Sainsbury's Organizational Strategy for Competitive Advantage

BMA6104 Organizational
Strategy

TABLE OF CONTENTS.
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Current strategic positioning of the business...............................................................................4
Considering some future strategic options for the firm...............................................................7
REFERENCES..............................................................................................................................10

Executive Summary:
The aim of the report was to identify various ways through which the Sainsbury could able
to gain competitive advantage in the long run. Further, the report had analysed various macro
factors that affects the firm through Pestle analysis and also identify the ways of competitive
advantage through the porter generic model and identified one best strategy that the quoted firm
could opt.

INTRODUCTION
Organizational strategy is sum total of all the actions that are taken by the firm o so that all
the short and long term goals could be achieved in the proper manner. The present report is based
on Sainsbury that is the second largest chain of supermarkets in UK that sells variety of goods
such as food products, groceries, home product etc. moreover the report will identify the
external factors that affects the firms operations through PESTLE analysis so that better business
plan could be developed in the future. Also, the study will identify the importance of achieving
the competitive advantage in the short run through exploring one strategic decision that the firm
can grab the opportunity from in detail.
MAIN BODY.
Current strategic positioning of the business
Strategic positioning of the business shows the position and performance of the company.
It includes the choice of competitive strategy which shows the capabilities and response of the
company in the market. Sainsbury's vision is to be the most trusted retailer which provides the
best products to the people to shop. The organization can check its current strategic positioning
of the business by focusing on the internal factors of the company.
Internal factors of the organization are discussed by the SWOT analysis
Strengths: Strengths are defined as the good points that helps the company to compete with its
competitors (Costantino and et.al., 2019). The strengths of the organization is right expansion
moves that means it has started from small grocery stores now it has become the one of the
famous store in UK. The another strengths of the company was it has low-cost strategy which
helps to retain the customers of all income groups from the customers focus on brand to the
customers wants to buy their day to day needs products. The organization has the new and
innovative promotion techniques as compared to its competitors.
Weakness: Weakness are the areas of the company in which company has to need improvement
and innovation. The organization must be focused on the weak points of their company as must
improve that weak points. Some weaknesses of the Sainsbury's are brand switching as customers
used to switch the brands so it creates the risk for the company by switching of products from the
customers. As the company has low cost strategy in order to retain their customers in the market
this will leads the company unable to survive in the long-run. So, the company must decide the