allows the organisation to change its approaches, strategies, functions etc. for improving performance(Joerg Dietz, 2022). This is a highly competitive structure which allows changes in the organisational structure to stand competitively across different situations. Organisational culture can be explained as the set of common attitudes, beliefs, behaviours and values by contributing in organisations emotional and social work environment. It helps the company to improve its performance and build better work culture for increasing the market share and enhancing brand image. In context to Sainsbury's, the company utilises many cultures to improve its performance by harnessing the talents in diversity conditions that creates effective work conditions for the employees. Some of the work cultures that are utilised by Sainsbury's are elaborated below. Celebrative culture: In this form of culture the ability of staff and the employees are enhanced by celebrating their achievements that also improves their performance and level of motivation to contribute towards the organisation. It provides opportunities to the people and gives greater opportunities to the employees to celebrate their victories and improve the work environment. Creativity culture: The Company creates a better work culture by enhancing creativity among the employees for benefiting the organisation effectively and efficiently(Kalu And et.al., 2021).Sainsbury's utilizes creativity culture for increasing the skill and knowledge among the employees to work better by developing new ideas and innovations for improving performance. 3
Well-being of team culture: Sainsbury's focuses on enhancing the team activities within the organisation for developing better relations among the employees. By utilising various means of communication and team building activities the organisation supports the employees emotionally, physically and financially by improving their level of work and greater benefits for them. The company focuses on utilising many programs like employee engagement, team performance, team collaboration and team learning activities for the employees within the organisation. EntrepreneurialStrategyandCorporateGovernancepoliciesfollowedtoenhancethe organisational effectiveness and performance Entrepreneurial strategycan be explained as the structured plans for achieving the goals of the organisation effectively and efficiently(McMahon and Patto, 2018).The entrepreneurial strategy focus is on optimising the activities of organisation and the human resource towards the achievement of the mission, goals, aims, objectives and vision of the organisation through a gradual process. Sainsbury's utilises entrepreneurial strategy to secure a competitive position within the market, tackle challenges and threats, directing efforts and behaviours of human resource and gaining full control over the activities of organisation. In context to Sainsbury's, it utilizes many strategies to enhance their market share in comparison to its competitors and these strategies are elaborated below. Better products at reasonable prices: The Company is famous for providing high quality products at very reasonable prices to its customers. This has helped Sainsbury's to garner high competitive advantage and cover a larger market area. Developing its growth in many segments: The Company holds huge coverage of the market area because of its coverage in many dynamic fields such as food, clothing, home decor,dailyessentials,grocery,healthandfitnessetc.Sainsbury'scoversvarious segments that helped it to expand into the market and gain higher market share and profitability. Corporate governance policiesrefer to the structures, rules, regulations and procedures that are made to control and direct the activities of the organisation(Murphy, 2020).With the help of 4
corporate governance policies and organisations can regulate their effects on the society, environment and market. The corporate governance policies of Sainsbury's are discussed under. Strategic focus: Sainsbury's focus is on utilisation of latest technology to provide effective customer services while complying with the government policies regarding their product and services. It finds ways of reducing the cost and reinvesting the things as the customers and colleagues for revising the conditions and terms for the best pricing. The company has changed its ways regarding the payment processing and payment transfers so that it can comply with the regulations of the government. Cultural and stakeholder engagement: company focuses on utilising its unique values and strategies for developing good culture for its stakeholder engagement(Peñarroja and et.al., 2019).The company focuses on enhancing corporate culture for developing good stakeholderengagementwiththeorganisationforimprovingitsperformanceand generating higher profits. Effects of power, influence and conflict resolution at the chosen company by the CEO in managing change The power and effects of power helps to develop a reputation of an individual and enhances their abilities by developing better influence on the people. It has to process the information by penetrating through difficulties and creating better influence on others(Sethibe, 2018).In regard to sensory power, influence and conflict resolution by the leaders and managers helps to influence the behaviour of employees towards them and make it easier for controlling and management. Humans have many emotions and it decides what type of behaviour people have. With the help of higher power and influential abilities the leaders and managers within the organisation can easily manage the changes by influencing the employees. By using the latest technology and machine learning the wasteful activities within the organisation can be reduced and many other activities within the organisation can be simplified. It can also help to increase the ability of employees and enhance their effectiveness and efficiency for producing better results. Effects of influence: With the help of influence the organisation can increase the performance, market share and profitability of the company by many ways. In relation to Sainsbury's, CEO of the organisation influences their employees and customers to derive 5
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better results and provide best products of high quality at reasonable price to enhance the competitiveness of the firm. It provides high level customer services by improving the skills and abilities of the employees for handling the customer complaints and feedback. The managers and CEOs can also motivate the human resource by performing appraisals, providing work recognition and enhancing employee motivation so that productivity can be improved. Conflictresolution: itrefersto theprocessof resolving thedisputesamongthe employees, co-workers, the firm and employees etc. who are linked with the organisation. The CEO can improve the supervision, work culture and problem solving abilities for identifying the problems and resolving the conflicts easily(Sharma-Wallace and et.al., 2018).The conflicts may arise due to various reasons like contrasting thoughts, different beliefs, ideas, etc. of various people at the workplace. CEOs and managers should utilize various strategies like conflict resolution strategies for effectively handling conflicts and resolving the problems. The manager should identify the reason for problems and try to solve the problems as earliest possible so that effectiveness and efficiency among the work of the employees can be established. Varioustypesofmotivationstrategiesusedatchosencompanyandtheirinfluenceon employees’ performance Motivation is the process of promoting and encouraging employees to perform better in order to attain organisational goals. Motivational strategies refer to the plans for improving or enhancing the willingness of the employees and customers to perform in the goodwill of organisation. The motivational strategies of Sainsbury's are highly competitive in the UK market because it provides King Treatment to its customers and employees. In context to Sainsbury's Motivation is a significant component of an organisation which aims at maximising potential and calibre of employees through boosting their morale. The Maslow's theory of motivation states that there are five major needs of individuals and they are willing to work in order to satisfy those needs(Thuesen and Bekdik, 2019).In order to understand the concept of motivation and its strategies, Maslow's hierarchy needs are discussed below in context of Sainsbury's. Physiological:It refers to the basic needs which are required in order to maintain sustenance. This mainly refers to bare minimum necessities such as water, food, shelter 6
etc. Sainsbury's ensures fulfilment of basic needs through providing good atmosphere with all relevant amenities such as restroom, comfort, proper snacks and beverages to enhance their satisfaction. The enterprise ensures fair remuneration and other monetary perks so that employees can fulfil their basic needs. Safety:It refers to the needs related to protection and security of employees. The organisation ensures fulfilment of safety needs through building a safe workplace around them and minimising the risk of any injuries and unfortunate accidents. Also the company ensures job security of employees through offering stability of employment for a certain time period. Love and belonging:This refers to the interpersonal needs which states friendly and amiable relations and such needs are crucial to improve satisfaction and engagement of workers. In context to Sainsbury's, the company ensures inclusive and friendly workplace where colleagues supports each other and cooperates. Furthermore, their leaders are engaged in solving and minimising their conflicts and chaos to support their emotional well-being. Esteem:It refers to the needs which are associated with pride and recognition at workplace as well as in society(Wiewiora and Kowalkiewicz, 2019).The enterprise ensuresthattheiremployees’feelsrespectedandvaluedatworkplacethrough appreciation and recognition of efforts. Moreover, the leaders of the company ensure that they receive positive feedback and being recognised for their continuous contribution. Self-actualisation:The final level on this theory is the need of self-actualisation which is related to individual achievements and personal objectives. In context to Sainsbury's, the enterprise ensures fulfilment of such needs through making employees feel valued and empowered. They promote an inclusive environment where employees feel they are growing and learning and actually attaining some higher goals in life. Various motivation Strategies Rewardsystem:Sainsbury'sutilisesrewardsandrecognitionformotivatingthe employees along with the customers by their practices. With the help of various rewards like promotion, bonus, profit share, incentives, gift vouchers, discounts etc. 7
Building trust: Trust factor is among the most crucial aspects of the organisation to develop its relations with its stakeholders(Workineh, 2021).Sainsbury's focuses on developing good relationships with its customers and employees by performing trustful acts. Creating a happy work culture: Work culture is a very important part of improving the work environment within the organisation. With the help of a happy work culture the wasteful activities like conflicts and clashes can be avoided that could help in increasing the efficiency of work. Appropriate corporate examples and literature to justify your research Sainsbury's is a leading company and is one of the largest supermarkets based in UK. The company is maintaining its sustenance in the market from a long time which indicates its efficiencyofoperations.TheCEOofthecompanyaimsatachievinghighgrowthand development of the organisation through creating high values for the customers as well as for employees. The higher authorities of the company have invested a great deal of amount in improving performance of the enterprise and attain high success through engaging loyal base of customers towards its services. The strategies of the company and corporate governance policies ensure that their business is operating in ethical manner. However issues arise in establishing sustainable practices in long run and the production operations of the company raise many environmental concerns. The company operates in an external environment where it is influenced by many factors such as political issues, economic aspects, legal concerns etc. The organisation aims at achieving maximum engagement of customers and thus their managers develops effective contingency plans in order to deal with uncertainties and implement constructive changes in potential manner. In many scenarios, companieshave always supported their customers and employees by resolving their problems in very effective manners that have been raising their popularity among the people across the UK. It has a very good corporate culture that can be understood by various practices that the company performs for their employees and customers that are elaborated below. Company creates a high level of satisfaction among its stakeholders. It develops a very competitive image in the market by encouraging the employees and satisfying the customers. Sainsbury's encourages its employees to increase their creativity for gaining higher levels of knowledge and skills for enhancing their abilities at the workplace. 8
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Sainsbury's provides flexibility hours to the employees and gives options for working from home, which motivates the employees towards better performance. With the help of ethical practices the company also achieves effectiveness and efficiency in reaching its goals.The organisation develops a positive environment by performing joyful activities, resolving queries and problems, developing trust, enhancing communication among the employees so that better work culture can be derived. Recommendations (strategies) to increase organisational performance It can be recommended to Sainsbury's that it could utilise certain methods for improving the organisational performance that are elaborated below. Clarifying expectations: Expectation for better performance from the employees is very important for the organisation to improve the performance of the employees. It is recommended to the CEOs and managers that they should provide clear information about what is the desired level of performance their expecting and should provide a good example of that level of performance. 360 degree appraisal: Providing performance appraisal is also recommended to the managers for monitoring and enhancing the performance of employees and providing feedback so that higher performance level can be achieved by the employees(Zuñiga- Collazos and et.al., 2020). Explainingtheconsequencesoflackingperformance:Itcancreateasenseof responsibility among the employees for improving their performance so that they can avoid the consequences of poor performance upon them. The managers in Sainsbury's shouldexplaintheconsequencesofpoorperformanceoftheemployeesinthe organisation as well as the actions that may be taken against them for not performing satisfactorily. Providing advice for improvement: It is the responsibility of leaders and managers at Sainsburyhavetoimprovetheperformancewithintheorganisationbyproviding adequate knowledge and skills for improvement. Implementingchangemanagement:Itisamongtheverycommonmethodsfor improving the performance of employees within the organisation. Change management 9
modelisgiventhatcanbeutilisedbytheleadersandmanagersforimproving performance of the employees. Kurt Lewin's Change Model It involves 3 steps of making changes, implementation changes and finalising the changes within an organisation for improving the performance of employees. Unfreezing: It refers to melting the previous behaviours and practices of the employees within the organisation so that new changes can be brought. Changing: It refers to bringing up the new changes and implementing those changes within the organisation for improving the employee performance. Refreezing: It refers to finalizing the changes that are made within the organisation so that a high level of performance can be maintained by the employees. CONCLUSION It has been concluded that organisational management is based on the abilities of leaders to motivate the employees and influence their performance by various activities and methods. Moreover, the report has been explaining various entrepreneurial strategies and corporate governance policies that can be followed by the organisation for improving its performance. Along with it, it has been obtained that it is important for the organisation to maintain a better work culture and organisational structure for developing a high level of performance. Finally it had been stated that the organisation leaders and managers should utilise certain strategies for improving the overall organisational performance of the company. 10
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